FakeProof , the Anti-Counterfeiting and Product Tracking Solution
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FakeProof provides Anti-Counterfeiting and Product Tracking solutions to brand owners enabling them to save losses in revenue due to spurious products and minimize the risk on brand credibility. On the other hand, the consumers can verify the product they are buying and stay safe from fake ones.
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FakeProof , the Anti-Counterfeiting and Product Tracking Solution
- 1. FakeProof Anti-Counterfeiting & Supply Chain Event Management System
- 2. Contents • • • • • • Company’s Background Need of Time FakeProof – the Solution Components Salient Features Benefits 2
- 3. Company’s Background • Technology Solutions company dealing in AntiCounterfeiting and Product Tracking Solutions • Vision “To facilitate Genuine Brand Experience for Customers by providing the Brand Owners a thorough Supply Chain Analytics, Visibility and a Reliable Anti-Counterfeit Technology” 3
- 4. Problem Statement • Industries under threat of Counterfeiting: • Pharmaceuticals • Automotive • FMCG • Luxury Items • Construction Equipments • Documents • Counterfeits impose heavy losses in revenue • Diminish Brand credibility of the Brand Owners • Being fraudulently produced, cause serious damage to the wellbeing of the consumers 4
- 5. Problem Statement (Contd.) • Areas of Concern: – Lack of Centralized, Efficient and Cost Effective solution – Cumbersome Supply Chain Management – Lack of Analytically driven Information Delivery – Mal-Practices within the organization – Most prominent is the Consumer Ignorance 5
- 6. FakeProof – The Solution • Comprehensive End to End Solution that will help achieve: – Improving the Bottom-Line: Through magnified Supply Chain Visibility (Track & Trace) – Protecting Top-Line Revenues: Through Anti-Counterfeiting • Unique serialization of products throughout supply chain which facilitates building analytics throughout the lifecycle of the products 6
- 7. FakeProof – The Solution • Products are marked with a Fake Proof code • The customers can verify the product through: – Mobile Devices – Tablets – Computers • The brand owner can track the product through scanning of the code Unique QR code for each Item 7
- 8. FakeProof - Components + AntiCounterfeiting Dynamic Track & Trace Smart Analytics Responsive B2C :1 Platform N Functions : Specific Requirements 8
- 9. Salient Features Tailor Made Solution Requirement Driven Customized Solution Singleton Platform Multiple Technologies, Hardware, Software working in tandem under single roof Robust Architecture tuned to cater voluminous records Scalable Hassle free system up-gradation/iteration Cost Effective Cascading Costing Model ensuring fast ROI 9
- 10. Benefits Organization Level Benefits • Brand Protection • Minimized losses in Revenue • Dynamic Track & Trace (Unit Level) • Stand Against competition • Consumer behaviour Analysis • Responsive Bridge between the Brand Owner and Consumer Consumer Level Benefits • On the spot verification • Cheap & Easy verification mechanisms • Threat on well being is minimized • Trust in the brand is enforced 10
- 11. Thank You FakeProof Technologies Pvt. Ltd. C164, II Floor, Sector 63, Noida, Uttar Pradesh, India Phone: 91-120-4101696 eMail: info@fakeproof.com Web: www.fakeproof.com 11