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Final Assignment
- 1. Nina Zovko Professor Klinkowstein Selected Business Article Facebook Shares Reach All-Time High http://www.bloomberg.com/news/2013-09-11/facebookshares-reach-all-time-high.html
- 2. Nina Zovko Facebook app on a mobile device Professor Klinkowstein
- 3. Nina Zovko Professor Klinkowstein Summary • Wireless users grew 51% to 819 million in one quarter • Shares grew 3.3% to $45.04 • Growing demand for mobile-advertising products through smartphones
- 4. Nina Zovko Professor Klinkowstein Social Circumstance • Student Center cafeteria • Students age 18-25 • Using phones instead of eating/communicating
- 5. Nina Zovko Professor Klinkowstein Ethnographic Research Corner view of the Student Center Cafeteria
- 6. Nina Zovko Professor Klinkowstein Ethnographic Research Large view of the Student Center Cafeteria
- 7. Nina Zovko Professor Klinkowstein Ethnographic Research Delaney gazing at her phone and not eating
- 8. Nina Zovko Professor Klinkowstein Ethnographic Research Delaney looking at her Facebook app
- 9. Nina Zovko Professor Klinkowstein Ethnographic Research Delaney looking at her phone and not eating
- 10. Nina Zovko Professor Klinkowstein Ethnographic Research Diana taking a bite of food with her phone right next to her
- 11. Nina Zovko Professor Klinkowstein Ethnographic Research Diana leaving her food and looking at her phone
- 12. Nina Zovko Professor Klinkowstein Ethnographic Research Both Delaney and Diana looking at their phones
- 13. Nina Zovko Professor Klinkowstein Ethnographic Research Video of Delaney looking at her phone while not eating/talking
- 14. Nina Zovko Professor Klinkowstein Ethnographic Research Observations Delaney Gilbride: • Took one sip of her drink when her phone lit up with a notification • After did not lift head or talk while she focused on her phone applications • Scratched her neck in annoyance of something she was looking at
- 15. Nina Zovko Professor Klinkowstein Ethnographic Research Observations Diana Pedra: • Slumped on the seat looking tired/sick with phone in hand • Looked at her food and said “Hello” before checking her phone as if on command • Silence as she fixed her glasses and searched through her phone
- 16. Nina Zovko Professor Klinkowstein Ethnographic Research Findings Delaney Gilbride: • Claimed she didn’t feel hungry when she was looking at her phone • Didn’t think to talk while on her phone • Couldn’t go one meal without checking on it
- 17. Nina Zovko Professor Klinkowstein Ethnographic Research Findings Diana Pedra: • Claimed she didn’t notice me staring at her • Used her phone when a notification popped up then used other applications • Couldn’t go one meal without using her phone
- 18. Nina Zovko Diagonals_Visual Research Professor Klinkowstein
- 19. Nina Zovko Arcs_Visual Research Professor Klinkowstein
- 20. Nina Zovko Professor Klinkowstein Irregular Shapes_Visual Research
- 21. Nina Zovko Grids_Visual Research Professor Klinkowstein
- 22. Nina Zovko Professor Klinkowstein Monochromes_Visual Research
- 23. Nina Zovko Neutrals_Visual Research Professor Klinkowstein
- 24. Nina Zovko Highkey_Visual Research Professor Klinkowstein
- 25. Nina Zovko Lowkey_Visual Research Professor Klinkowstein
- 26. Nina Zovko Combinations Research Professor Klinkowstein
- 27. Nina Zovko Professor Klinkowstein Black & White Combination Research
- 28. Nina Zovko Professor Klinkowstein Desire/Need A new application that prevents people from accessing their phones, thus mitigating the likelihood of technology overdependence.
- 29. Nina Zovko Professor Klinkowstein Proposal Electric Pal sends a shock to users whenever a phone detects a touch in order to use negative classical conditioning to slowly get users to concentrate. The shock urges the consumer to not instinctively use a smartphone during presentations, meetings, or lectures. The expected results from repeated use of the application should lead to more appropriate behavior.
- 35. Nina Zovko Diagram Elements 1. 2. 3. 4. Situations where app could be used Settings of the app Functions of the app Outcome of repeated use Professor Klinkowstein
- 36. Nina Zovko Sketch #1 Professor Klinkowstein
- 37. Nina Zovko Sketch #2 Professor Klinkowstein
- 38. Nina Zovko Sketch #3 Professor Klinkowstein
- 39. Nina Zovko Professor Klinkowstein Diagram De sire fo r c onc en tratio n Ne gativ e c la ssic c onditio ning te ac he s l earned con ce ntra tion Tu rn o n app “E lec tri c Pa l” Rec ie ve sli ght e le ctric s ho ck wh en ph on e is to uc he d
- 40. Nina Zovko Tagline Research 1. “The King of Beers” – Budweiser 2. “Have it Your Way” – Burger King 3. “Because You’re Worth it” – L'Oréal Professor Klinkowstein
- 41. Nina Zovko Tagline Study Professor Klinkowstein