The document discusses developing an "Rivers of Information" process to efficiently gather and distribute valuable information from online sources using social media tools. It recommends building systems to aggregate streams of information from sources like RSS feeds, Twitter, blogs, newsletters, analysts, competitors, and coworkers. The process involves identifying top information sources, setting up alerts, reviewing sources daily, archiving useful information, and constantly refining the information streams. When implemented across an organization, it can provide a competitive advantage over access to knowledge.