1. Factors Moving on Advertising Campaign Arrangement
1) Product
2) Firm
3) Marketplace
4) Competition
5) Expense
6) Distribution channels
7) Purpose of the advertising
8) Demand
9) Advertising media
10) The advertising schedule
11) Assistance of middleman
12) The role of salesman
13) Direct action stimuli
14) Budget
15) Correlation of all phases of the program
16) Organization
17) Administration regulations.