_2 Marketplace - Features and Benefits
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This document discusses different types of marketplaces including B2B, B2C, and C2C models. It describes marketplace operators as either pure players or hybrid approaches, and how they can take vertical or full-line approaches. The document also summarizes benefits for both buyers and sellers, including trust and security, product and price ranges, and sales increases for marketplace participation.
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_2 Marketplace - Features and Benefits
- 1. Marketplace #2 Features and Benefits
- 2. Types of Marketplace B2B Business Model B2C C2C Exchange of Physical products Intangible property Services Status of Operator Pure Player Hybrid Approaches Generalist Vertical Full-line
- 3. Details of B2C – B2B Marketplace B2B Business Model B2C C2C Exchange of Physical products Intangible property Services Status of Operator Pure Player Hybrid Approaches Generalist Vertical Full-line
- 6. Operators: Hybrid Expanding Product Choice Cost Pooling & Increasing Profits Cross Channel Marketing
- 8. Control the Quality of Sellers • Pre-selection of potential associate sellers • A posteriori filtering process
- 9. Fraud and Counterfeiting on Marketplace
- 10. Benefits for Buyers • Inspire confidence and provide security • Offer a broad range of products and prices • Create the optimal buying experience
- 11. Benefits for Buyers Trust and Security Range Of Products Range Of Prices Buying Experiences
- 12. Benefits for Sellers • greater market reach • increased sales and stock flow • technical and management tools
- 13. Benefits for Sellers Tech & Manag. Tools Increase Sales Greater Market Reach
- 14. Marketplace #2 Features and Benefits
Editor's Notes
- An electronic Marketplace is a virtual, online space on which buyers and sellers meet to carry out transactions involving goods and/or services. Not all Marketplaces provide the same level of service, nor the same rules for sales – indeed, these very two elements are the key differentiators. - Marketplace such as eBay gives a good deal of “freedom” to sellers who do not have constraints - Amazon, Fnac.com or Play.com impose quite strict constraints on those who seek to sell on their Marketplaces: their catalogue, their payment solution and a certain number of requirements regarding delivery dates and after-sales service.
- Generalist or full-line – goods with many categories Vertical – specific sector or activity
- Hybrid and Pure Player Marketplaces - In the world of Marketplaces, there are broadly speaking, 3 types of operator Hybrid operators - these operators also sell products or services on their own Marketplace. They manage the Marketplace whilst at the same time, having their own sales activity Ex: Fnac, Hepsiburada Pure player operators - are operators who from the outset, position themselves as purely intermediaries between sellers and buyers. Pure players do not have a sales activity that could be in competition with sellers on their Marketplace Ex. Alibaba, Etsy Buyer or seller consortiums – mostly B2B environments
- Sales Comission Professional Subscription Advertising How do marketplaces control the quality of sellers? Pre-Selection of Potential Associate Sellers
- An electronic Marketplace is a virtual, online space on which buyers and sellers meet to carry out transactions involving goods and/or services. Not all Marketplaces provide the same level of service, nor the same rules for sales – indeed, these very two elements are the key differentiators. - Marketplace such as eBay gives a good deal of “freedom” to sellers who do not have constraints - Amazon, Fnac.com or Play.com impose quite strict constraints on those who seek to sell on their Marketplaces: their catalogue, their payment solution and a certain number of requirements regarding delivery dates and after-sales service.