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FA102a,
Research and Speculative
Product/Service Development
Internet Usage Can Create New Drugs Kat Arenas
“Garage Biotech: New drugs Using Only
a Computer, the Internet and Free Online
Data”
Internet Usage Can Create New Drugs Kat Arenas
Assignment One, Research
https://www.kurzweilai.net/garage-biotech-new-drugs-using-only-a-computer-the-internet-and-free-online-data
Use of computer and internet allows
anyone to introduce new drugs to the
market
Internet Usage Can Create New Drugs Kat Arenas
Assignment One, Research
http://collider.com/iron-man-marvel-series-retrospective-mcu/#robert-downey-jr
“Drug repositioning” allows for alternative
use of drug due to its side effects
Internet Usage Can Create New Drugs Kat Arenas
Assignment One, Research
https://www.bestmedicaldegrees.com/10-dangerous-drugs-once-marketed-as-medicine/
Normally expensive questions made easy
with online research
Internet Usage Can Create New Drugs Kat Arenas
Assignment One, Research
https://ew.com/movies/social-network-movie-where-are-they-now/
“New drugs made from internet research”
-Easily available information
-Cheaper than pharmaceutical companies
-Network for answers
Internet Usage Can Create New Drugs Kat Arenas
Assignment One, Future Product or Service
Panic! at the Disco
Internet Usage Can Create New Drugs Kat Arenas
Source for Brand Character Words
https://www.altpress.com/features/panic_at_the_discos_brendon_urie_has_become_the_scenes_surprising_woke_hero/
Selected words from original post:
”Pharmaceutical, Garage, Discovery, Network,
Online, Internet, Market”
Generated name possibilities:
“Pharmacovery” (created from combining
pharmaceutical and discovery)
“PharmaNet” (created from combining
pharmaceutical and network)
“MarketLine” (created from combining market
and online)
Internet Usage Can Create New Drugs Kat Arenas
Naming Process
Selected Name:
“PharmaNet”
Reasoning:
-Combines ”pharmaceutical” & “network”
-Implies a network service for learning about
pharmaceuticals
-Encompasses the purpose of using the internet
for information about different drugs
Internet Usage Can Create New Drugs Kat Arenas
Final Product/Service Name
Internet Usage Can Create New Drugs Kat Arenas
Brand Character Diagram Sketches
Internet Usage Can Create New Drugs Kat Arenas
Brand Character Diagram
Persona
Tone
Language
Purpose
clever
independent
extraordinaire
vitallegacy
m
om
entum
inspiring
electric
vision
m
edicate
change
reinvent
PharmaNet
“Medicate”
Internet Usage Can Create New Drugs Kat Arenas
Assignment Three, Logotype Research, Word from Diagram
Internet Usage Can Create New Drugs Kat Arenas
Assignment Three, Logo and Logotype Research
https://www.redcross.org/ https://www.anthem.com/
Internet Usage Can Create New Drugs Kat Arenas
Assignment Three, Logo and Logotype Research
https://cvshealth.com/
https://zyduscadila.com/
Internet Usage Can Create New Drugs Kat Arenas
Assignment Three, Logo and Logotype Research
https://www.aetna.com/
Internet Usage Can Create New Drugs Kat Arenas
Assignment Three, Finished Logotype
PN
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Branding, Research
Vans
https://www.facebook.com/pg/VANS/about/?ref=page_internal
United
https://www.facebook.com/pg/United/about/?ref=page_internal
CVS Pharmacy
https://www.facebook.com/pg/CVS/about/?ref=page_internal
- A lack of other social media on page
- Limited access to info
- Limited access for contacting
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Research
“…a broad definition of social media and
defines a social media tool as any website
or web-based service that includes web
2.0 characteristics and contains some
aspect of user generated content.”
https://www.sciencedirect.com/science/article/pii/S074756321200204X
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Research
- A lack of posts sharing information
- An absence of dissemination
- Little communication throughout
community
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Research
“In a broad sense, social media refers to a
conversational, distributed mode of content
generation, dissemination, and
communication among communities.”
https://ieeexplore.ieee.org/abstract/document/5678581
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Research
- No relational ties
- No search/privacy disclosure
- Little network transparency
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Research
“We update a widely used definition of
social networking sites (SNS; boyd and
Ellison 2007; Ellison and boyd 2013) to
highlight four features shared by many
social media technologies–digital profile,
relational ties, search and privacy, and
network transparency.”
https://poseidon01.ssrn.com/delivery.php?ID=1900810250710151190880141170210741210420370290420910500241180250
86002123092080012075126060062111031022046119099085115096013111049015010026004072089126101089068071050
0030791021191060060210920750980050881200171110
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Research
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Facebook Pages
https://www.facebook.com/pharmanet2019/
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Facebook Pages
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Facebook Pages
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Facebook Pages
- Created related Twitter account
- Tweeted about the Facebook page
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Creating Community
- Used email to invite people
- Asked to check out page
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Creating Community
- Texted friends and family
- Invited to like Facebook page
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Creating Community
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Creating Community

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FA 102a - assignment 4

  • 1. FA102a, Research and Speculative Product/Service Development Internet Usage Can Create New Drugs Kat Arenas
  • 2. “Garage Biotech: New drugs Using Only a Computer, the Internet and Free Online Data” Internet Usage Can Create New Drugs Kat Arenas Assignment One, Research https://www.kurzweilai.net/garage-biotech-new-drugs-using-only-a-computer-the-internet-and-free-online-data
  • 3. Use of computer and internet allows anyone to introduce new drugs to the market Internet Usage Can Create New Drugs Kat Arenas Assignment One, Research http://collider.com/iron-man-marvel-series-retrospective-mcu/#robert-downey-jr
  • 4. “Drug repositioning” allows for alternative use of drug due to its side effects Internet Usage Can Create New Drugs Kat Arenas Assignment One, Research https://www.bestmedicaldegrees.com/10-dangerous-drugs-once-marketed-as-medicine/
  • 5. Normally expensive questions made easy with online research Internet Usage Can Create New Drugs Kat Arenas Assignment One, Research https://ew.com/movies/social-network-movie-where-are-they-now/
  • 6. “New drugs made from internet research” -Easily available information -Cheaper than pharmaceutical companies -Network for answers Internet Usage Can Create New Drugs Kat Arenas Assignment One, Future Product or Service
  • 7. Panic! at the Disco Internet Usage Can Create New Drugs Kat Arenas Source for Brand Character Words https://www.altpress.com/features/panic_at_the_discos_brendon_urie_has_become_the_scenes_surprising_woke_hero/
  • 8. Selected words from original post: ”Pharmaceutical, Garage, Discovery, Network, Online, Internet, Market” Generated name possibilities: “Pharmacovery” (created from combining pharmaceutical and discovery) “PharmaNet” (created from combining pharmaceutical and network) “MarketLine” (created from combining market and online) Internet Usage Can Create New Drugs Kat Arenas Naming Process
  • 9. Selected Name: “PharmaNet” Reasoning: -Combines ”pharmaceutical” & “network” -Implies a network service for learning about pharmaceuticals -Encompasses the purpose of using the internet for information about different drugs Internet Usage Can Create New Drugs Kat Arenas Final Product/Service Name
  • 10. Internet Usage Can Create New Drugs Kat Arenas Brand Character Diagram Sketches
  • 11. Internet Usage Can Create New Drugs Kat Arenas Brand Character Diagram Persona Tone Language Purpose clever independent extraordinaire vitallegacy m om entum inspiring electric vision m edicate change reinvent PharmaNet
  • 12. “Medicate” Internet Usage Can Create New Drugs Kat Arenas Assignment Three, Logotype Research, Word from Diagram
  • 13. Internet Usage Can Create New Drugs Kat Arenas Assignment Three, Logo and Logotype Research https://www.redcross.org/ https://www.anthem.com/
  • 14. Internet Usage Can Create New Drugs Kat Arenas Assignment Three, Logo and Logotype Research https://cvshealth.com/ https://zyduscadila.com/
  • 15. Internet Usage Can Create New Drugs Kat Arenas Assignment Three, Logo and Logotype Research https://www.aetna.com/
  • 16. Internet Usage Can Create New Drugs Kat Arenas Assignment Three, Finished Logotype PN
  • 17. Internet Usage Can Create New Drugs Kat Arenas Assignment Four, Social Media Branding, Research Vans https://www.facebook.com/pg/VANS/about/?ref=page_internal United https://www.facebook.com/pg/United/about/?ref=page_internal CVS Pharmacy https://www.facebook.com/pg/CVS/about/?ref=page_internal
  • 18. - A lack of other social media on page - Limited access to info - Limited access for contacting Internet Usage Can Create New Drugs Kat Arenas Assignment Four, Social Media Design, Research
  • 19. “…a broad definition of social media and defines a social media tool as any website or web-based service that includes web 2.0 characteristics and contains some aspect of user generated content.” https://www.sciencedirect.com/science/article/pii/S074756321200204X Internet Usage Can Create New Drugs Kat Arenas Assignment Four, Social Media Design, Research
  • 20. - A lack of posts sharing information - An absence of dissemination - Little communication throughout community Internet Usage Can Create New Drugs Kat Arenas Assignment Four, Social Media Design, Research
  • 21. “In a broad sense, social media refers to a conversational, distributed mode of content generation, dissemination, and communication among communities.” https://ieeexplore.ieee.org/abstract/document/5678581 Internet Usage Can Create New Drugs Kat Arenas Assignment Four, Social Media Design, Research
  • 22. - No relational ties - No search/privacy disclosure - Little network transparency Internet Usage Can Create New Drugs Kat Arenas Assignment Four, Social Media Design, Research
  • 23. “We update a widely used definition of social networking sites (SNS; boyd and Ellison 2007; Ellison and boyd 2013) to highlight four features shared by many social media technologies–digital profile, relational ties, search and privacy, and network transparency.” https://poseidon01.ssrn.com/delivery.php?ID=1900810250710151190880141170210741210420370290420910500241180250 86002123092080012075126060062111031022046119099085115096013111049015010026004072089126101089068071050 0030791021191060060210920750980050881200171110 Internet Usage Can Create New Drugs Kat Arenas Assignment Four, Social Media Design, Research
  • 24. Internet Usage Can Create New Drugs Kat Arenas Assignment Four, Social Media Design, Facebook Pages https://www.facebook.com/pharmanet2019/
  • 25. Internet Usage Can Create New Drugs Kat Arenas Assignment Four, Social Media Design, Facebook Pages
  • 26. Internet Usage Can Create New Drugs Kat Arenas Assignment Four, Social Media Design, Facebook Pages
  • 27. Internet Usage Can Create New Drugs Kat Arenas Assignment Four, Social Media Design, Facebook Pages
  • 28. - Created related Twitter account - Tweeted about the Facebook page Internet Usage Can Create New Drugs Kat Arenas Assignment Four, Social Media Design, Creating Community
  • 29. - Used email to invite people - Asked to check out page Internet Usage Can Create New Drugs Kat Arenas Assignment Four, Social Media Design, Creating Community
  • 30. - Texted friends and family - Invited to like Facebook page Internet Usage Can Create New Drugs Kat Arenas Assignment Four, Social Media Design, Creating Community
  • 31. Internet Usage Can Create New Drugs Kat Arenas Assignment Four, Social Media Design, Creating Community