The document discusses Falcon Foundation's plans for using social media to promote its cause. It outlines common goals such as promoting the cause, encouraging donations, and sharing stories. It also discusses designing a strategic social media plan that considers the organization's perception, audience and goals. Finally, it discusses managing social media through tools like HootSuite and integrating social networks like YouTube, Flickr and others.

1. Falcon Foundation
Social Media
Art of the Possible

2. Planning for the future
 Perception of organization
 Target audience
 Goals for social media

3. Common Goals
 Promote the cause
 Encourage donations
 Share stories
 Personally connect with audience
 Videos
 Pictures

4. Design (iterative process)
Resources
Goals
Strategic Scalability
Plan
Accessibility

5. Social Networks
 Facebook
 Linkedin
 Twitter

6. Social Media Intelligence
 Make a commitment
 Delegate tasks
 Schedule engagements Branding
 Expert content
 Contests & promotions Tools Community
Behavior
 Broaden with apps
Insight

7. Social Network Integration
 Youtube
 Explain the organization
 Introduce the board
 Update with success stories
 Flickr
 Events
 Successes

8. Management
 HootSuite
 Management
 Scheduling
 Tracking
 Analyze traffic
 Delegation
 Commitment

9. Beginning of a Journey
 Implementation Plan
 Questions