This document provides an overview of an art appreciation course at the University of Alaska Anchorage in the fall of 2011. It discusses various topics that will be covered such as definitions of art, visual elements, principles of design, different artists and artworks, techniques like painting and drawing, art criticism, and field trips. The course will examine art from various cultures and time periods with the goal of helping students understand and appreciate art on different levels.
Design Firm: Pentagram. Courtesy of Saks Fifth Avenue.
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Human aspect and element – Jib Fowles, Ph.D. Professor of Communication at the University of Houston, Clear Lake In this essay, Jib Fowles explains that advertisers have two ideas in their ads: the product information the emotional appeal in the minds of consumers He elaborates on psychologist Henry A. Murray's research on fifteen particular appeals that are most common in advertisements. Murray's research concludes that consumers have needs that they react to in ads. Henry A. Murray (1893-1988) American psychologist and Harvard professor, was a pioneer in the development of personality theory Murray's main interest included personology "Basic Concepts for a Psychology of Personality", ( Journal of Psychology , 15, 1936) Personology as "the disciplined study of human nature." This included studying individual memory, thought and action and their development over time, studying the integration of a person's inner outer life, their likes, dislikes, feelings and fears, and categorizing elements which contribute to an enduring life-long disposition, both professional and vocational.
Need to know Humans curious by nature Interested in the world around them and intrigued by tidbits of knowledge and new developements
Other works of public art are not recognizable to most people and are called abstract art, such as this piece. It’s actually a blown up version of a crystal from a snowflake so from the artist’s perspective, it is representational. This piece of art is also iconic. It’s starting to represent the building it’s associated with: when you see it, you think, the Anchorage Museum.