Fall 2012 TV Landscape
Broadcast Networks
Fall 2011/2012 Network Recap
# of Scripted Series:
# of Scripted Series Featuring AA
Characters:
86
39
Fall 2011/2012 Recap
• Of those 39 series, 5 of those series featured an African
American in lead/co-lead role
3
Fall 2012/2013 Network Preview
# of Scripted Series:
# of Scripted Series Featuring AA
Characters:
90
51
Fall 2012/2013 Preview
• Of those 51 series, 8 feature African Americans in lead/co-lead
roles
5
666 Park Ave Guys with
Kids
Last Resort Infamous
Fall 2012/2013 Preview
• Of the 26 half-hour comedies to air in the fall, 2 feature African
Americans in co-leading roles.
6
Guys with Kids
7
Comedy
8
• Adding comedy blocks to Tuesday (9p-10p) and Friday
(8p-9p) nights
• Still looking for solid companion to Modern Family on
Wednesdays at 9:30pm (Neighbors)
• Attempting to recreate TGIF franchise night with Last
Man Standing and Malibu Country
Drama
9
• Abandoned light, comedic serialized dramas
(Desperate Housewives, GCB)
• Diverse dramas ranging from traditional soap opera,
action and supernatural themes
• Revenge moves to Sundays 9pm to anchor the night
10
Comedy
11
• Keeps comedy blocks to 2 nights (Monday 8pm-10pm
& Thursday 8pm-9pm)
• Freshman hit 2 Broke Girls takes coveted Monday
9pm slot; 2.5 Men moves to Thurs. 8:30pm
• Multi-camera sitcom Partners joins schedule Mondays
at 8:30pm
Drama
12
• Status quo as procedural dramas dominate the
schedule
• The Mentalist moves to Sundays at 10pm
13
Comedy
14
• Looking to capitalize on hits Raising Hope and New
Girl by hammocking new series at 8:30pm & 9:30pm
• Focusing on Tuesday as comedy destination
Drama
15
• The Mob Doctor scheduled Monday at 9pm to absorb
House viewers
• SciFi/fantasy Fridays
• Midseason – The Following airs Monday at 9pm
16
Comedy
17
• Four nights of comedy (Tues, Wed, Thurs, Friday)
• Comedies focus on workplace & non-traditional
families
• Guys with Kids is only sitcom with AA co-lead
Drama
18
• Two new dramas launch on fall schedule
• Revolution targeted to have “Lost” type appeal
• Chicago Fire is in the tradition of classic NBC dramas,
ER, Third Watch
• Midseason - Infamous stars Meagan Good
19
Drama
20
• Continues focus on young-adult female driven dramas
• New entries Arrow and Beauty and the Beast are
ambitious in that they hope to modernize two classic
stories
• Midseason- eagerly anticipated Sex & the City prequel,
The Carrie Diaries
Fall 2012/2013 Reality
21
Fall 2012/2013 Reality
22
• No new reality entries on fall schedule
• Monday/Tuesday – DWTS vs. The Voice
• Wednesday – Survivor vs. X Factor
• Thursday – X Factor Results
• Friday – America’s Next Top Model
• Sunday – Amazing Race
New Series Recap
23
LAST RESORT INFAMOUS 666 PARK AVE GUYS WITH KIDS
www.nbc.com/infamous/video/an-inside-job/1401400/
Fall 2012 Trends
• Comedy is back – 5 nights
• Traditional serialized dramas
• Dark, male appeal dramas
• Thursday continues to be a battleground
• Reality programming focused, less expansive
• No African American targeted series
24
Fall 2012/2013
CABLE
Fall 2012/2013 - CABLE
THERE ARE OVER 100+ CABLE ENTERTAINMENT NETWORKS
26
TV ONE
COMPETITIVE SPACE
27
REVOLT
African American Content Track
28
2006 2007 2008 2009
Flavor of Love Flavor of Love Girls:
Charm School
Flavor of Love House of Payne
Keyshia Cole I Love NY House of Payne Real Housewives of
Atlanta
House of Payne Real Housewives of
Atlanta
Toya & Tiny
Keyshia Cole Keyshia Cole Meet the Browns
Frankie & Neffe
African American Content Track
29
2010
Basketball Wives
Are We There Yet?
The Real Housewives of Atlanta
Meet The Browns
House of Payne
Toya & Tiny
Southland
African American Content Track
30
2011
2011
Basketball Wives Reed Between the Lines Tia & Tamera
Braxton Family Values Let’s Stay Together Are We There Yet?
Love & Hip Hop Single Ladies Meet the Browns
TI & Tiny: Family Hustle Welcome to Sweetie Pies House of Payne
Toya: A Family Affair For Better or Worse The Real Housewives of
Atlanta
The Game Chef Roble & Co Southland
African American Content Track
31
2012 Year to Date
Basketball Wives Single Ladies Style By June LA Hair
Braxton Family Values Welcome to Sweetie
Pies
Kandi Factory Chicagolicious
Love & Hip Hop For Better or Worse House of Payne Love & Hip Hop: Atlanta
TI & Tiny: Family Hustle
Lala’s Full Court
Chef Roble & Co Real Housewives of
Atlanta
The Soul Man
The Game Tia & Tamera Family Time Tanisha Gets Married
Reed Between the Lines Are We There Yet?
Style By June
Uptown Comic Mary, Mary
Let’s Stay Together Leave it To Niecy Southland Beverly’s Full House
UPCOMING COMPETITIVE PROGRAMMING
– KEY SERIES
32
Apollo Live (2012/2013)
Don’t Sleep (2012/2013)
House Husbands (2012/2013)
Second Generation Wayans (2012/2013)
The Mathis Project (2012)
UPCOMING COMPETITIVE PROGRAMMING
– KEY SERIES
33
Welcome to Sweetie Pies (Fall 2012)
The Real Housewives of Atlanta (Jan. 2013)
Chef Roble (2012)
Randy Jackson’s Aptitude Test
(2012/2013)
Basketball Wives (March 2013)
UPCOMING COMPETITIVE PROGRAMMING
– KEY SERIES
34
Deon Cole’s Black Box (2012)
W. Kamau Bell Project (2012)
Southland (2013)
UPCOMING COMPETITIVE PROGRAMMING
– KEY SERIES
35
Steel Magnolias (2012)
Braxton Family Values (projected Nov. 2012)
Tamar & Vince (2012)
For Better or Worse (35 eps. July 2012)
Are We There Yet?
2012 Cable Review
• Aspire and Revolt join the AA targeted cable network landscape
• More non-AA targeted networks developing AA content
• Scripted sitcoms
• Reality series generally “ensemble” based
• Broadcast pipeline is dry
36
www.tvguide.com/Special/fall-preview/fall-schedule.aspx
Fall 2012 Landscape for TV ONE

Fall 2012 Landscape for TV ONE

  • 1.
    Fall 2012 TVLandscape Broadcast Networks
  • 2.
    Fall 2011/2012 NetworkRecap # of Scripted Series: # of Scripted Series Featuring AA Characters: 86 39
  • 3.
    Fall 2011/2012 Recap •Of those 39 series, 5 of those series featured an African American in lead/co-lead role 3
  • 4.
    Fall 2012/2013 NetworkPreview # of Scripted Series: # of Scripted Series Featuring AA Characters: 90 51
  • 5.
    Fall 2012/2013 Preview •Of those 51 series, 8 feature African Americans in lead/co-lead roles 5 666 Park Ave Guys with Kids Last Resort Infamous
  • 6.
    Fall 2012/2013 Preview •Of the 26 half-hour comedies to air in the fall, 2 feature African Americans in co-leading roles. 6 Guys with Kids
  • 7.
  • 8.
    Comedy 8 • Adding comedyblocks to Tuesday (9p-10p) and Friday (8p-9p) nights • Still looking for solid companion to Modern Family on Wednesdays at 9:30pm (Neighbors) • Attempting to recreate TGIF franchise night with Last Man Standing and Malibu Country
  • 9.
    Drama 9 • Abandoned light,comedic serialized dramas (Desperate Housewives, GCB) • Diverse dramas ranging from traditional soap opera, action and supernatural themes • Revenge moves to Sundays 9pm to anchor the night
  • 10.
  • 11.
    Comedy 11 • Keeps comedyblocks to 2 nights (Monday 8pm-10pm & Thursday 8pm-9pm) • Freshman hit 2 Broke Girls takes coveted Monday 9pm slot; 2.5 Men moves to Thurs. 8:30pm • Multi-camera sitcom Partners joins schedule Mondays at 8:30pm
  • 12.
    Drama 12 • Status quoas procedural dramas dominate the schedule • The Mentalist moves to Sundays at 10pm
  • 13.
  • 14.
    Comedy 14 • Looking tocapitalize on hits Raising Hope and New Girl by hammocking new series at 8:30pm & 9:30pm • Focusing on Tuesday as comedy destination
  • 15.
    Drama 15 • The MobDoctor scheduled Monday at 9pm to absorb House viewers • SciFi/fantasy Fridays • Midseason – The Following airs Monday at 9pm
  • 16.
  • 17.
    Comedy 17 • Four nightsof comedy (Tues, Wed, Thurs, Friday) • Comedies focus on workplace & non-traditional families • Guys with Kids is only sitcom with AA co-lead
  • 18.
    Drama 18 • Two newdramas launch on fall schedule • Revolution targeted to have “Lost” type appeal • Chicago Fire is in the tradition of classic NBC dramas, ER, Third Watch • Midseason - Infamous stars Meagan Good
  • 19.
  • 20.
    Drama 20 • Continues focuson young-adult female driven dramas • New entries Arrow and Beauty and the Beast are ambitious in that they hope to modernize two classic stories • Midseason- eagerly anticipated Sex & the City prequel, The Carrie Diaries
  • 21.
  • 22.
    Fall 2012/2013 Reality 22 •No new reality entries on fall schedule • Monday/Tuesday – DWTS vs. The Voice • Wednesday – Survivor vs. X Factor • Thursday – X Factor Results • Friday – America’s Next Top Model • Sunday – Amazing Race
  • 23.
    New Series Recap 23 LASTRESORT INFAMOUS 666 PARK AVE GUYS WITH KIDS www.nbc.com/infamous/video/an-inside-job/1401400/
  • 24.
    Fall 2012 Trends •Comedy is back – 5 nights • Traditional serialized dramas • Dark, male appeal dramas • Thursday continues to be a battleground • Reality programming focused, less expansive • No African American targeted series 24
  • 25.
  • 26.
    Fall 2012/2013 -CABLE THERE ARE OVER 100+ CABLE ENTERTAINMENT NETWORKS 26
  • 27.
  • 28.
    African American ContentTrack 28 2006 2007 2008 2009 Flavor of Love Flavor of Love Girls: Charm School Flavor of Love House of Payne Keyshia Cole I Love NY House of Payne Real Housewives of Atlanta House of Payne Real Housewives of Atlanta Toya & Tiny Keyshia Cole Keyshia Cole Meet the Browns Frankie & Neffe
  • 29.
    African American ContentTrack 29 2010 Basketball Wives Are We There Yet? The Real Housewives of Atlanta Meet The Browns House of Payne Toya & Tiny Southland
  • 30.
    African American ContentTrack 30 2011 2011 Basketball Wives Reed Between the Lines Tia & Tamera Braxton Family Values Let’s Stay Together Are We There Yet? Love & Hip Hop Single Ladies Meet the Browns TI & Tiny: Family Hustle Welcome to Sweetie Pies House of Payne Toya: A Family Affair For Better or Worse The Real Housewives of Atlanta The Game Chef Roble & Co Southland
  • 31.
    African American ContentTrack 31 2012 Year to Date Basketball Wives Single Ladies Style By June LA Hair Braxton Family Values Welcome to Sweetie Pies Kandi Factory Chicagolicious Love & Hip Hop For Better or Worse House of Payne Love & Hip Hop: Atlanta TI & Tiny: Family Hustle Lala’s Full Court Chef Roble & Co Real Housewives of Atlanta The Soul Man The Game Tia & Tamera Family Time Tanisha Gets Married Reed Between the Lines Are We There Yet? Style By June Uptown Comic Mary, Mary Let’s Stay Together Leave it To Niecy Southland Beverly’s Full House
  • 32.
    UPCOMING COMPETITIVE PROGRAMMING –KEY SERIES 32 Apollo Live (2012/2013) Don’t Sleep (2012/2013) House Husbands (2012/2013) Second Generation Wayans (2012/2013) The Mathis Project (2012)
  • 33.
    UPCOMING COMPETITIVE PROGRAMMING –KEY SERIES 33 Welcome to Sweetie Pies (Fall 2012) The Real Housewives of Atlanta (Jan. 2013) Chef Roble (2012) Randy Jackson’s Aptitude Test (2012/2013) Basketball Wives (March 2013)
  • 34.
    UPCOMING COMPETITIVE PROGRAMMING –KEY SERIES 34 Deon Cole’s Black Box (2012) W. Kamau Bell Project (2012) Southland (2013)
  • 35.
    UPCOMING COMPETITIVE PROGRAMMING –KEY SERIES 35 Steel Magnolias (2012) Braxton Family Values (projected Nov. 2012) Tamar & Vince (2012) For Better or Worse (35 eps. July 2012) Are We There Yet?
  • 36.
    2012 Cable Review •Aspire and Revolt join the AA targeted cable network landscape • More non-AA targeted networks developing AA content • Scripted sitcoms • Reality series generally “ensemble” based • Broadcast pipeline is dry 36
  • 37.

Editor's Notes

  • #5 2011 – 11 cancelled series with AA characters 2012 – 23 new series with AA characters (28 returning series)
  • #6 Last Resort – Andre Baugher & Scott Speedman (Felicity) 666 Park Ave – Vanessa Williams, Terry O’Quinn (Lost) & Dave Annable (Brothers & Sisters) Guys with Kids – Anthony Anderson, Tempest Bledsoe, Sara Rue (Less Than Perfect) & Jesse Bradford (Bring it On) Infamous – Meagan Good & Laz Alonso
  • #7 Happy Endings – Damon Wayans Guys with Kids - Anthony Anderson, Tempest Bledsoe
  • #9 Neighbors is about an ordinary family that moves into a gated community populated by aliens posing as humans Malibu Country stars Reba as recently divorced woman who moves to Malibu to reignite her country music career with 3 kids in tow
  • #10 Nashville-A fading Nashville superstar is forced to team up with a teen sensation or face the loss of her tour and promotion of her latest records. Last Resort-the crew of US nuclear submarine go rogue after receiving mysterious orders to bomb Pakistan 666 Park Ave-A young naïve couple moves into an upscale NYC apartment building which is home to very mysterious residents
  • #12 Partners is from the writing/producing team behind Will & Grace and based on their real life relationship. 1 straight, 1 gay and their respective committed relationships
  • #13 Vegas is set in 1960’s. Based on true story of rodeo cowboy turned longtime sheriff Elementary is an updated take on Sherlock Holmes (with Lucy Liu) Made in Jersey follows a woman who uses her street smarts to compete at big law firm Midseason entry Golden Boy centers on the story of the youngest police commissioner in NYC history
  • #15 Ben & Kate revolves around the relationship between single mom Kate and her immature brother Ben The Mindy Project -A young Ob/Gyn doctor balances her personal and professional life, surrounded by quirky co-workers in a small office.
  • #16 The Mob Doctor centers on a young female resident who in order to save her brother has entered into an agreement with the local mob boss. The Following revolves around the cat and mouse game between a former FBI agent and a serial killer who has cultivated a following amongst society that follows out his grim orders
  • #18 Go On – Matthew Perry as a sportscaster who attends mandatory group therapy The New Normal- gay male couple makes extended family with surrogate mom and her family Animal Practice- an animal loving vet who despises humans; stars Justin Kirk Guys with Kids (DILF)-30-something dads struggle as parents because they are still children at heart.
  • #19 Revolution presents the question: What would happen if all electricity was eliminated from the world? 15 years after “the incident” humans have made a new way of life without any form of power. But, how did this happen and who/what’s behind it is the driving mystery to this saga. Infamous- Meagan Good is infiltrating a wealthy household in search of answers following the murder of her best friends. The clips ahead introduce us to Joanna Locasto, an undercover detective with ties to the wealthy family of a murdered woman. (Revenge) Chicago Fire follows the personal and professional lives of Chicago firefighters
  • #21 Emily Owens, MD is about a female medical student realizes that working as an intern in a big hospital is very much the same as being in high school. Arrow updates the origin story of The Green Arrow; story heavily influenced by Revenge
  • #23 Reality not taking up as many time periods as it once did on broadcast schedules. Branded reality anchor the network while any new series relegated to midseason/summer schedule
  • #24 Don’t think Last Resort, 666 Park Ave and Guys with Kids will invade TV One Space
  • #27 NON-NEWS, SPORTS, RELIGION; ENGLISH ONLY
  • #33 Apollo Live is a reality competition series Don’t Sleep – Late night; social issues House Husbands – Kevin Hart; semi scripted (Curb) Second Generation Wayans – scripted comedy. Craig & Damien Wayans with George Gore II (My Wife & Kids) Mathis Project – Unresolved cases
  • #34 New season of Sweetie Pies being rushed back to schedule because it does so well Aptitude Test – how stars would fare if they hadn’t found fame
  • #35 Deon Cole – Conan writer/performer. Akin to Vidiots W Kamau Bell- latenight stand up comic; Chris Rock produced
  • #36 Steel Magnolias – spinoff or similar type series if it does well Tamar & Vince – Braxton spinoff Are We There Yet? – over 50 unaired episode. No word on when it will reappear on schedule. On website it’s listed under daytime shows