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Corporate Communications & Public Relations
FANSHAWE COLLEGE                                             What is CC & PR really like @ Fanshawe?

                                                              Integrated Learning
                                                              Diverse Experiences
                                                              Constructive Feedback
                                                              A Fair Amount of Group Work
                                                              Opportunities to Work with Real businesses
                                                              Camaraderie & a Lot of Laughs
                                                              A Number of Lunches at Oasis & the Outback Shack
                                                              Goes Beyond the 8 Months in the Classroom
Corporate Communications & Public Relations   Fall Semester
FANSHAWE COLLEGE
                                                             COMP-6020 - Internet Research and Web Page Design
                                                             CORP-6006 - Trends and Technologies in PR
                                                             CORP-6002 - Presentations Skills and Multimedia
                                                             CORP-6007 - InDesign 1
                                                             PBRL-6002 - Public Relations & Ethics Case Study
                                                             PBRL-6003 - Writing for Public Relations
                                                             PBRL-6011 - Intro to Public Relations & Corporate Comm.
                                                             SKLS-6001 - Facilitations Skills
COMP-6020
               Corporate Communications & Public Relations   Internet Research and Web Page Design
FANSHAWE COLLEGE
                                                              HTML / XHTML & CSS coding to create:

                                                                      Web Pages
                                                                      Tables
                                                                      Pictures
                                                                      Links
                                                                      Inline, Embedded External Style Sheets

                                                              Use of Blogs, Podcasts and other social media

                                                              Utilizing Adwords

                                                              Creating effective e-newsletters
                                                                                                               Teacher: Matthew Hoy
                                                                                                               Status: 1 year with CC & PR
                                                                                                               Background: CC & PR Alumni
CORP-6006
               Corporate Communications & Public Relations   Trends and Technologies in PR
FANSHAWE COLLEGE
                                                              Emerging Technology and its application to PR

                                                              Exploration of Social Media
                                                              TechAlliance Symposium
                                                                  rTraction
                                                                  Core Solutions
                                                                  Fanshawe College
                                                                  Echidna
                                                                  Dovetail
                                                                  MH New Safety

                                                                                                         Teacher: Dana Morningstar
                                                                                                         Status: 11 years with CC & PR
                                                                                                         Background: Masters in Education
CORP-6002
               Corporate Communications & Public Relations   Presentations Skills and Multimedia
FANSHAWE COLLEGE
                                                              Impromptu Speeches

                                                              Business Presentations

                                                              Toasts

                                                              Eulogies

                                                              Over coming nervous ticks

                                                              Creating Effective Visual Aids
                                                                                               Teacher: Ed Wilson
                                                                                               Status: 8 Years with CC & PR
                                                                                               Background: Masters in Education &
                                                                                               Certificate in Alternate Dispute Resolution
CORP-6004
               Corporate Communications & Public Relations   InDesign 1
FANSHAWE COLLEGE
                                                              Learning how to use a Mac

                                                              Page layout using InDesign
                                                                      Inputting text and graphics
                                                                      Utilizing Leading, Kerning, Tracking
                                                                      Recreating Magazine pages

                                                              Creating publications

                                                              Designing Business Cards
                                                                                                             Teacher: Dean Rossetti
                                                                                                             Aka: Uncle Dean
                                                                                                             Status: 11 Years with CC & PR
                                                                                                             Background: Graphic Designer
PBRL-6002
               Corporate Communications & Public Relations   Public Relations & Ethics Case Study
FANSHAWE COLLEGE
                                                              Role and necessity for ethical standards in Business

                                                              Case Analysis and Presentations
                                                                     Potter’s Box

                                                              Case Study Assignments



                                                                                                    Teacher: Bob Riches
                                                                                                    Status: 11 Years with CC & PR
                                                                                                    Background: Director of Public Relations &
                                                                                                    Manager of Employee Communications for
                                                                                                    Ontario Hydro
PBRL-6003
               Corporate Communications & Public Relations   Writing for Public Relations
FANSHAWE COLLEGE
                                                              Grammar 101 - weekly presentations
                                                                  Pronouns
                                                                  Capitals
                                                                  Sentence Fragments
                                                                  Mixed Modifiers
                                                                  Pronoun Reference Error

                                                              Great Big Project



                                                                                                   Teacher: Otte Rosenkrantz
                                                                                                   Aka: Grammar Guru
                                                                                                   Status: 11 Years with CC & PR
                                                                                                   Background: Freelance Journalist
PBRL-6011
               Corporate Communications & Public Relations   Intro to Public Relations and Corp. Comm.
FANSHAWE COLLEGE
                                                              History of CC & PR

                                                              Areas of CC & PR

                                                              Communication Plans

                                                             Event Planning
                                                                  IABC Winter meeting & CAS gift Drive



                                                                                                         Teacher: Sandra King-Webster
                                                                                                         Aka: Queen of the Comm Plan
                                                                                                         Status: 10 Years with CC & PR
                                                                                                         Background: Communications
                                                                                                         Specialist with London Life
SKLS-6001
               Corporate Communications & Public Relations   Facilitation Skills
FANSHAWE COLLEGE
                                                              Facilitating 101

                                                              Goal Setting

                                                              Problem Solving

                                                              Conflict Resolution
                                                                                    Teacher: Scott May &
                                                              Strategic Planning
                                                                                              Robin Rundle Drake
                                                              Myers - Briggs        Status: 4 Years with CC & PR
                                                                                    Background: Department of Comm. & PR
                                                                                    at U.W.O (Scott)
                                                                                    Organizational Development Consultant
                                                                                    (Robin)
Corporate Communications & Public Relations
                                                             Winter Semester
FANSHAWE COLLEGE
                                                             COMP-6021 - Applied MS Office Skills
                                                             COMP-6007 - Photoshop
                                                             CORP-6008 - InDesign 2
                                                             PBRL-6012 - Strategic Planning & Crisis Management
                                                             PBRL-6013 - Specializations in Public Relations
                                                             PBRL-6007 - Writing for PR and Media Relations
                                                             FLDP-6001 - Independent Study-Program Topic
COMP-6021
               Corporate Communications & Public Relations   Applied MS Office Skills
FANSHAWE COLLEGE
                                                              Online Course

                                                              Word, PowerPoint, Excel, Access

                                                              Weekly Assignments

                                                              Weekly Web Reviews of the Programs

                                                              Quizzes

                                                              Cumulative Final Project


                                                                                                   Teacher: Janine McComb
                                                                                                   Status: 4 Years with CC & PR
                                                                                                   Background: Training and Development
                                                                                                   Consultant for Ford Canada
COMP-6007
               Corporate Communications & Public Relations   Photoshop
FANSHAWE COLLEGE
                                                             Colour Correction

                                                             Photo Resolution

                                                             Photo Manipulation

                                                             Collaging

                                                             Close Cropping

                                                             Special Effects

                                                             Professional Photo shoot   Teacher: Dean Rossetti
                                                                                        Aka: Kung Fu Master
                                                                                        Super Power: Ability to catch you during
                                                                                        the split second you aren’t paying attention
CORP-6008
               Corporate Communications & Public Relations   InDesign 2
FANSHAWE COLLEGE
                                                             Advanced Mac tips

                                                             Advanced Page layout using InDesign
                                                                    Paragraph Style Sheets
                                                                    Creating a Library

                                                              Designing Business Cards with pictures

                                                             Preparing files for saving & printing




                                                                                                       Teacher: Dean Rossetti
                                                                                                       Motto: Microsoft Publisher Sucks
PBRL-6012
               Corporate Communications & Public Relations   Strategic Planning and Crisis Management
FANSHAWE COLLEGE
                                                              Communications Plans

                                                              Crisis Communications Plans

                                                              McLuhan’s “The Medium is the Message”

                                                              Mediums of Public Relations

                                                              Crisis Management



                                                                                                      Teacher: Bob Riches
                                                                                                      Interests: Skiing
CORP-6013
               Corporate Communications & Public Relations   Specializations in Public Relations
FANSHAWE COLLEGE
                                                              Government Relations

                                                              Public Affairs

                                                              Marketing Communications

                                                              Branding

                                                              Communications Audits

                                                              Special Events
                                                                   This Orientation!
                                                                   Field Trip            Teacher: Sandra King-Webster
                                                                                         Interests: Biking, Skiing
PBRL-6007
               Corporate Communications & Public Relations   Writing for PR and Media Relation
FANSHAWE COLLEGE
                                                             Press Releases

                                                             Brochures

                                                             Media Kits

                                                             Portfolios

                                                             Press Conferences




                                                                                  Teacher: Otte Rosenkrantz
                                                                                  Interests: Reading
                                                                                  Special Projects: Fanshawe SecondLife
FDPL-6001
               Corporate Communications & Public Relations   Independent Study - Program Topic
FANSHAWE COLLEGE
                                                               Your opportunity to put your in class learning to work while gaining
                                                              valuable experience


                                                             Past Placements:
                                                             University of Western Ontario, Thames Valley District School Board, IABC,
                                                             United Way, Parkinsons Foundation, UP, Barking Frog, The London Chamber
                                                             of Commerce, London Health Science Center, London Life, 3M, Ivey School of
                                                             Business, OPP & RCMP, The Grand Theatre, Ford Canada, Citi Financial,
                                                             Universal Music, Hill & Knowlton, Much Music, Rogers, The Children’s
                                                             Hospital Foundation, Communications for MPs and MPPs, Sport Western,
                                                             Fanshawe Athletics, Redbull, Tennis Canada, Make-a-Wish Foundation, etc.
Corporate Communications & Public Relations
                                                             Our Graduates ...
                                                             Sarah Rowe (CC&PR Graduate 1999)
FANSHAWE COLLEGE
                                                             Assistant Director, International Projects, CEC Network

                                                             Lisa Naccarato (CC&PR Graduate 2000)
                                                             Consultant, Corporate Communications Group, Hill & Knowlton Canad

                                                             Steve Matthews (CC&PR Graduate 1997)
                                                             Emergency Response Communications Manager, World Vision
                                                             International.

                                                             Brad Kerr (CC&PR Graduate 2001)
                                                             Assistant to the Alumni Office, Fanshawe College.

                                                             Jodi Murphy (CC&PR Graduate 2003)
                                                             Project Coordinator for Student Teaching, London Occupational Safety
                                                             and Health Information Service.

                                                             Carrie Mailloux (CC&PR Graduate 1999)
                                                             Public Relations supervisor, 3M Canada Company.
Corporate Communications & Public Relations
                                                             So Why Choose Fanshawe CC & PR?
                                                              Experienced & Connected Faculty
FANSHAWE COLLEGE
                                                              Unique course schedule
                                                              Amazing Design Classes
                                                              Networking Opportunities in London
                                                              Hands on experience working with real companies
                                                                   TechAlliance Symposium
                                                                   IABC Luncheon
                                                              Field Placements
                                                              The CC & PR family 10 years strong
Corporate Communications & Public Relations
FANSHAWE COLLEGE                                             A Gift From Us To You


                                                              Fanshawe CC & PR 08-09 Facebook Group
                                                                   current students, alumni & faculty available to
                                                                 answers questions and help you
                                                                   this group will be turned over to next years class in
                                                                 the fall
Welcome ...
               Corporate Communications & Public Relations
                                                             Chris Clark              Laura Ling
FANSHAWE COLLEGE
                                                             B.A. Honours English    B.A. Honours Mass
                                                                    U.W.O           Communications with
                                                                                      a minor in Music
                                                              NATIONAL Public
                                                                 Relations              London Life


                                                              Coordinator, New       Communications &
                                                                   Media                Advertising

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Fanshawe CC & PR Orientation 08

  • 1. Corporate Communications & Public Relations FANSHAWE COLLEGE What is CC & PR really like @ Fanshawe? Integrated Learning Diverse Experiences Constructive Feedback A Fair Amount of Group Work Opportunities to Work with Real businesses Camaraderie & a Lot of Laughs A Number of Lunches at Oasis & the Outback Shack Goes Beyond the 8 Months in the Classroom
  • 2. Corporate Communications & Public Relations Fall Semester FANSHAWE COLLEGE COMP-6020 - Internet Research and Web Page Design CORP-6006 - Trends and Technologies in PR CORP-6002 - Presentations Skills and Multimedia CORP-6007 - InDesign 1 PBRL-6002 - Public Relations & Ethics Case Study PBRL-6003 - Writing for Public Relations PBRL-6011 - Intro to Public Relations & Corporate Comm. SKLS-6001 - Facilitations Skills
  • 3. COMP-6020 Corporate Communications & Public Relations Internet Research and Web Page Design FANSHAWE COLLEGE HTML / XHTML & CSS coding to create: Web Pages Tables Pictures Links Inline, Embedded External Style Sheets Use of Blogs, Podcasts and other social media Utilizing Adwords Creating effective e-newsletters Teacher: Matthew Hoy Status: 1 year with CC & PR Background: CC & PR Alumni
  • 4. CORP-6006 Corporate Communications & Public Relations Trends and Technologies in PR FANSHAWE COLLEGE Emerging Technology and its application to PR Exploration of Social Media TechAlliance Symposium rTraction Core Solutions Fanshawe College Echidna Dovetail MH New Safety Teacher: Dana Morningstar Status: 11 years with CC & PR Background: Masters in Education
  • 5. CORP-6002 Corporate Communications & Public Relations Presentations Skills and Multimedia FANSHAWE COLLEGE Impromptu Speeches Business Presentations Toasts Eulogies Over coming nervous ticks Creating Effective Visual Aids Teacher: Ed Wilson Status: 8 Years with CC & PR Background: Masters in Education & Certificate in Alternate Dispute Resolution
  • 6. CORP-6004 Corporate Communications & Public Relations InDesign 1 FANSHAWE COLLEGE Learning how to use a Mac Page layout using InDesign Inputting text and graphics Utilizing Leading, Kerning, Tracking Recreating Magazine pages Creating publications Designing Business Cards Teacher: Dean Rossetti Aka: Uncle Dean Status: 11 Years with CC & PR Background: Graphic Designer
  • 7. PBRL-6002 Corporate Communications & Public Relations Public Relations & Ethics Case Study FANSHAWE COLLEGE Role and necessity for ethical standards in Business Case Analysis and Presentations Potter’s Box Case Study Assignments Teacher: Bob Riches Status: 11 Years with CC & PR Background: Director of Public Relations & Manager of Employee Communications for Ontario Hydro
  • 8. PBRL-6003 Corporate Communications & Public Relations Writing for Public Relations FANSHAWE COLLEGE Grammar 101 - weekly presentations Pronouns Capitals Sentence Fragments Mixed Modifiers Pronoun Reference Error Great Big Project Teacher: Otte Rosenkrantz Aka: Grammar Guru Status: 11 Years with CC & PR Background: Freelance Journalist
  • 9. PBRL-6011 Corporate Communications & Public Relations Intro to Public Relations and Corp. Comm. FANSHAWE COLLEGE History of CC & PR Areas of CC & PR Communication Plans Event Planning IABC Winter meeting & CAS gift Drive Teacher: Sandra King-Webster Aka: Queen of the Comm Plan Status: 10 Years with CC & PR Background: Communications Specialist with London Life
  • 10. SKLS-6001 Corporate Communications & Public Relations Facilitation Skills FANSHAWE COLLEGE Facilitating 101 Goal Setting Problem Solving Conflict Resolution Teacher: Scott May & Strategic Planning Robin Rundle Drake Myers - Briggs Status: 4 Years with CC & PR Background: Department of Comm. & PR at U.W.O (Scott) Organizational Development Consultant (Robin)
  • 11. Corporate Communications & Public Relations Winter Semester FANSHAWE COLLEGE COMP-6021 - Applied MS Office Skills COMP-6007 - Photoshop CORP-6008 - InDesign 2 PBRL-6012 - Strategic Planning & Crisis Management PBRL-6013 - Specializations in Public Relations PBRL-6007 - Writing for PR and Media Relations FLDP-6001 - Independent Study-Program Topic
  • 12. COMP-6021 Corporate Communications & Public Relations Applied MS Office Skills FANSHAWE COLLEGE Online Course Word, PowerPoint, Excel, Access Weekly Assignments Weekly Web Reviews of the Programs Quizzes Cumulative Final Project Teacher: Janine McComb Status: 4 Years with CC & PR Background: Training and Development Consultant for Ford Canada
  • 13. COMP-6007 Corporate Communications & Public Relations Photoshop FANSHAWE COLLEGE Colour Correction Photo Resolution Photo Manipulation Collaging Close Cropping Special Effects Professional Photo shoot Teacher: Dean Rossetti Aka: Kung Fu Master Super Power: Ability to catch you during the split second you aren’t paying attention
  • 14. CORP-6008 Corporate Communications & Public Relations InDesign 2 FANSHAWE COLLEGE Advanced Mac tips Advanced Page layout using InDesign Paragraph Style Sheets Creating a Library Designing Business Cards with pictures Preparing files for saving & printing Teacher: Dean Rossetti Motto: Microsoft Publisher Sucks
  • 15. PBRL-6012 Corporate Communications & Public Relations Strategic Planning and Crisis Management FANSHAWE COLLEGE Communications Plans Crisis Communications Plans McLuhan’s “The Medium is the Message” Mediums of Public Relations Crisis Management Teacher: Bob Riches Interests: Skiing
  • 16. CORP-6013 Corporate Communications & Public Relations Specializations in Public Relations FANSHAWE COLLEGE Government Relations Public Affairs Marketing Communications Branding Communications Audits Special Events This Orientation! Field Trip Teacher: Sandra King-Webster Interests: Biking, Skiing
  • 17. PBRL-6007 Corporate Communications & Public Relations Writing for PR and Media Relation FANSHAWE COLLEGE Press Releases Brochures Media Kits Portfolios Press Conferences Teacher: Otte Rosenkrantz Interests: Reading Special Projects: Fanshawe SecondLife
  • 18. FDPL-6001 Corporate Communications & Public Relations Independent Study - Program Topic FANSHAWE COLLEGE Your opportunity to put your in class learning to work while gaining valuable experience Past Placements: University of Western Ontario, Thames Valley District School Board, IABC, United Way, Parkinsons Foundation, UP, Barking Frog, The London Chamber of Commerce, London Health Science Center, London Life, 3M, Ivey School of Business, OPP & RCMP, The Grand Theatre, Ford Canada, Citi Financial, Universal Music, Hill & Knowlton, Much Music, Rogers, The Children’s Hospital Foundation, Communications for MPs and MPPs, Sport Western, Fanshawe Athletics, Redbull, Tennis Canada, Make-a-Wish Foundation, etc.
  • 19. Corporate Communications & Public Relations Our Graduates ... Sarah Rowe (CC&PR Graduate 1999) FANSHAWE COLLEGE Assistant Director, International Projects, CEC Network Lisa Naccarato (CC&PR Graduate 2000) Consultant, Corporate Communications Group, Hill & Knowlton Canad Steve Matthews (CC&PR Graduate 1997) Emergency Response Communications Manager, World Vision International. Brad Kerr (CC&PR Graduate 2001) Assistant to the Alumni Office, Fanshawe College. Jodi Murphy (CC&PR Graduate 2003) Project Coordinator for Student Teaching, London Occupational Safety and Health Information Service. Carrie Mailloux (CC&PR Graduate 1999) Public Relations supervisor, 3M Canada Company.
  • 20. Corporate Communications & Public Relations So Why Choose Fanshawe CC & PR? Experienced & Connected Faculty FANSHAWE COLLEGE Unique course schedule Amazing Design Classes Networking Opportunities in London Hands on experience working with real companies TechAlliance Symposium IABC Luncheon Field Placements The CC & PR family 10 years strong
  • 21. Corporate Communications & Public Relations FANSHAWE COLLEGE A Gift From Us To You Fanshawe CC & PR 08-09 Facebook Group current students, alumni & faculty available to answers questions and help you this group will be turned over to next years class in the fall
  • 22. Welcome ... Corporate Communications & Public Relations Chris Clark Laura Ling FANSHAWE COLLEGE B.A. Honours English B.A. Honours Mass U.W.O Communications with a minor in Music NATIONAL Public Relations London Life Coordinator, New Communications & Media Advertising