This study conducted focus group discussions to explore knowledge, attitudes and practices around family planning in rural Pakistan. It found that while most participants knew about some modern contraceptive methods, overall use was very low. Reasons for not using family planning included incomplete family size, negative perceptions, religious concerns, side effects and lack of access to quality services. The study concluded that addressing barriers related to access, affordability, sociocultural factors and involving men could help people better achieve their reproductive goals.