Trademark issues in PPC search marketing in the UK

IAB Search Council Trademark Use in PPC Search Mike Teasdale | Planning Director | Harvest Digital

Paid search is a £2 billion industry in the UK

More than half of all PPC spending goes on branded search terms Ford Ford Escort Ford Ka www ford com Ford website Source: www.atlassolutions.com

So trademark protection is a big deal

IAB site has a detailed section on trademarks and search http://www.iabuk.net/en/1/searchmarketingtrademarks.html

In a nutshell ,[object Object]

Trademark infringements are not Google’s problem ,[object Object]

From 5 May 2008 ,[object Object],[object Object],[object Object],[object Object]

But a search for “HSBC” shows no PPC ads

A search for “Tesco” shows no PPC ads

Impact of 5/5 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Impact of 5/5 ,[object Object],[object Object],[object Object],http://www.ipa.co.uk/Content/Brands-pay-Google-more-for-less

The legal position in the UK ,[object Object],[object Object],[object Object],[object Object],[object Object]

The legal position in Europe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working within current guidelines ,[object Object],[object Object]

Working within current guidelines ,[object Object]

To conclude ,[object Object],[object Object],[object Object]

Photo Credits ,[object Object],[object Object],[object Object],[object Object],Contact details [email_address] Blog: www.indolent.com

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