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FakeProof , the Anti-Counterfeiting and Product Tracking Solution
Fakeproof is an anti-counterfeiting and supply chain event management system aimed at combating the threats of counterfeiting in various industries, including pharmaceuticals and luxury items. It offers unique serialization, track and trace capabilities, and smart analytics to enhance supply chain visibility and protect brand integrity. The solution benefits organizations by minimizing revenue losses and reinforcing consumer trust through easy verification processes.
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FakeProof , the Anti-Counterfeiting and Product Tracking Solution
- 1. FakeProof Anti-Counterfeiting & SupplyChain Event Management System
- 2. Contents • • • • • • Company’s Background Need ofTime FakeProof – the Solution Components Salient Features Benefits 2
- 3. Company’s Background • TechnologySolutions company dealing in AntiCounterfeiting and Product Tracking Solutions • Vision “To facilitate Genuine Brand Experience for Customers by providing the Brand Owners a thorough Supply Chain Analytics, Visibility and a Reliable Anti-Counterfeit Technology” 3
- 4. Problem Statement • Industriesunder threat of Counterfeiting: • Pharmaceuticals • Automotive • FMCG • Luxury Items • Construction Equipments • Documents • Counterfeits impose heavy losses in revenue • Diminish Brand credibility of the Brand Owners • Being fraudulently produced, cause serious damage to the wellbeing of the consumers 4
- 5. Problem Statement (Contd.) •Areas of Concern: – Lack of Centralized, Efficient and Cost Effective solution – Cumbersome Supply Chain Management – Lack of Analytically driven Information Delivery – Mal-Practices within the organization – Most prominent is the Consumer Ignorance 5
- 6. FakeProof – TheSolution • Comprehensive End to End Solution that will help achieve: – Improving the Bottom-Line: Through magnified Supply Chain Visibility (Track & Trace) – Protecting Top-Line Revenues: Through Anti-Counterfeiting • Unique serialization of products throughout supply chain which facilitates building analytics throughout the lifecycle of the products 6
- 7. FakeProof – TheSolution • Products are marked with a Fake Proof code • The customers can verify the product through: – Mobile Devices – Tablets – Computers • The brand owner can track the product through scanning of the code Unique QR code for each Item 7
- 8. FakeProof - Components + AntiCounterfeiting DynamicTrack & Trace Smart Analytics Responsive B2C :1 Platform N Functions : Specific Requirements 8
- 9. Salient Features Tailor Made Solution RequirementDriven Customized Solution Singleton Platform Multiple Technologies, Hardware, Software working in tandem under single roof Robust Architecture tuned to cater voluminous records Scalable Hassle free system up-gradation/iteration Cost Effective Cascading Costing Model ensuring fast ROI 9
- 10. Benefits Organization Level Benefits •Brand Protection • Minimized losses in Revenue • Dynamic Track & Trace (Unit Level) • Stand Against competition • Consumer behaviour Analysis • Responsive Bridge between the Brand Owner and Consumer Consumer Level Benefits • On the spot verification • Cheap & Easy verification mechanisms • Threat on well being is minimized • Trust in the brand is enforced 10
- 11. Thank You FakeProof TechnologiesPvt. Ltd. C164, II Floor, Sector 63, Noida, Uttar Pradesh, India Phone: 91-120-4101696 eMail: info@fakeproof.com Web: www.fakeproof.com 11