Facebook Ad Targeting Secrets: 7 Steps To Getting Your Offer In Front Of The Right Audience… No Matter Your Business

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Here's What We'll Cover: Think that your market isn’t on Facebook? Think again… with 1.6 billion users, you can target almost any market on Facebook as long as it’s within Terms of Service (we’ll talk about that too)… The “But No One Else Would” research process for ensuring you hit your target audience (without wasting money on people who aren’t interested)… How to use Facebook’s brand new Flex Targeting feature to zero in on the segments of your market that will actually BUY. The difference between interest targeting, behavior targeting, custom audiences, lookalike audiences and more (and WHEN to use each to maximize results)… Our "Lookalike + Broad Interest" trick for scaling any winning Facebook campaign to new audiences… How to find the ideal audience size “sweet spot” when creating cold traffic campaigns (don’t forget this number - it’s critical!)... Discover 100’s of Facebook targeting options you didn’t even know existed. For example, you can learn to target people who recently moved to Austin, Texas and are looking to buy an Audi vehicle (yes you can get that specific!)… ...and much, MUCH more!

The Perfect Content
Marketing Strategy
HowContentGeneratesLeadsandSalesatEveryStepofthe
Funnel

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ThisisNOTthe perfect content
marketing strategy…
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ThisISthe perfect content
marketing strategy…
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freelancer customers.
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#tcs2016 @RussHenneberry

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Here’sthe big misconception…
#tcs2016 @RussHenneberry

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ContentMarketing = Blogging
#tcs2016 @RussHenneberry

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In this training, you’lllearn…
#tcs2016 @RussHenneberry

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7 Characteristicsof
“Perfect”ContentMarketing
#tcs2016 @RussHenneberry

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Howto Execute
“Perfect”ContentMarketing
#tcs2016 @RussHenneberry

1) FullFunnel
Perfect ContentMarketing isFull Funnel

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Content marketers considerall
stagesof the funnel.

2) Intent-Based
Perfect ContentMarketing Satisfies Intent

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TIP: The low-hanging fruit is
often at the bottom of the
funnel.

3) AssetDriven
Perfect ContentMarketing Builds Assets

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The assetschangeasyoumove
throughthe funnel…

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…becauseintent changesasyour
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4) AscensionFocused
Perfect ContentMarketingAscendsThe Prospect

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Removefriction between
assets…

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… byincluding callsto action.

5) Segmented
Perfect ContentMarketing SegmentsProspects
andCustomers

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What dowe knowabout
people that visit…
#tcs2016 @RussHenneberry

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First, makearelevant ascension
offer in the content.
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Not like this…
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Likethis…
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Second, segmentandretarget
to ascend!
#tcs2016 @RussHenneberry

6) Cross-Channel
Perfect ContentMarketing LeveragesMultiple
Channels

7) AvatarBased
Perfect ContentMarketing Targets Personas

HowToExecute
Perfect ContentMarketing Requires Planning

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Here’showto get started…
#tcs2016 @RussHenneberry

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CreateaContent Campaignfor
onecore offer…
#tcs2016 @RussHenneberry

Facebook Ad Targeting Secrets: 7 Steps To Getting Your Offer In Front Of The Right Audience… No Matter Your Business

About less than 5% of Filipinos invest in the Philippine Stock Exchange. It can be daunting to learn how, when and if to trade at all. Team MCU members Isabel Mañalac, Alexis Canaria and Erika Ureta took on the challenge of helping more Filipinos get into trading and increase their financial literacy. But by being part of the 95%, themselves, the team first learned how traders think, and that the market moves with their sentiment. Using Twitter as one medium for reading the market, tweets and stock quotes from 2012 to 2020 were scraped and modeled together to analyze movement affecting factors.

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4. The Perfect Content Marketing Strategy HowContentGeneratesLeadsandSalesatEveryStepofthe Funnel

5. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. ThisisNOTthe perfect content marketing strategy… #tcs2016 @RussHenneberry

6. “Let’ssee what sticks!”

7. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. ThisISthe perfect content marketing strategy… #tcs2016 @RussHenneberry

9. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. Freshbookswantsmore freelancer customers. #tcs2016 @RussHenneberry

10. #tcs2016 @RussHenneberry

11. #tcs2016 @RussHenneberry

12. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. Yep…apricing pageis content. #tcs2016 @RussHenneberry

13. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. Here’sthe big misconception… #tcs2016 @RussHenneberry

14. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. ContentMarketing = Blogging #tcs2016 @RussHenneberry

15. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. In this training, you’lllearn… #tcs2016 @RussHenneberry

16. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. 7 Characteristicsof “Perfect”ContentMarketing #tcs2016 @RussHenneberry

17. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. Howto Execute “Perfect”ContentMarketing #tcs2016 @RussHenneberry

18. 1) FullFunnel Perfect ContentMarketing isFull Funnel

19. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. Content marketers considerall stagesof the funnel.

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22.

23.

24. 2) Intent-Based Perfect ContentMarketing Satisfies Intent

25.

26.

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28. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. TIP: The low-hanging fruit is often at the bottom of the funnel.

29. 3) AssetDriven Perfect ContentMarketing Builds Assets

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36. 4) AscensionFocused Perfect ContentMarketingAscendsThe Prospect

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39. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. Removefriction between assets…

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41.

42.

43. 5) Segmented Perfect ContentMarketing SegmentsProspects andCustomers

44. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. What dowe knowabout people that visit… #tcs2016 @RussHenneberry

45. #tcs2016 @RussHenneberry

46. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. First, makearelevant ascension offer in the content. #tcs2016 @RussHenneberry

47. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. Not like this… #tcs2016 @RussHenneberry

48. #tcs2016 @RussHenneberry

49. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. Likethis… #tcs2016 @RussHenneberry

50. #tcs2016 @RussHenneberry

51. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. Andthis… #tcs2016 @RussHenneberry

52. #tcs2016 @RussHenneberry

53. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. Second, segmentandretarget to ascend! #tcs2016 @RussHenneberry

54. #tcs2016 @RussHenneberry

55. #tcs2016 @RussHenneberry

56. 6) Cross-Channel Perfect ContentMarketing LeveragesMultiple Channels

57.

58. 7) AvatarBased Perfect ContentMarketing Targets Personas

59.

60. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. The avatar will help determine intent. #tcs2016 @RussHenneberry

61. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. The avatar will help determine ascensionoffer. #tcs2016 @RussHenneberry

62. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. The avatar will help determine channel. #tcs2016 @RussHenneberry

63. bit.ly/female-avatar bit.ly/male-avatar

64. HowToExecute Perfect ContentMarketing Requires Planning

65. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. Here’showto get started… #tcs2016 @RussHenneberry

66. Thisisasampleof bold text onafull color slide. Thisisgoodfor quotes, stats, dividers,etc. CreateaContent Campaignfor onecore offer… #tcs2016 @RussHenneberry

67.

68. bit.ly/content-campaign

Facebook Ad Targeting Secrets: 7 Steps To Getting Your Offer In Front Of The Right Audience… No Matter Your Business

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