The document discusses a future concept called "Technoplay," which envisions reinventing the traditional playground with innovative technology. It would integrate physical play structures with interactive digital elements to inspire creativity and foster both human interaction and engagement with the environment. The target audience is children ages 5 to 12 who are drawn to technology but often lack motivation for outdoor physical activity. Elements of the concept include a logo design, editorial calendar for social media promotion, initial website wireframe, and prototype visuals.

1. Cassidy Lang FA102B Professor Klinkowstein
“Seven Transformations for Children at Play”
http://www.iftf.org/future-now/article-detail/lego-sponsors-iftfs-transformative-
changes-for-children-at-play/
Selected Article
Research from Web and Quora

2. My Question:
What are the pros and cons of high
exposure to technology during childhood?
Quora Research
Research from Web and Quora
Cassidy Lang FA102B Professor Klinkowstein

3. Related Question:
 What do today’s children miss doing that
you did as a child and feel they should be
doing?
Quora Research
Research from Web and Quora
Cassidy Lang FA102B Professor Klinkowstein

4. Related Answers:
A1: “I’m actually quite envious, my children
have the sum of humanity's knowledge at their
finger tips.”
A2: “I don't think that children miss these
things. They don't even know what they are. I
think parents miss them because we have had
these experiences as children.”
Quora Research
Research from Web and Quora
Cassidy Lang FA102B Professor Klinkowstein

5. The future of kids at play
Theme
Cassidy Lang FA102B Professor Klinkowstein
Research from Web and Quora

6. Theme as a question
 What product or service might offer a
place where children can more easily access
inspiration through technology?
Cassidy Lang FA102B Professor Klinkowstein
Research from Web and Quora

7. Theme as a question
 What product or service might offer a way
a child could discover a balance between
technology, physicality, intrapersonal skills
and interpersonal skills?
Cassidy Lang FA102B Professor Klinkowstein
Research from Web and Quora

8. Cassidy Lang FA102B Professor Klinkowstein
Ning Research
Ning Banner

9. Cassidy Lang FA102B Professor Klinkowstein
Ning Research
Ning Homescreen

10. Cassidy Lang FA102B Professor Klinkowstein
Ning Research
Ning Embedded Presentation

11. Cassidy Lang FA102B Professor Klinkowstein
Ning Research
Comments

12. Cassidy Lang FA102B Professor Klinkowstein
Ning Research
Comments (cont.)

13. Cassidy Lang FA102B Professor Klinkowstein
Ning Research
Comment highlights

14. Cassidy Lang FA102B Professor Klinkowstein
Ning Research
Poll
Results

15. Cassidy Lang FA102B Professor Klinkowstein
Name Development
• Play
• Playground
• Technology
• Machine
• Future
• Transformations
• Children
• Robots
• Interaction
• Human
• Change
• Creativity
• Play + Transformation = Playmation
• Play + Robots = Playbots
• Play + Creativity = Playtivity
• Play + Technology = Technoplay or
Playology
• Playground + Technology = Technoground
• Future + Transformations = Futurmations

16. Cassidy Lang FA102B Professor Klinkowstein
Name
• “Technoplay”

17. Cassidy Lang FA102B Professor Klinkowstein
Description
• A new model of the classic playground
equipped with state-of-the-art technology.
• Designed in order to capture the interest of the
new generation and inspire human and
environmental interaction.

18. Cassidy Lang FA102B Professor Klinkowstein
Audience
• Children ages 5 to 12 who are captivated by
technology and lack the motivation to engage in
physical interaction and activity.

19. Cassidy Lang FA102B Professor Klinkowstein
• Playground
• Technology
• Creativity
Images for Logo Reference

20. Cassidy Lang FA102B Professor Klinkowstein
Logo/Logotype

21. Cassidy Lang FA102B Professor Klinkowstein
Editorial Calendar & Facebook Page
Editorial Calendar

22. Cassidy Lang FA102B Professor Klinkowstein
Editorial Calendar & Facebook Page
Facebook Page

23. Cassidy Lang FA102B Professor Klinkowstein
Facebook Page (cont.)

24. Cassidy Lang FA102B Professor Klinkowstein
Facebook Page (cont.)

25. Cassidy Lang FA102B Professor Klinkowstein
Website Research
http://www.vox.com/

26. Cassidy Lang FA102B Professor Klinkowstein
Website Research
http://www.xbox.com/

27. Cassidy Lang FA102B Professor Klinkowstein
Website Research
http://www.bigtoys.com/

28. Cassidy Lang FA102B Professor Klinkowstein
Website Wireframe

29. Cassidy Lang FA102B Professor Klinkowstein
Website Prototype Design