Facebook has introduced new features for brand pages including: 1. Larger cover photos that are 851 x 315 pixels and can be used to showcase campaigns or the brand's personality. 2. An optional historical timeline to provide context about the brand's milestones. 3. Removed restrictions on the number of tabs and fan-gating so brands have more flexibility in customizing their pages. Tabs can now be adjusted to narrow or wide widths. 4. Posts on the wall can be moderated and pages can directly message others on Facebook.

1. Facebook’s New Brand Pages
New Features

2. 1. The New Hugeass Cover Photo
BEFORE

3. 1. The New Hugeass Cover Photo
NOW…

4. 1. The New Hugeass Cover Photo
Things for brand to think about:
• Do you want to change the cover photo
monthly, and to feature campaigns? Or will
you keep it static.
• Do you want this to say something about
your brand, campaigns, personality, staff?

5. 1. The New Hugeass Cover Photo
Things to note:
• Cover photo dimensions are 851 x 315 pixels.
• Profile picture needs to be high-quality image that scales from 180 x
180 pixels to 32 x 32 pixels thumbnail image.
• Cover photos cannot include:
– Price or purchase information, such as “40% off” or “Download it at
our website”.
– Contact information such as a website address, email, mailing
address, or information that should go in your Page’s “About” section.
– References to Facebook features or actions, such as “Like” or
“Share” or an arrow pointing from the cover photo to any of these
features.
– Calls to action, such as “Get it now” or “Tell your friends”.
• Covers must not be false, deceptive or misleading, and must not
infringe on third parties’ intellectual property.

6. 2: Back to the future…and through the entire course of
history!

7. 2: Back to the future…and through the entire course of
history!
Think about:
• Does the page warrant historical
milestones?
• How in-depth should this historical timeline
be?
• How can we do this creatively?

8. 3. Views and Apps
BEFORE

9. 3. Views and Apps
NOW…

10. 3. Views and Apps
Key concerns:
• No more fan-gating i.e. Pre/Post-Like page now redundant
• Can have any number of tabs but only 3 tab boxes appear
without expanding the box
Next Steps:
• Remove all current fan-gating mechanics and welcome tabs
• New tab images (formerly tab icons) need to be created for all
page apps (111 x 74 pixels).
• Page app width can now be adjusted to be “Narrow” (520px)
or “Wide” (810px) in the Developer App under “Edit App”. The
Developer app can be found at:
https://developers.facebook.com/apps

11. 4. Other Key Features

12. 4. Other Key Features

13. 4. Other Key Features
• Posts by others on the Wall can be moderated.

14. 4. Other Key Features
• Direct messages between pages and anyone