BrandonRouth.com grew organically by posting daily with rich media and keeping copy short. Zeemote Technology increased likes by incentivizing their audience through a contest. The Almond Board of California increased engagement by leveraging new Facebook video media. BrandonRouth.com increased reach and shares by posting the types of photos their audience wanted to see.

5. Who: BrandonRouth.com
What: Organic Growth from CY17 to Present
How: Posting at least 1x daily with rich media (photos, videos) and keeping copy short
Who: Zeemote Technology (Consumer Tech)
What: Increase # likes from 2 Likes/Post to 7 Likes/Post
How: Incentivizing audience through a contest (free stuff!)
Who: Almond Board of California (CPG)
What: Increase Engagement Rate from 2% to 7%
How: Leverage new media for Facebook (video)
Who: BrandonRouth.com
(Entertainment)
What: Increased Reach and Shares
from ~4K and 5, respectively
How: Posting content the audience
wants to see (photos)

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