The document discusses the development of a product called Escend, which aims to facilitate natural emotional enhancement. Research presented includes discussions of human-technology merging, the importance of emotional intelligence, and how technology may play a role in human extinction. The brand character of Escend is defined as hopeful, caring, and encouraging. A naming process is described where "Escend" represents transcending emotions and connecting them to intelligence. Market research includes examples of humanizing business approaches on Twitter and promoting products through locally active micro-interactions. Analytics from tweet campaigns and a podcast/video introducing Escend are also mentioned.