The document outlines strategies for engaging fans on a Facebook business page, emphasizing the importance of building the page, posting quality content regularly, and using targeted ads to connect with customers. Key actions include highlighting important posts, sponsoring page content for broader reach, and reviewing page insights to monitor success. By effectively managing fan interactions and promoting engagement, businesses can strengthen relationships and grow their audience.

1. Engage your fans on your
Facebook Page

2. Business success INFLUENCE
on Facebook Promote the social activity on your Page to influence
the friends of fans
ENGAGE
• Build Post quality content and promote your posts
to engage your fans
• Connect
CONNECT
• Engage Connect with customers & new fans
using multiple well-targeted Ads
• Influence
BUILD
Everything starts with your
Facebook Page

3. Pages allow your business to engage and build
relationships with fans
Page posts Conversations
and feedback among friends
Fans Friends
of Fans

4. Engage your fans using your Facebook Page
1. Build out your Page
2. Post quality content regularly
3. Highlight your most important posts
4. Reach more fans by sponsoring your
page posts
5. Review your Page Insights

5. 1. Build your Facebook Page
Go to facebook.com/page
Complete your business information
Add a profile and cover photo
Invite fans to like your Page
Promote your Page URL in all marketing materials

6. 2. Post quality content regularly
Create a conversational calendar
Post at least 1-2 times per week
Encourage fan participation with questions, videos & photos
Feature your fans and recognize their interactions
Respond to customer feedback and messages in a timely manner

7. 3. Highlight most
important posts
Pin important posts to
top of Page
Star and Hide posts
Add milestones to tell
your company’s story

8. 4. Reach more fans by sponsoring your Page
posts
Your story on the right-
hand side
2
Anything you post
1
1 can become a story

9. Check Page Insights regularly

10. Key Takeaways:
Build out your Page
Post quality content regularly
Highlight your most important posts
Reach more fans by sponsoring your page posts
Review your Page Insights

11. Thank you