This newsletter provides an introduction to the EDEN social media marketing collaboration. It aims to regularly inform members about new developments and lessons learned. The collaboration aims to help members grow their skills and knowledge, increase visibility of EDEN destinations online, and build an EDEN online community. Members are encouraged to share the newsletter and register for a Google account to further participate. The newsletter also provides basic instructions on how to get started using Flickr for tourism marketing, and reports on current metrics and goals for the EDEN social media presence.

1. Newsletter 1. (17-09-2012)
Editor’s Word .
Dear colleague, marketer of the EDEN destination. Here is the first newsletter about EDEN social
media marketing. It’s purpose is to regularly inform you about what is new in EDEN collaboration in
social media. We will also share the lessons learned by members of our network. In each
newsletter we look closer to some issue of social media marketing or some web tool. This time
there is an introduction to Flickr.
Aims of our collaborative social media activities are threefold:
1. Everyone will learn through this journey. You will grow your knowledge and personal skills
on how to use social media tools in a better way for marketing your own tourism business
and destination.
2. Together as network we will rise the visiblity of EDEN in different digital channels. We will
do it in two ways: by publishing our own stories on social web, and by reaching out to our
target audience, influencers of various kinds like travel blogger, journalists, tour operators.
3. As result of this we grow the EDEN online community, consisting both local people and
potential travellers to EDEN destinations
We will do it together! This newsletter is done jointly with you as well. Please send your questions
to me aivar.ruukel@gmail.com
Aivar Ruukel (editor of EDEN SoMe Newsletter)
What is first thing I should do? Now!
Send this newsletter to at least three other people, your co-workers, colleagues and
tourism businesses at your local destination. Even better if you forward it to 10 people.
Knowledge is not power, the sharing of knowledge is power!
What is a second thing that I should do?
If you do not have yet, register for a Google account. With this account you will:
1. participate in planning of EDEN Monthly Themes at Google Docs
2. collaborate in Publishing Calendar
3. take part of online learning meeting with colleagues by using Google Hangouts
4. .... use other FREE Google servics (we will cover some of them in future newsletters)

2. How to: start using Flickr?
1. Create an account on http://www.flickr.com/signup/
2. Choose your name (personal, business, place, brand)
3. Personalize your profile
4. Create your Flickr URL
5. Search about your business and make your first connections
More about first 5 steps see: http://aivar.ruukel.ee/2012/04/how-to-start-using-flickr-for-
tourism-marketing-part-1/
6. It is time to upload your pictures. Also using photos of other people is fine, but allway ask
for permission first, and add authors name on the description of photo.
7. Add to photos: Title, Description, Tags. Geo-tag your photos as well.
8. Join EDEN Flickr Group at http://www.flickr.com/groups/edeneurope/ . Join also some
other relevant groups that you find on Flickr
9. Add some of photos to EDEN Flickr Group
10. Have 10 minutes every day to check Flickr, participate in conversations, make new friends
and learn!

3. EDEN SoMe in numbers
Table below gives you an idea of where we are in terms of some metrics, as well as what are we
aiming to achieve in coming 18 months. Together!
What do you think?
March 2012 Sept 2012 AIM: March 2014
Facebook Page Fans 1762 2006 10 000
Flickr Group Members 5 8 100
Flickr Group Pictures 61 108 4 000
Youtube Channel 51 62 200
Subscribers
Youtube Channel Views 41 000 61 844 1 000 000
Additional to EDEN Facebook Page https://www.facebook.com/EDEN.destinations
and Flickr Group http://www.flickr.com/groups/edeneurope/
and Youtube Channel http://www.youtube.com/TheEDENdestinations
there are other platforms and channels as part of EDEN Social Media Storytelling Mix, or as
visualized below the „Storytelling Flower“
Many stories about EDEN places are around us, many of them already published in different
places on Web, but many not. Some stories are shared by visitors to EDEN places, many are told
by local people living there. We will collect these stories, select such stories that fit into sustainable
tourism profile of EDEN and
publish them collaboratively on
our blog
http://edeneurope.eu/eden-blog/
as well as promote on different
web channels and platforms
Pictures are very important as
being worth a thousand words.
We use flickr.com for
crowdsourcing relevant pictures
from many people who have
visited our EDEN destinations.
Videos are becoming more and
more popular and important
media. We use Youtube for
crowdsourcing relevant user
generated videos and learn how
to create our own.
Last but not least we will share our published stories on different networks and social tools like
Twitter, Google+, Pinterest and others.
Next Time!
In next issue we will discuss how to use Facebook for tourism marketing. Have a question?
Please send it to editor of EDEN SoMe Newsletter aivar.ruukel@gmail.com