Updated Branding Project w/ Tweets

1. Fa102a, Research, Product Proposal and
TransMedia Explorations
FA102 Branding Assignment: Blaze Cartelli

2. “We’re trying to dig a hole under LA, and this is to
create the beginning of what will be a 3D network of
tunnels to alleviate congestion,”
http://blog.ted.com/what-will-the-future-look-like-elon-musk-speaks-at-
ted2017/
FA102 Branding Assignment: Blaze Cartelli

3. "A car would pull into a metal container that would then
transport it underground... [and] An electric skate would
then rocket the car through the tunnel... [and] Musk has
said the underground network would include as many as
30 layers of tunnels, which could accommodate cars
and a Hyperloop."
https://evannex.com/blogs/news/elon-musk-teases-teslasemi-
truck-and-new-boring-company-tunnel-project
FA102 Branding Assignment: Blaze Cartelli

4. “A pod-like vehicle traveling through a
vacuum tube would encounter very little
air resistance, hypothetically allowing it to
reach speeds of up to 800 mph without
requiring much energy.”
https://cmr.berkeley.edu/blog/2017/3/hyperloop/
FA102 Branding Assignment: Blaze Cartelli

5. “Our control systems are designed to ensure
that everything on the main line of the
Hyperloop is moving at an optimal speed and
calibrate pod entry to the Hyperloop to
prevent congestion and maximize efficiency.”
https://hyperloop-one.com/blog/why-integration-other-
transport-modes-centralhyperloop-ones-business
FA102 Branding Assignment: Blaze Cartelli

6. The Interstate Skyway
• Massive Skyway system of tubes suspended in the air.
• Hovers above the earths surface, eliminating traffic and delays.
• A high pressure tube that fires a capsule filled with passengers or
freight
FA102 Branding Assignment: Blaze Cartelli

7. Source for Brand Character
Words
Frank Sinatra
https://www.youtube.com/watch?v=HmQq6yLe2ww
FA102 Branding Assignment: Blaze Cartelli
https://www.azlyrics.com/lyrics/franksinatra/
comeflywithme.html

8. I used these words to come up with a name for my
product:
• Network
• Hyperloop
• Optimal
Naming Process:
FA102 Branding Assignment: Blaze Cartelli

9. Tone
• Rarified
• Pack
• Blue
Language
• Honeymoon
• Air
• Starry-eyed
Persona
• Exotic
• Lovely
• Perfect
Purpose
• Fly
• Glide
• Float
Brand Character Diagram
FA102 Branding Assignment: Blaze Cartelli
The HyperLine Network

10. • “Be the Tortoise, not the Hare”: Listen to what others are saying and
what’s trending before you make your move.
Research Slide #1:https://www.inc.com/abigail-tracy/gary-
vaynerchuk-on-twitter-success.html
FA102 Branding Assignment: Blaze Cartelli
• “Provide value first, it gives you a better chance”: Value must be given
to the customer before you offer your services.
• “Twitter is like a cocktail party”: Show up, go into the circle, and listen
before contributing someting of value.

11. Research Slide #2: https://www.brandwatch.com/blog/best-
twitter-campaigns-why-they-work/
FA102 Branding Assignment: Blaze Cartelli
• “By becoming part of the conversation around a relevant event, BMW
was able to stand out on social.”: Get involved in the conversations
people are having and contribute positively to them.
• “Many of these campaigns take an established truth and turn it on its
head.”: To stand out from the crowd, you must come up with original
content by repurposing everyday truths to put your brand in a positiv
light.
• “Twitter appeals to advertisers in part because of the huge reach tha
is possible if people start engaging with your campaign.”: User
engagement drives reach.

12. FA102 Branding Assignment: Blaze Cartelli
Research Slide #3: http://www.webseoanalytics.com/blog/12-
tips-for-developing-a-successful-twitter-campaign/
• “Promote Fresh Content”: Twitter is about what’s going on now, tweet
about fresh articles, tips, and news.
• “Answer Questions”: Monitor what people are asking on Twitter
regarding topics that you know and try to help them out.
• “Be Responsive”: Monitor what people are saying about you and
address both negative and positive comments. People appreciate
when you reply to them.

13. First Tweet:
FA102 Branding Assignment: Blaze Cartelli

14. Second Tweet:
FA102 Branding Assignment: Blaze Cartelli

15. FA102 Branding Assignment: Blaze Cartelli
Third Tweet: