The Apprentice Academy - Principles of social media within a business - Learning Outcome 1

1. Unit RECP17: Principles of Social
Media Within a Business
“Aims, Tools and Plans”

2. Objectives
Describe a business and its type, vision, aims, objectives and goals
Identify the brand and values of a business and how these are
portrayed to the audience of a business
Describe the marketing tools available to a business
Explain the consequences of using Social Media on the budget of
different sizes and types of business
Explain the benefits and consequences of encouraging amplification
Explain the benefits and consequences of encouraging engagement
Explain the factors to consider when identifying a Social Media plan
for a business
Explain how Social Media could fit into the marketing plan of a
business

3. GUESS THAT TWEET
You will be given a number of Tweets
You must guess the company that Tweeted them
Think about-
Tone, Words, Voice
www.socrative.com

5. What is a brand?

6. Brand and Values
Research your company given to you by using the following
questions as guidance
What is the business type?
What is it’s vision and aims?
What are the brand and values?
How are these portrayed to the audience?

7. What is a Marketing Tool?
The techniques and materials used by those who are
involved in the promotion of good and services.
Most business that need to sell their goods or services
to the public will make extensive use of various
marketing tools, such as market
research and advertising to help further their success.

8. http://www.youtube.com/watch?v=XpaOjMXyJ
Gk
http://www.youtube.com/watch?v=HUzPwIP9B
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10. Vine
Task
In pairs discuss how you can save your
business time and money by using Social
Media and then produce a collection of
Vines explaining your answers

11. Amplification
• What is Amplification? Tweet a definition
• What do you think the benefits and
consequences of Amplification are?
Tweet a response

12. How do you think companies are engaging
their customers on Social Media?

13. Engaging

15. Complaints
In pairs draft responses to the following Tweets
Remember-
Professionalism
Engagement
140 Characters
Company’s voice

16. Complaints
I have been waiting for 2 weeks for my delivery, where is
my order this is beyond a joke!?
Your colleague ‘Dave’ was very rude to me on the phone.
I wish to make a formal complaint!
My system has been down for 3 hours. How am I suppose
to work with no system? This is ridiculous!

17. Social Media Plan
You have 5 minutes to think about what features
a business’ Social Media Plan would include.

18. Social Media Plan
Taking everything mentioned this morning into
account, create a social media plan for your
business.
Think about-
Your audience
Competition
Tone
Engagement

19. Objectives
Describe a business and its type, vision, aims, objectives and goals
Identify the brand and values of a business and how these are
portrayed to the audience of a business
Describe the marketing tools available to a business
Explain the consequences of using Social Media on the budget of
different sizes and types of business
Explain the benefits and consequences of encouraging amplification
Explain the benefits and consequences of encouraging engagement
Explain the factors to consider when identifying a Social Media plan
for a business
Explain how Social Media could fit into the marketing plan of a
business

20. Finally
Tweet a response to the final question
How do you feel social media can fit into a
business?