Facebook has over 400 million active users who spend over 55 minutes per day on the site. More than 100 million users access Facebook via mobile devices. About 70% of Facebook users are located outside the United States. The document discusses how businesses can use Facebook pages, groups, and advertising to connect with customers, build their brand awareness, educate and recruit, and collaborate with other businesses. It provides tips for businesses on setting up and managing a Facebook presence through pages, groups, and advertising.