Fact Sheet
                            3Q10

Corporate Profile
CPFL is a publicly listed holding company for subsidiaries                       are considered benchmarks of management, quality and
operating in the electricity distribution, generation and                        operational efficiency.
commercialization sectors and related value-added services. It                   After the (IPO) in September 2004, CPFL Energia became the
is Brazil’s largest privately owned electricity sector group. With               first Brazilian private sector company to simultaneously trade
almost 100 years of history behind it and a strategy oriented                    on the São Paulo Stock Exchange (Bovespa Novo Mercado)
towards satisfying society’s expectations in Brazil, the Group is                and on the NYSE as level III ADR, both requiring the highest
based on solid ethical foundations that reflect its commitment                    levels of Corporate Governance practices.
to excellence and to corporate sustainability. Its companies


Corporate Structure

                                                                                                          2
                                                                                                                          Free Float
                   25,7%1                    31,0%                                 12,6%                                    30,7%




                                                100%                                             100%
        100%
                                                                100%                                           100%
        100%                                                                                                    65%
                                                              99,95%
                                                                                                              25,01%
        100%                                                    100%
                                                                                                              48,72%
                                                                100%
        100%                                                                                                   100%
                                                                100%                                           100%
                                                                                                                       Parques Eólicos3
        100%                                                    100%                                            51%
                                                                                                                       EPASA
                                                                                                                51%
        100%                                                    100%                                                    Chapecoense Geração S.A.
                                                                                                                       100%
                                                100%
        100%                                                                                     100%
                                                100%
                                                                                                              59,93%
        100%                                                                                                           Paulista Lajeado
                                                100%                                                                         5,91% Investco


1Includes 0.1% of Camargo Corrêa S.A.’ stake
2Controlling shareholders
3Emcompasses 8 companies: Santa Clara I, II, III, IV, V, VI, Eurus VI and Campos dos Ventos II

Note: as of September 30, 2010
Fact Sheet 9M09 | CPFL Energia
Service Territory
Commercialization
and Services
Nationwide Coverage




                                                                                                                                                                    8     9
                                                                                                                                                                          10




                                                                                                                         1
Generation
Location of Generating Plants

                                                                                                                        2


 41 Hydroelectric Power Plants (Ceran Complex)                                                                                                                       Distribution
 1 Luís Eduardo Magalhães HPP                                                                                                                                        Service Territory
 2 Serra da Mesa HPP
                                                                                                                                  7           7
  3 Foz do Chapecó HPP
 4 Campos Novos HPP                                                                                                      7 9
 5 Barra Grande HPP
 6 Monte Claro HPP                                                                                                           11
                              Ceran
   Castro Alves HPP           Complex
   14 de julho HPP
                                                                                                        3 4
 7 33 Small Power Plants (SPPs)                                                                          7   5
      26 SP, 3 MG and 4 RS                                                                                 6
 8 Wind Farms
 8 Santa Clara I, II, III, IV, V, VI, Eurus VI and Campos dos Ventos II

 5 Sugar Cane Biomass-fired Thermoelectric Power Plants
 9 Biomass TPPs
      4 SP and 1 RN

 3 Oil-fired Thermoelectric Power Plants
 10 Termoparaíba HPP
                                 Epasa
    Termonordeste HPP
 11 Carioba HPP




Dividends                                                                 Dividends and Dividend Yield

On September 30, 2010, the payment of                                       Declared Dividends1                   Dividend Yield2                       CPFL Price (R$/ON) -
dividends for the 1H10 was made, totaling R$                               (R$ million)                           (last 12 months)                      Average
774 million, equivalent to R$ 1,61 per share.
This value represents 95% CPFL's net profit,                                                   9.1%      8.7%     9.6%        10.9%    9.7%                                     7.9%      8.6%
                                                                                     6.5%                                                         7.6%     7.3%    7.6%
higher than the current dividend policy that
                                                                            3.7%                                              842
establishes to pay the least 50% of net income                                                                    722                 719                                      655
                                                                                                                                                                                         774
                                                                                                        612                                       602      606     572
adjusted half-yearly.                                                                          498
                                                                                     401
                                                                             140


                                                                           2H04      1H05     2H05     1H06      2H06        1H07     2H07    1H08        2H08     1H09        2H09      1H10
                                                                                                                                      35.99       36.11                                  36.41
                                                                                                                             31.74                         33.38   31.55 33.02
                                                                                                       30.05     28.25
                                                                                             23.33
                                                                                    18.85
                                                                          16.58




                                                                          Since the IPO (SEP/04), CPFL Energia’s dividend yield has already reached 86.8%3.
                                                                          1Payment in the next half year | 2Considering last two half-year’s dividends yield | 3IPO price per

                                                                          share: R$17.22
Fact Sheet 3Q10 | CPFL Energia
Market

    Commercialization/Generation                   Captive Market
    (Outside the Group)                            (Distribution)


           Total Energy Sales - GWh                                                        Sales by Consumer Class – 3Q10
                           2.2%
                12,766                  13,050
                                                                                                                        24% Residential
                3,412                   3,271
                                                                                                                        14% Commercial
                                                                                                                        26% TUSD1
                9,354                   9,779
                                                                                                                        22% Industrial
                                                                                                                        14% Other
                3Q09                    3Q10

Note: excluding inter-group company sales (consolidation accounting criteria), CCEE and generation sales (except to the Free Market).
1Total   monthly TUSD (pro forma)




Financial Performance

    Reported


   Net Revenue (R$ million)                                                  EBITDA (R$ million)                  Net Income (R$ million)

                          2.4%
                                 2,758                                                21.9% 817                                        388
                 2,694                                                                                                         33.8%
                                                                                670
                                                                                                                         290




                3Q09             3Q10                                          3Q09        3Q10                         3Q09           3Q10




Adjusted Net Debt (R$ billion)                                                                               Debt Breakdown 3Q10

    Adjusted Net Debt1                             Adjusted Net Debt/EBITDA2
                                                                                                                                1% US$
                                                                                                         5% IGP                 (Natural Hedge)

                                            6.42       7.21
         5.65      6.37          6.12
                                                                        1.87:
                                                                    excluding Foz
                                                                     do Chapecó
                                                                     HPP, EPASA
                                                                      and Baldin
                   2.30                                              TPPs’debts.
                                                       2.28
         2.01                2.10           2.13
                                                                                                                  32% TJLP              62 % CDI
       2008       2009       1Q10          2Q10        3Q10

1Excludes Judicial Deposits of R$ 474 million; includes hedging operations
2LTM EBITDA
Corporate Governance                                                                            Sustainability and 9M09 | CPFL Energia
                                                                                                                Fact Sheet


Recognized as one of the companies with the most advanced corporate governance
                                                                                                Corporate Responsibility
practices in Latin America, CPFL Energia is constantly improving its governance                 CPFL Energia takes the concepts of responsibility and sustainability into account in all
systems, based on the principles of transparency, equity, accountability and corporate          its management processes, proactively managing the impact of its actions to ensure
responsibility. Distinguishing features include:                                                they are in harmony with the legitimate aspirations of the community.
• Corporate governance guidelines applicable to CPFL Energia and its controlled companies.
• Code of Ethics and Corporate Conduct;                                                         To this end, the company has developed guidelines on three strategic fronts:
• Corporate Risk Management Policy and Standard Assessment of Internal Controlling;
• Superior Dividend and Securities Trading Policies;                                            Transfer of knowledge and technology
• Annual Report in consensus with Global Reporting Initiative (GRI);                            Contributing to the Sustainability of Projects, Institutions and Communities;
• Board of Directors with seven members, one being independent;
• Fiscal Council with assignments of the Audit Committee in compliance with the rules of        Networking
  SOX;                                                                                          Interacting with groups from multiple sectors (Authorities,Companies, NGOs,
• Three Board Advisory Committees to the Board of Directors (Personnel                          Universities and Research Institutes);
• Management, Related Parties and Management Procedures);
• Annual Self-Evaluation of the members of Board of Directors and Fiscal Council;
                                                                                                Socially proactive
• Board of Directors members certified by IBGC – Corporate Governance Brazilian Institute;
                                                                                                Encouraging dialog and communication for sustainability.
• Succession plans for members of the Executive Board and all CPFL Group key executives;
• Internal controls certified by management (CEO and CFO) and by external auditors;
• Whistle-blowing channel for receiving complaints and/or allegations concerning financial      Access the portal and see details of all the programs:
  information or breaches of the Code of Ethics;                                                www.cpfl.com.br/sustentabilidade
• Listing on the market segments with the highest level of governance ( Novo Mercado -
  BMF&Bovespa and with ADR Level III-NYSE);
• 30.7% free float;
• Manual for participation in general shareholders’meetings;
• Corporate Governance Portal.




  Rating AA+



Shares’ Information1                                                                                Share price performance – 3Q10
09/30/2010                                                                                             (adjusted per dividends)
                                                    CPFE3 (R$)         CPL (US$)
Share Price                                             38.70              70.39                                   13.9%
Maximum 52 weeks                                        44.00              76.70
                                                                                                                                       5.9%
Minimum 52 weeks                                        30.40              52.28                                                                          1.9%
                                                                                             Bovespa                IBOV                IEE              CPFE3
Market Cap – R$ billion                                   18.6
Market Cap – US$ billion                                  11.0
                                                                                                                                      20.1%
Shares Outstanding2                                481,137,130
                                                                                                                   10.4%
Exchange rate3                                          1.6942                                                                                           9.0%

1Not adjusted per dividend
2As of September 30, 2010                                                                       Nyse                DJIA              DJBr20              CPL
3Dollar Ptax




Investor relations
CPFL Energia – Rodovia Campinas-Mogi Mirim, km 2,5 | ZIP CODE 13088-900 | Campinas | SP
Phone.: 55 3756-6083 | Fax.: 55 19 3756-6089 | www.cpfl.com.br/ir | ri@cpfl.com.br

Fact sheet ingles_3_q10

  • 1.
    Fact Sheet 3Q10 Corporate Profile CPFL is a publicly listed holding company for subsidiaries are considered benchmarks of management, quality and operating in the electricity distribution, generation and operational efficiency. commercialization sectors and related value-added services. It After the (IPO) in September 2004, CPFL Energia became the is Brazil’s largest privately owned electricity sector group. With first Brazilian private sector company to simultaneously trade almost 100 years of history behind it and a strategy oriented on the São Paulo Stock Exchange (Bovespa Novo Mercado) towards satisfying society’s expectations in Brazil, the Group is and on the NYSE as level III ADR, both requiring the highest based on solid ethical foundations that reflect its commitment levels of Corporate Governance practices. to excellence and to corporate sustainability. Its companies Corporate Structure 2 Free Float 25,7%1 31,0% 12,6% 30,7% 100% 100% 100% 100% 100% 100% 65% 99,95% 25,01% 100% 100% 48,72% 100% 100% 100% 100% 100% Parques Eólicos3 100% 100% 51% EPASA 51% 100% 100% Chapecoense Geração S.A. 100% 100% 100% 100% 100% 59,93% 100% Paulista Lajeado 100% 5,91% Investco 1Includes 0.1% of Camargo Corrêa S.A.’ stake 2Controlling shareholders 3Emcompasses 8 companies: Santa Clara I, II, III, IV, V, VI, Eurus VI and Campos dos Ventos II Note: as of September 30, 2010
  • 2.
    Fact Sheet 9M09| CPFL Energia Service Territory Commercialization and Services Nationwide Coverage 8 9 10 1 Generation Location of Generating Plants 2 41 Hydroelectric Power Plants (Ceran Complex) Distribution 1 Luís Eduardo Magalhães HPP Service Territory 2 Serra da Mesa HPP 7 7 3 Foz do Chapecó HPP 4 Campos Novos HPP 7 9 5 Barra Grande HPP 6 Monte Claro HPP 11 Ceran Castro Alves HPP Complex 14 de julho HPP 3 4 7 33 Small Power Plants (SPPs) 7 5 26 SP, 3 MG and 4 RS 6 8 Wind Farms 8 Santa Clara I, II, III, IV, V, VI, Eurus VI and Campos dos Ventos II 5 Sugar Cane Biomass-fired Thermoelectric Power Plants 9 Biomass TPPs 4 SP and 1 RN 3 Oil-fired Thermoelectric Power Plants 10 Termoparaíba HPP Epasa Termonordeste HPP 11 Carioba HPP Dividends Dividends and Dividend Yield On September 30, 2010, the payment of Declared Dividends1 Dividend Yield2 CPFL Price (R$/ON) - dividends for the 1H10 was made, totaling R$ (R$ million) (last 12 months) Average 774 million, equivalent to R$ 1,61 per share. This value represents 95% CPFL's net profit, 9.1% 8.7% 9.6% 10.9% 9.7% 7.9% 8.6% 6.5% 7.6% 7.3% 7.6% higher than the current dividend policy that 3.7% 842 establishes to pay the least 50% of net income 722 719 655 774 612 602 606 572 adjusted half-yearly. 498 401 140 2H04 1H05 2H05 1H06 2H06 1H07 2H07 1H08 2H08 1H09 2H09 1H10 35.99 36.11 36.41 31.74 33.38 31.55 33.02 30.05 28.25 23.33 18.85 16.58 Since the IPO (SEP/04), CPFL Energia’s dividend yield has already reached 86.8%3. 1Payment in the next half year | 2Considering last two half-year’s dividends yield | 3IPO price per share: R$17.22
  • 3.
    Fact Sheet 3Q10| CPFL Energia Market Commercialization/Generation Captive Market (Outside the Group) (Distribution) Total Energy Sales - GWh Sales by Consumer Class – 3Q10 2.2% 12,766 13,050 24% Residential 3,412 3,271 14% Commercial 26% TUSD1 9,354 9,779 22% Industrial 14% Other 3Q09 3Q10 Note: excluding inter-group company sales (consolidation accounting criteria), CCEE and generation sales (except to the Free Market). 1Total monthly TUSD (pro forma) Financial Performance Reported Net Revenue (R$ million) EBITDA (R$ million) Net Income (R$ million) 2.4% 2,758 21.9% 817 388 2,694 33.8% 670 290 3Q09 3Q10 3Q09 3Q10 3Q09 3Q10 Adjusted Net Debt (R$ billion) Debt Breakdown 3Q10 Adjusted Net Debt1 Adjusted Net Debt/EBITDA2 1% US$ 5% IGP (Natural Hedge) 6.42 7.21 5.65 6.37 6.12 1.87: excluding Foz do Chapecó HPP, EPASA and Baldin 2.30 TPPs’debts. 2.28 2.01 2.10 2.13 32% TJLP 62 % CDI 2008 2009 1Q10 2Q10 3Q10 1Excludes Judicial Deposits of R$ 474 million; includes hedging operations 2LTM EBITDA
  • 4.
    Corporate Governance Sustainability and 9M09 | CPFL Energia Fact Sheet Recognized as one of the companies with the most advanced corporate governance Corporate Responsibility practices in Latin America, CPFL Energia is constantly improving its governance CPFL Energia takes the concepts of responsibility and sustainability into account in all systems, based on the principles of transparency, equity, accountability and corporate its management processes, proactively managing the impact of its actions to ensure responsibility. Distinguishing features include: they are in harmony with the legitimate aspirations of the community. • Corporate governance guidelines applicable to CPFL Energia and its controlled companies. • Code of Ethics and Corporate Conduct; To this end, the company has developed guidelines on three strategic fronts: • Corporate Risk Management Policy and Standard Assessment of Internal Controlling; • Superior Dividend and Securities Trading Policies; Transfer of knowledge and technology • Annual Report in consensus with Global Reporting Initiative (GRI); Contributing to the Sustainability of Projects, Institutions and Communities; • Board of Directors with seven members, one being independent; • Fiscal Council with assignments of the Audit Committee in compliance with the rules of Networking SOX; Interacting with groups from multiple sectors (Authorities,Companies, NGOs, • Three Board Advisory Committees to the Board of Directors (Personnel Universities and Research Institutes); • Management, Related Parties and Management Procedures); • Annual Self-Evaluation of the members of Board of Directors and Fiscal Council; Socially proactive • Board of Directors members certified by IBGC – Corporate Governance Brazilian Institute; Encouraging dialog and communication for sustainability. • Succession plans for members of the Executive Board and all CPFL Group key executives; • Internal controls certified by management (CEO and CFO) and by external auditors; • Whistle-blowing channel for receiving complaints and/or allegations concerning financial Access the portal and see details of all the programs: information or breaches of the Code of Ethics; www.cpfl.com.br/sustentabilidade • Listing on the market segments with the highest level of governance ( Novo Mercado - BMF&Bovespa and with ADR Level III-NYSE); • 30.7% free float; • Manual for participation in general shareholders’meetings; • Corporate Governance Portal. Rating AA+ Shares’ Information1 Share price performance – 3Q10 09/30/2010 (adjusted per dividends) CPFE3 (R$) CPL (US$) Share Price 38.70 70.39 13.9% Maximum 52 weeks 44.00 76.70 5.9% Minimum 52 weeks 30.40 52.28 1.9% Bovespa IBOV IEE CPFE3 Market Cap – R$ billion 18.6 Market Cap – US$ billion 11.0 20.1% Shares Outstanding2 481,137,130 10.4% Exchange rate3 1.6942 9.0% 1Not adjusted per dividend 2As of September 30, 2010 Nyse DJIA DJBr20 CPL 3Dollar Ptax Investor relations CPFL Energia – Rodovia Campinas-Mogi Mirim, km 2,5 | ZIP CODE 13088-900 | Campinas | SP Phone.: 55 3756-6083 | Fax.: 55 19 3756-6089 | www.cpfl.com.br/ir | ri@cpfl.com.br