From WordPress
to Blockchain
The Future is
100% Open Source
WordCamp Europe June 22nd
Sebastiaan van der Lans @delans
#WordProof @WordProofio WordProof.io

25 years of Internet:
Perfect organization,
User-friendly packaged.
- With Google we find information,
- Facebook and LinkedIn for people,
- AirBnB & Booking for living,
- Uber for transport

State of the Internet Today
5 Challenges to Fix ASAP
1. Data - mis usage (by purpose) and leaks (not by purpose)
2. Spread of wealth - monopolies
3. Censorship - demonetization (we don’t mind, or we don’t know, as long as
we can participate ourselves)
4. Inclusivity - 1.8 billion people are unbanked (we don’t mind, or we don’t
know, as long as we can participate ourselves).
5. Fake news - and e.g. clickbaiting (optimization for click / attention)

How to Take Back Control?
Could Open Source help?
- Step 0: State of the World
- Step 1: Democratize Publishing - WordPress, Open Source Market Leader
- Step 2: Democratize Finance - Bitcoin, Open Source Blockchain Technology
- Step 3: Democratize Business (a.k.a. Everything Else) - Era of the DAC
The Conclusion (spoiler alert):
- We, the WordPress Community, have an
amazing Competitive Advantage in the soon to be
100% Open Source World.

Democratize
Publishing
Chapter 1: WordPress,
Open Source Market Leader
Chapter 2: Democratize Finance
Chapter 3: Democratize Business

YouTube Demonetization
March 2017, YouTube: “Put in place changes that
would give brands more control over where their ads
appear.”
DRAFT
Censorship
Centralization (single point of failure)
Costs / Universal / Innovation / Vendor Lock-ins
Source

I have to TRUST …
- … YouTube, in not deleting my bread and
butter (for thousands of people it is, and
on Patreon the same happens).
- … Facebook, in not deleting my social
accounts (what would happen if Mark
Zuckerberg was from Iraq, where there’s
still a death penalty on being gay?)
- … Google, in not reading and selling my
email. But off course I trust Google,
because ... In their code of conduct since 2000 …

I have to TRUST …
- … YouTube, in not deleting my bread and
butter (for thousands of people it is, and
on Patreon the same happens).
- … Facebook, in not deleting my social
accounts (what would happen if Mark
Zuckerberg was from Iraq, where there’s
still a death penalty on being gay?)
- … Google, in not reading and selling my
email. But off course I trust Google,
because ... In their code of conduct since 2000.

WordPress is a Text Book
Example of …
Community > Corporate

WordPress Mass Adoption

The First Open Source CMS
with WYSIWYG.
WordPress Mass Adoption:
UX first, Costs second.

Value
Extractors
Value
Creators
WordPress
Code
Commits / ReleasesWordPress
Stakeholders &
Benefits
WordPress devs.:
- Credibility
- Recruitment
- Job security
- Sales (Indirect)
- Automattic vs.
Ecosystem 1$ : 20$
- Community >
Corporate
- Decentralization
WordPress Site Owner
- Access to best
tech, free
- User friendly
- Fast innovation
- Universal
- Ownership of
data
Credibility / Love

Value
Extractors
Value
Creators
WordPress
Code
Commits / ReleasesWordPress
Stakeholders &
Benefits
WordPress devs.:
- Credibility
- Recruitment
- Job security
- Sales (Indirect)
- Automattic vs.
Ecosystem 1$ : 20$
- Community >
Corporate
- Decentralization
WordPress Site Owner
- Access to best
tech, free
- User friendly
- Fast innovation
- Universal
- Ownership of
data
Credibility / Love
Investment:
€ 60.000
Downloads:
1.115.000+
Active users:
100.000+

Centralization versus Decentralization

Centralization versus Decentralization
Corporate Structure Community
Closed Source Open Source
Centralization Decentralization
“Don’t Be Evil” ...
Monopoly Democracy
For Shareholders Interest All Interests Aligned
One can censor Hard to censor
Single point of failure Distributed, so hard to attack as a whole

To democratize: ~
“Power to the people.”
“I want this, and, I can do it.”
Community > Corporate

The WordPress Ecosystem
Matt Mullenweg
Januari 2018
“For every $1 Automattic
makes, the WordPress
ecosystem makes $20-21”
Source

The WordPress Ecosystem
Matt Mullenweg
Januari 2018
“For every $1 Facebook
makes, Facebook
makes $.99”
Source

Open Source Code +
Community = Market Leader
Community vs. Corporates

Democratize
Finance
Chapter 2: Bitcoin & ICO’s,
Open Source Blockchains
DRAFT
Chapter 1: Democratize Publishing
Chapter 3: Democratize Business

1999
Source

The problems with
Finance
Inclusivity - 1.8B unbanked
The possibility to invest - accreditation, housing
Distribution of Wealth - Spotify
Hyperinflation - e.g. Venezuela

Source

Venezuela Hyperinflation.
3.5%. Per DAY!
€ 1000 Today,
€ 779 after 7 days,
€ 343 after 30 days,
€ 0,01 at the end of the year.

How can Open Source
Code & Community fix
Hyperinflation?
Separation of state and money …
DRAFT

How do
Bitcoin
and
Block-
chain
Work?
Source

Value
Extractors
Value
Creators
Open Source
Bitcoin
Code
TokenDecentralized
Autonomous
Community
Bitcoin Miners:
- Secure the
network
- In exchange of
fees
- In exchange of
block rewards
Bitcoin Users:
- Secure
Peer-to-peer
value exchange
- No middleman
(bank / gov.)
- Low fees
- Inclusive (!)
- Anonymous(ish)
Bitcoin Protocol:
- All business logic
- < 21.000.000 cap
- 1 block per 10 mins
- Forkable
- Power consumption
- Volatility
- 10 mins. confirmation

The Blockchain Era
- Basically the internet is fundamentally
insecure by design.
- Off course we have SSL, but if we want
to transfer or store value, we HAVE to
trust banks, PayPal and so on.
- With Blockchain technology we can
transfer and store value without middle
man.
- It handles logic too, programmable
value!
- Fixed amount of < 21.000.000
- Price set by Supply and Demand
- Everybody can join
- Transfer and store of value
DRAFT

Example
Smart Contract
Crowdfunding
ICO

Project
Idea
Retail
Investor
Crowdfunding
/ ICO Smart
Contract
Payment, e.g. Ethereum, EOS, BTCThe ICO
Smart Contract
Project specific
dUBER Token
Smart Contract logic:
- 1.000.000 dUBER
- 200.000 to team
- 800.000 to
distribute in ICO
- If > 800 ETH on
June 31st,
distribute 800.000
dUBER pro rato.
0xde0B295669a…

First time in history able to
exchange value,
peer-to-peer.
Without any middlemen.
Programmable.
DRAFT

Code + Community =
Democratized Finance
Community vs. Corporates
Bitcoin as a fast growing bank
ICO’s for Crowd Funding
Low fees, Inclusive.
DRAFT

Democratize
Business (a.k.a. Everything Else)
Chapter 3: Era of the
Decentralized Autonomous
Community / Organization
DRAFT
Chapter 1: Democratize Publishing
Chapter 2: Democratize Finance

The Problem with
Facebook, and Uber ...

Central
Server Value
Extractors
Profit
Value
Creators
Uber
Facebook
AirBnB
Google
Amazon
Github
Reddit
Centralized
Technology
Platforms
Source: Brendan Blumer, CEO Block.One, 2017

Beneficiaries Users
Misaligned Interest
Centralized
Technology
Platforms
Source: Brendan Blumer, CEO Block.One, 2017

Beneficiaries Users
Profit
Misaligned Interest
-
Profits given only reason for service
-
No User Vested Interest
Centralized
Technology
Platforms
Source: Brendan Blumer, CEO Block.One, 2017

Value
Extractors
Value
Creators
Open Source
Code
Token
Transparent
-
Auditable
-
Trustworthy
-
Inclusive
Decentralized
Autonomous
Community
Source: Brendan Blumer, CEO Block.One, 2017

Users and
Beneficiaries
Complete Alignment of Interests
-
Leverage Larger Pool of Innovation
-
Unprecedented Vested Interest
Decentralized
Autonomous
Community
Source: Brendan Blumer, CEO Block.One, 2017

DRAFT

Content
Curators
Content
Creators
SteemIt
DAC
Token
Transparent
-
Auditable
-
Trustworthy
-
Inclusive
SteemIt
DAC
Source: Brendan Blumer, CEO Block.One, 2017
Advertisers
Blockchain inflation:
- 75% for Creators
- 25% for Curators
Buy from

“In 5 years from now, if you
don’t timestamp your
content on-chain ...”
“What are you hiding?”
#Revisionism
Source: “Decentralized Funding and the New Corporate Structure” (2017, YouTube)

Timestamp your WordPress content
on the Blockchain.
Open Source, Free,
No Middlemen.
Use case: WordProof.io

“How does timestamping
impact my position on
Google?”
#Revisionism
If a search engine COULD ...

“The #1 SEO Strategy?
BE the Best Result!”
Joost de Valk, founder Yoast.com
If a search engine COULD ...

2012: "Does being
responsive / mobile friendly
affect Google Ranking?"
#accessibility #BeTheBestResult
If a search engine COULD …

#security #BeTheBestResult
If a search engine COULD ...
2017: “Does implementing
HTTPS affect Google
Ranking?”

2019 “Would timestamping
impact my position on
Google?”
#Revisionism #BeTheBestResult
If a search engine COULD ...

“Proving your integrity
should be a human right!”
Sebastiaan van der Lans,
founder WordProof.io

“Timestamping might be a
web standard, very soon!”
#Revisionism #BeTheBestResult

Did you WordProof your
content, yet?
https://wordproof.io/start
- Free (premium propositions available for corp. & publishers)
- Open Source
- No Middlemen
- Instant (0,5 sec confirmation)

350,000,000 TLOS tokens
1.5% Inflation for a Innovation Fund
Worker Proposal System
5,250,000 TLOS tokens
Yearly
approximately $525,000
437,500 TLOS tokens
Monthly
approximately $43,500
WPS #3: Buy Robot
250,000 Telos / cycle
1 cycles
WPS #2: Buy FB Ads
10,000 Telos / cycle
12 cycles
WPS #1: WordProof
75,000 Telos / cycle
4 cycles
Yes: 0 Telos
No: 0 Telos
0 voters, 20 days left
Yes: 6,312,0117 Telos
No: 315,122 Telos
317 voters, 0 days left
Yes: 14,912 Telos
No: 1,315,122 Telos
307 voters, 11 days left
- Requester receives
75,000 Telos / month
- Automatically via
Smart Contract,
- As long as 20% > Y
Article about Inclusive Funding

Open Source code +
Community = DAC
The Decentralized Autonomous
Community
DRAFT

Value
Extractors
Value
Creators
Open Source
Code
Token
Transparent
-
Auditable
-
Trustworthy
-
Inclusive
Decentralized
Autonomous
Community
Source: Brendan Blumer, CEO Block.One, 2017

“We have the opportunity
to redesign the world and
take back control.”
In the way we, WordPress community,
already think, act and work!

Google’s corporate
code of conduct since 2000
From Don’t Be Evil …

Together. Forever.
… to Can’t Be Evil.

From a world of ME ...
… to a world of WE!
Together. Forever.

How to Join the
Timestamp Movement?
Publisher - start protecting your content, today!
Consultant - educate your customer + stamp now
Agency - educate team & customers + stamp now
Meetup organizer - organize WordPress Meetup
Developer - start learning blockchain, too.