The document summarizes research from the Football Fans Index on West Ham United fans. It found that West Ham fans are more diverse and upwardly mobile than expected, with above average incomes and tendencies to buy organic food, quality wine, and have multiple cars. The research provides West Ham detailed data on fans' purchasing habits, media consumption, and interests to help the club better market and find sponsorship opportunities. West Ham signed on to use the Football Fans Index to gain a better understanding of their fan base to drive new revenue and defend existing partnerships in the current economic climate.
Outlook for the global sports market to 2015
Welcome 4
Emerging trends in the global sports market 6
Global revenue outlook by region 10
Gate revenues 14
Sponsorship 18
Media rights 22
Merchandising 26
Appendix 28
Glossary 36
Contacts 40
Outlook for the global sports market to 2015
Welcome 4
Emerging trends in the global sports market 6
Global revenue outlook by region 10
Gate revenues 14
Sponsorship 18
Media rights 22
Merchandising 26
Appendix 28
Glossary 36
Contacts 40
Part Two: Opportunities for Land-Based Casinos in a Digital WorldNicky Senyard
Part Two: Opportunities for Land-Based Casinos in a Digital World
As the US iGaming market continues to unfold slowly, land-based casinos are now evaluating the opportunities for which they can make the transition online. In part two of my webinar series with @iGaming Business, I sat down with @Peter Laverick of BAM Software to consider the noteworthy opportunities that lie with both online horseracing wagering and daily fantasy sports.
Here are some highlights from our conversation on the two verticals:
• Because both online horseracing wagering and daily fantasy sports were specifically excluded from the US Federal Government’s Unlawful Gambling Enforcement Act (UIGEA) of 2006, they have undoubtedly risen in popularity with the US population
• Opportunities exist across both verticals related to customer acquisition and product evolution
• Reminiscent of the general iGaming trend, these verticals are heading in a mobile direction. Mobile apps have become a crucial element to allow for an optimal player experience
Please take a look at the slides below for a more comprehensive recap of our conversation. Moreover, I strongly encourage you to continue the conversation in the comment section, as it would be great to hear your thoughts on these growing verticals.
HAND FUN! Mar 28
• Syde Launches Fantasy Sports App
• Turner Sports Interactive, Inc Launches NCAA Sports App
• Maryland Live! Casino Launches Social Casino App
• DoubleDown Casino Launches App Upgrade for Android
• Division Aurora Launches Bad Grandma's Plastic Surgery Android App
• Appbrain Top Android Apps
Sports Scores & Fantasy Sports
Music & Audio
Plastic Surgery
Social Casino Games
Adult Entertainment & Dating
• App Business Classifieds
Great Dane Media, a class simulated media planning agency, created a comprehensive media plan for Harley Davidson to market to a younger audience in 2018.
Evolution of sponsorship motorsport by Nigel GeachChoregeo
O κ. Nigel Geach, Vice-Chairman της European Sponsorship Association, μίλησε για την εξέλιξη της χορηγίας τονίζοντας ότι: «τα χρήματα που αναμένεται να δαπανηθούν παγκοσμίως φέτος στην αθλητική χορηγία θα φτάσουν τα 46 δισ. δολάρια σε σύγκριση με τα 40 δισ. που δαπανήθηκαν το 2013». Παράλληλα, παρουσίασε ένα case study για τον παγκόσμιο μηχανοκίνητο αθλητισμό, σημειώνοντας ότι η Formula 1 διαθέτει 254 διαφορετικούς χορηγούς. Όπως μάλιστα ανέφερε ο κ. Geach: «μπορεί η έρευνα να δίνει περισσότερες πληροφορίες για την χορηγία, ωστόσο, η γνώση είναι αυτή που συμβάλλει στην επιτυχία της».
Part Two: Opportunities for Land-Based Casinos in a Digital WorldNicky Senyard
Part Two: Opportunities for Land-Based Casinos in a Digital World
As the US iGaming market continues to unfold slowly, land-based casinos are now evaluating the opportunities for which they can make the transition online. In part two of my webinar series with @iGaming Business, I sat down with @Peter Laverick of BAM Software to consider the noteworthy opportunities that lie with both online horseracing wagering and daily fantasy sports.
Here are some highlights from our conversation on the two verticals:
• Because both online horseracing wagering and daily fantasy sports were specifically excluded from the US Federal Government’s Unlawful Gambling Enforcement Act (UIGEA) of 2006, they have undoubtedly risen in popularity with the US population
• Opportunities exist across both verticals related to customer acquisition and product evolution
• Reminiscent of the general iGaming trend, these verticals are heading in a mobile direction. Mobile apps have become a crucial element to allow for an optimal player experience
Please take a look at the slides below for a more comprehensive recap of our conversation. Moreover, I strongly encourage you to continue the conversation in the comment section, as it would be great to hear your thoughts on these growing verticals.
HAND FUN! Mar 28
• Syde Launches Fantasy Sports App
• Turner Sports Interactive, Inc Launches NCAA Sports App
• Maryland Live! Casino Launches Social Casino App
• DoubleDown Casino Launches App Upgrade for Android
• Division Aurora Launches Bad Grandma's Plastic Surgery Android App
• Appbrain Top Android Apps
Sports Scores & Fantasy Sports
Music & Audio
Plastic Surgery
Social Casino Games
Adult Entertainment & Dating
• App Business Classifieds
Great Dane Media, a class simulated media planning agency, created a comprehensive media plan for Harley Davidson to market to a younger audience in 2018.
Evolution of sponsorship motorsport by Nigel GeachChoregeo
O κ. Nigel Geach, Vice-Chairman της European Sponsorship Association, μίλησε για την εξέλιξη της χορηγίας τονίζοντας ότι: «τα χρήματα που αναμένεται να δαπανηθούν παγκοσμίως φέτος στην αθλητική χορηγία θα φτάσουν τα 46 δισ. δολάρια σε σύγκριση με τα 40 δισ. που δαπανήθηκαν το 2013». Παράλληλα, παρουσίασε ένα case study για τον παγκόσμιο μηχανοκίνητο αθλητισμό, σημειώνοντας ότι η Formula 1 διαθέτει 254 διαφορετικούς χορηγούς. Όπως μάλιστα ανέφερε ο κ. Geach: «μπορεί η έρευνα να δίνει περισσότερες πληροφορίες για την χορηγία, ωστόσο, η γνώση είναι αυτή που συμβάλλει στην επιτυχία της».
Grant Thornton - Focus on Football Finance UKGrant Thornton
In this briefing we cover UEFA’s Financial Fair Play Regulations, we consider FIFA’s increasing demands on the clubs to release their highly-paid players for international duties, we look at the reasons behind Manchester United’s decision to seek to sell shares in Singapore and we comment on the monies that the Premiership Clubs receive from the sale of media rights.
Amazon and Facebook Are Treading Lightly in Live SportsMike Volitich
Amazon and Facebook Are Treading Lightly in Live Sports https://www.fool.com/investing/2018/08/21/amazon-and-facebook-are-treading-lightly-in-live-s.aspx
Trend and insight report looking at topical trends including: consumer perspectives, retailing, fashion retailing, airlines, retail banking and the use of social media in business.
Manchester United Independent Business ReviewKarol Stępień
The business report about one of the most famous football clubs in the world. It contains information about football industry, key aspects of managing a football club possible strategy for the club and financial forecasts.
Report was prepared by a student. Don't hesitate to contact me!
Mats André Zuccarello Aasen, commonly known as Mats Zuccarello, was born on September 1, 1987, in
Oslo, Norway. He grew up in the bustling neighborhood of Løren, where his passion for ice hockey began
at a young age. His mother, Anita Zuccarello, is of Italian descent, and his father, Glenn Aasen, is
Norwegian. This multicultural background played a significant role in shaping his identity and versatility
on and off the ice.
Belgium vs Romania Injuries and Patience in Belgium’s Euro Cup Germany Squad....Eticketing.co
Belgium coach Domenico Tedesco will wait for several key players to recover from injury. Even if it means they miss the opening Euro Cup Germany stages of the European Championship in Germany this month. Veteran defender Jan Vertonghen, midfielder Youri Tielemans and defender Arthur. Theate are being given time to play in the tournament because they are considered vital to Belgium’s cause, Tedesco said on Tuesday.
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"Of course, you prefer to take players who are fully fit, but that's okay. We want to wait and be patient for some players even if they cannot play in those first matches," he told a press conference. The 37-year-old Vertonghen, Belgium’s Euro Cup 2024 most-capped international with 154 appearances, is struggling to shake off a groin injury.
"He will be there normally. This also applies to Youri Tielemans and Arthur Theate. The latter's position is very sensitive. We don't have many choices at left back. "It will only change if it turns out that they will only be available when, say, the final of the Euro 2024 Championship comes around. That's too long to wait. "However, I am confident that the injured boys are on track for the Euros.
Belgium vs Romania: Radu Dragusin Prepares for Crucial Role in Euro Cup Germany
Some of them have taken not one but two steps forward in their rehabilitation," he said. None of the injured players will feature in this week’s warm-up friendlies against Montenegro and Luxembourg. Romania centre-back Radu Dragusin found chances limited at Tottenham Hotspur in the second half of the 2023-24 season.
But is crucial to his country's cause at UEFA Euro 2024 where his aerial ability, physicality and hard graft make him a standout player. The 22-year-old moved to North London from Italian side Genoa in January but was kept on the sidelines by the form of another new arrival for the season, Mickey van de Ven, something Romania coach Edward Iordanescu admitted was a concern.
It will mean limited game-time going into the finals, but Dragusin, who cites Netherlands defender Virgil van Dijk as a role model, started every Euro Cup Germany qualifier as Romania went through the campaign unbeaten in their 10 games. He will be among their most important players in their first game in Germany against Ukraine in Munich on June 17, taking the right centre-back role in what is likely to be a back four.
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Indian cricketer Hardik Pandya and Serbian actress Natasha Stankovic have decided to part ways, ending a relationship that captivated fans and followers worldwide. The news of their split has been making headlines, stirring a mixture of shock, sadness, and speculation among their supporters.
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Turkey vs Georgia Turkey's Road to Redemption and Euro 2024 Prospects.pdfEticketing.co
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Ukraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docxEuro Cup 2024 Tickets
After securing their spot through the playoff route, Ukraine is gearing up for their fourth consecutive European Championship. Ukraine first qualified as hosts in 2012, but in 2016
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Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
Turkey's Euro 2024 Squad Overview and Transfer Speculation.docxEuro Cup 2024 Tickets
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F C Bus
1. FCB Page 72-73 10/16/09 11:28 AM Page 1
72 Research Partner
Hammering out a growth plan
By Jon Busk
N ow more than ever clubs
need to get closer to
their customers if they
are to survive, never mind grow.
That is the stark message from
The Football Fans Index certainly
provides a revealing portrait of West
Ham fans. Far from a chirpy cockney
salt of the earth stereo type, West Ham’s
fans are as diverse and as upwardly
Tim Gentles, who heads up the mobile as they come. They are behind
Football Fans Census, the
industry’s only bespoke
marketing research company,
“West Ham’s only Portsmouth and Fulham in the
Premier League table of the average
fan’s personal income. Attitudinally they
It’s a message that is beginning to sink
in – with West Ham United being the
fans are as are 15% more likely than the average
fan to pay more for organic food, 19%
latest high profile club to sign up the
Football Fans Index as clubs seek to diverse and more likely to pay a premium for quality
wine, 23% more likely to buy from the
keep their heads above water in the internet and 30% more likely to have
current choppy economic waters.
“Maybe in the past clubs were in bit
as upwardly three cars in their household.
Their top ranked car brands are Jaguar,
complacent in terms of marketing to
and understanding their fans and mobile as Mini and Saab, their favourite airline is
British Airways and they are 21% more
customers…but not anymore. They are
they come.
likely than the average to be educated
seeking out more rigorous ways of at degree level. Humble Minty from
understanding their customer base, Eastenders they are not.
much like any other blue chip
organisation. And the Football Fans They are It’s clearly a resource that the
management at West Ham have taken
Index represents the most sophisticated
research resource yet for the football
industry.”
behind only to heart. Alaine McNamee, the
Hammers’ Partnership Manager
comments “FFI data has enabled us to
The Football Fans Index joint venture
with TGI is the FFC’s response to the Portsmouth get a better picture of our fans – who
they are, their purchase behaviour, their
demand for more information, offering
clubs the largest available database of
fans’ consumption patterns,
and Fulham media consumption habits and also
what they do in their spare time,
allowing us to tap into their mindset and
demographic profile and brand affinity
on a club by club basis. in the fully engage with them…. In the current
economic climate, having FFI data is
Advertising guru Bill Bernbach once
said ‘Know your audience better than
they know themselves’ and the index
Premier essential for us to drive new revenue
and also defend existing partnerships.
Advertisers need reassurances that they
seems to have taken the principles to
heart. The survey brings to life the fans League table are spending money with the right club,
and FFI data provides these.”
of every club, from brands to
demographics to attitudes
consumption. Information that can
to of the While a cross promotion between
Jaguar, BA and Laithwaites wine might
inform decisions on what sponsorships
to engage in, what brands to sell space average seem far fetched, clearly West Ham and
the Football Fans Index will change the
to, what products and merchandise to way Hammers fans are marketed to.
market.
West Ham are the latest advocates of
fan’s Just don’t mention it to Minty.
the value of the index, according to Ian
Tompkins, Head of Corporate Affairs. personal For more information on
football research please
“FFI data represents a giant leap
forward in the data we have available, income.” contact Tim Gentles on
+ 44 (0)20 7665 4127
enabling us to market the club more tim@footballfanscensus.com
effectively, both in terms of marketing to or Russ Budden
our existing fanbase, but also +44 (0)20 8433 4094
identifying potential partnership
Russell.Budden@BMRB.Co.Uk
opportunities across many different
categories.”
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Research Partner 73