cypheme solution

1. CYPHEME
August 1, 2020

2. Principle of Cypheme's solution
Authentic product:
Clients will receive the
certificate of authentication
as well as detailed
information about their
product and your brand.
Fake product:
Clients will be warned about the possibility the product
is a counterfeit. Any counterfeiter or fraudulent
distributor using the system will be geolocated and
additional evidence will be tagged and archived.

3. AUTHENTICATION
CHECKING THE AUTHENTICITY OF A PRODUCT HAS NEVER BEEN SO
SIMPLE.
TAKE A PICTURE OF THE TAG WITH OUR WEB-BASED APP OR:
WAIT A FEW SECONDS
AUTHENTICITY RECOGNITION IS AUTOMATIC “ORIGINAL” or
“FAKE”
FIND OUT ABOUT YOUR PRODUCT.
or

4. Hyperphotometry
- AI Anti-copy
- Reaction to UV light
- Reaction to IR anti-stokes
Unique and random chemically-
generated signature.
All these signatures are
photographed and sent to oursecure
Microsoft AZUR Cloud.
Unitary number per client, brand,
product, by batch, and or by SKU.
Security-cutting :
The certificate will tear with
any tampering.
The certificate will be
destroyed.
AI of authentication on a Cypheme security
seal

5. ● Know in real time where your
authentic products are scanned
● Know in real time where fake
products are scanned
1- GEO-LOCALIZATION
2- TRACING
Some of your products end up
where they shouldn't?
For example, sold on e-markets
outside of your official
distribution network?
We can provide you with batches
of numbered tags. Provide each
of your distributors with a different
batch. Whenever one of your
product is found outside of its
regular circuit, you will know who
it came from.
3- TRACK AND TRACE
We don’t provide logistics and ERP
consulting, but we are compatible
with third party supply chain T&T
suppliers
TRACEABILITY
CYPHEME PROVIDES PRECISE GEOLOCATION REPORTS.

6. AI DATA INSPECTION
for the identification and monitoring of counterfeiter networks.
The client data set is analyzed by artificial intelligence to map
counterfeiter networks.
Different strategies can be implemented in relation to the
customer.

7. Actions :
We activate the data through our product, AI
Inspector and identified the primary network of
counterfeiters.
Names, contact details, addresses, and functions are
forwarded to the police. We went straight to the
heart of the network.
One month after an additional investigation, the
police put the entire network under lockdown, i.e. 18
counterfeiters arrested!
Customer:
Pharma,
World Group
Industry:
pharmaceutical industry
Needs Expressed:
∙ Know the extent of their
counterfeiting.
∙ Identify the different
networks of counterfeiters.
∙ Stopping these networks.
Benefits Realized:
∙ Saved client $10M / year.
∙ 681 estimated saved lives.
∙ Saved the brand’s image.
∙ Secured their patents.
Case Study : Stop counterfeiters
Success :
Our technology has reduced the counterfeit of this drug from 42% to 5%.

8. Summary of the advantages of the Cypheme solution

9. Benefits of the Cypheme solution
Clients benefits CRM benefits Legal benefits Marketing benfits
Cypheme certificate
Certificate of authenticity can be checked
before and after the purchase. The
distributor, retailer, and customer is
reassured. There is proof that the item is
authentic.
The visible page displays a welcome
message and a photo, texts promoting the
brand. The customer associates
themselves with the brand’s image..
The consumers become a loyal follower of
the brand on their Facebook page or
official WeChat account.
A link allows them to access the online
store to buy additional products and learn
more about the brand, etc.
Mapping of all authenticated clients.
These authentications are often done at
the client's location.
This makes it possible to bring the
locations of customers and shops closer
together to verify their correct
implementation.
Possibility to retrieve the customer's
identifier.
Statistics of number of purchases by
customer.
Geo-tracking Module :
Cartography of counterfeiting visualized on a map.
Provides evidence of the real percentage of
counterfeiting on a reliable statistical sample.
Classifies the most affected geographical areas,
cities, regions, countries, continents.
AI inspection module:
Allows an analysis of photos by AI to identify a
lambda user with a fake of a counterfeiter trying to
understand the technology.
Once spotted, the counterfeiter is trapped and
identified, traced to identify the entire network,
designer, printer, manufacturer, distribution
network. Data that will allow seizures and arrests
of the core network after a short police
investigation.
Customs, police, and inspectors can individually
verify the authenticity of the product and can react
instantly to fraud.
They do not need any training and only need to
use their smartphone.
They no longer need to call a brand expert or send
product photos for expertise.
Mystery shopper campaigns can easily be
organized to take pictures of certificates in shops.
Demonstrate the procession of a real or fake
product
Detection of occasional grey market.
Possibility of making a one-time survey by noting
down certain numbers that are sent to a
wholesaler or a shop to see in which geographical
area they are found.
Reassuring a customer during the
purchase
Enhance the brand's image
Capture followers on social networks
for free
Builds loyalty
Encouraging the customer to buy a
complementary item online

10. Additional benefits if certificates
are associated with each product.
Clients advantages CRM advantages Legal advantages Marketing advantages
Cypheme
certificate
Same as solution with
unique customer message
+
Certificate of Provenance or
Origin
Information directly related to
the product purchased
Same as solution without
database association
+
Localization with
identification of the
products and knowledge of
the manufacturing steps of
each product.
Statistics by customer of
the different models of
articles purchased
Same as solution without
database association
+
But with possible statistics
and mapping on a product-
by-product basis
Same as solution without
database association
+
Possibility to put links to a
targeted page of the online
shop according to the product
purchased
+
Customer purchase statistics
with knowledge over the years
of his purchases

11. Synoptic
Your customers:
Authentication and
access to a specific
product page with
links to go to your
website or your
onlin shop.
Fitting stickers with the
Cypheme security seal on
your products.
Focused field
actions and legal
actions.
Synoptic
Cartographic visualization,
statistics and analysis of
counterfeiting.
Creation of a database with date,
time, GPS location, "genuine
product" or "counterfeit
product", serial number and, if
desired, user ID.
Sending of products

12. How to use the application

13. Why we recommend an application on social
networks.
The type of application Download or direct access Level of security
An Android or IOS application Download
In fact, there are few
customers who will download
an application to authenticate
their product.
In China, none, the passage
through Wechat is mandatory.
Very good
The application is protected by
the Play Store or Apple Store.
An application on a website,
Web application
Direct access
Easy to use but access to the
webpage via a QR codes can
be dangerous
Risky
The website needs to be
verified or there could be a
fake website in parallel that will
always say "genuine product".
The removal of this site
requires legal action that can
take several years.
An application on social
networks
Direct access
Easy to use
Very good
The application is protected by
Facebook and Wechat.

14. Use through your Facebook page
Your Facebook
page on which we
add a button.
Customizable
operating
instructions with
video or
explanatory image
Take a picture of
our certificate.
Authentication
result
Your client can go
directly to your
public Facebook
page.
(You don't need to
have a Facebook
account.)
Or
Scan an official
Facebook QR
code to see if it
automatically
renders to official
page
Direct display of
the application
without the need
for downloading
www.soma.c
om
Use the application
Use the application
Soma Facebook page
http://www.soma.com/
Actual code

15. Use through Wechat
Customizable
operating
instructions with
video or
explanatory image
Take a picture of
our certificate.
Authentication
result
Your customer
can directly open
the mini program
under Wechat
Or
Scan an official
WeChat QR code
with Wechat's
scanner to see if it
automatically
renders to the
official account
Direct display of
the application
without the need
for downloading
Actual code

16. Contact Us
HEADQUARTERS
27 rue Bargue
75015 Paris - FRANCE
Anthony
Belasco
R&D
STATION F - 5 Parvis Alan Turing
75013 Paris - FRANCE
tony@cypheme.com
+1 252 422 1933
Contact us