Updated Interstate Skyway

1. Fa102a, Research, Product Proposal and
TransMedia Explorations
FA102 Branding Assignment: Blaze Cartelli

2. “We’re trying to dig a hole under LA, and this is to
create the beginning of what will be a 3D network of
tunnels to alleviate congestion,”
http://blog.ted.com/what-will-the-future-look-like-elon-musk-speaks-at-
ted2017/
FA102 Branding Assignment: Blaze Cartelli

3. "A car would pull into a metal container that would then
transport it underground... [and] An electric skate would
then rocket the car through the tunnel... [and] Musk has
said the underground network would include as many as
30 layers of tunnels, which could accommodate cars
and a Hyperloop."
https://evannex.com/blogs/news/elon-musk-teases-teslasemi-
truck-and-new-boring-company-tunnel-project
FA102 Branding Assignment: Blaze Cartelli

4. “A pod-like vehicle traveling through a
vacuum tube would encounter very little
air resistance, hypothetically allowing it to
reach speeds of up to 800 mph without
requiring much energy.”
https://cmr.berkeley.edu/blog/2017/3/hyperloop/
FA102 Branding Assignment: Blaze Cartelli

5. “Our control systems are designed to ensure
that everything on the main line of the
Hyperloop is moving at an optimal speed and
calibrate pod entry to the Hyperloop to
prevent congestion and maximize efficiency.”
https://hyperloop-one.com/blog/why-integration-other-
transport-modes-centralhyperloop-ones-business
FA102 Branding Assignment: Blaze Cartelli

6. The Interstate Skyway
• Massive Skyway system of tubes suspended in the air.
• Hovers above the earths surface, eliminating traffic and delays.
• A high pressure tube that fires a capsule filled with passengers or
freight
FA102 Branding Assignment: Blaze Cartelli

7. Source for Brand Character
Words
Frank Sinatra
https://www.youtube.com/watch?v=HmQq6yLe2ww
FA102 Branding Assignment: Blaze Cartelli
https://www.azlyrics.com/lyrics/franksinatra/
comeflywithme.html

8. I used these words to come up with a name for my
product:
• Network
• Hyperloop
• Optimal
Naming Process:
FA102 Branding Assignment: Blaze Cartelli

9. Tone
• Rarified
• Pack
• Blue
Language
• Honeymoon
• Air
• Starry-eyed
Persona
• Exotic
• Lovely
• Perfect
Purpose
• Fly
• Glide
• Float
Brand Character Diagram
FA102 Branding Assignment: Blaze Cartelli
The HyperLine Network