The document discusses getting started with building Facebook applications using cloud platforms like Heroku and PHPFog. It provides steps to set up a basic application with the Facebook PHP SDK using either of these platforms. Both platforms provide quick starts that include example code from the Facebook SDK to make it easy to integrate Facebook login and retrieve profile data. The document recommends Heroku for those who want to work with multiple languages and PHPFog for PHP-only developers, noting that the Facebook SDK can also be used locally or with other PHP hosting platforms.