The Facebook page audit summarizes several areas for improvement, including updating the cover photo to promote an upcoming event and adding a description with a link to the website. It also recommends completing the about section by including specific musical influences and descriptors of the artist's sound. Regular posting at least weekly is advised to engage fans. The engagement rate is currently good but other social media accounts should be linked to provide fans more ways to connect with the artist.

1. Facebook Audit
Page: *****
July 11, 2015
Notes/Suggestions
Page URL ***********************
Be careful with using the above link. This link is the link to the mobile
version of your Facebook page and will not show up correctly in
standard web browsers. When sharing your link, be sure to remove
the “m.” Also, consider getting a custom URL like *********
Elements of
Cover Photo
The page has a very nice cover photo. The picture is very engaging
as it is seductive. Consider editing the photo so that it mentions an
upcoming event such as a show or album release or where to buy
the new single. The cover photo also is missing a description (when
you click on it) that includes a link to your website.
Profile Photo
About Section The about section is almost complete. Be sure to include who you
influencers are (specifically). Update the description section to
include words to describe your artistic sound. Give descriptions that
make visitors want to know you and your music. Also, update your
accounts to include your other social media accounts so that your
fans have options on various ways to reach you.
Facebook
Apps
Email List
Your current engagement rate is 3% which is good. Average
Facebook engagement rate is 2%.
Website
The last post on the page is dated June 30, 2015. Prior to that post,
the last post was January 29. It is a Facebook best practice to
update your page at least ***********************************
Content
Personal
Profile
Facebook ads