This document provides an overview of new products and innovations from EZ Loader for 2012, along with updates on business trends and regulatory changes affecting the trailer industry. Key points: - EZ Loader has introduced new trailer series like the I-Max Painted Custom and Phantom Aluminum Series, as well as new wheels and cushioned steps. Sales of custom trailers to dealers have increased while OEM direct sales have decreased. - Strict new requirements from Transport Canada and other regulations mean trailers must be NMMA certified and NATM compliant to be imported into Canada or used in boat packages. EZ Loader meets these standards. - A new website at www.ezloader.com launches featuring product

1. December 2011
NEW INNOVATIONS AND PRODUCTS FOR 2012
Happy holidays to our friends and Economy Aluminum Series. as the Retro Looking Cragar Mags that
associates. Since July we have Where our custom trailer business are available in Chromed over Alumi-
traveled to many national and local was 95% OEM direct, it is now 60% num in 18” and 20” sizes along with all
shows. In almost every case, you our OEM and 30% dealer and 10% other new aluminum 14”-15” wheels. Re-
dealers, have had the best buying including International. It seems that tractable Side Guides keep the trailer
attitudes we have seen in the last four dealers are looking for the best value, legal as 102”wide where others are
years. I hope it continues and your not only just price. EZ Loader has way outside that law.
business sees more recovery over the added value to your organization with You can see all these and more in our
next year or so. No, I still do not see what we have had over the last 2012 Trailer Information Catalog and
the industry fully recovering for some decade, including finance programs, at our new website,
time yet, but I do see new life in our new innovations, new trailer designs, www.ezloader.com.
existing dealers who are investing, and lots of new options that For more information on these call
looking at alternatives and managing excite today’s buyer. Margo Gross at ext. 222 or for
their business’s better than ever Look at what we have introduced this catalogs or literature, call Mary Fritz at
before. We too have invested in new year, the new I-MAX and Phantom ext 236 or at mfritz@ezloader.com.
products and programs and it is paying Aluminum Series. We have also
off with new series of trailers like our introduced the new EZ Loader (See more pictures of 2012 products
I-Max Painted Custom and Phantom Cushion Steps, and new wheels such on page 3)
I-MAX Runabout I-MAX Ski Boat
I-MAX Runabout Cushioned Steps Bullet Light
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2. EZ Loader Custom Boat Trailers 800-553-7855
Why NMMA Certified Plus NATM Compliant?
Gary Potter, EZ Loader VP and GM is the Boat Package.
present President of NATM and former We know you have a choice but why
Chairman of NMMA’s BTMA. He believes take the chance of buying from a non
most dealers need to understand why they certified trailer manufacturer without
should be buying trailers that meet NMMA having the backing of NMMA and
Certification and chose to be NATM your industry? The industry, and we
Compliant. First, and foremost, it is that it is the “right thing to do” at EZ Loader urge you to consider
important because meeting these criteria is It is what keeps Americans safe on our buying what is safe for your and our
the law of our Federal and State roads and highways. Safety is a boating customer, and look for the
Government and it is the “right thing to primary goal of NMMA and NATM’s trailer NMMA Certification Inspection Logo
do”. programs. In many cases not all trailers and the NATM Compliance Logo on
Meeting NMMA Certification means that the are equal in quality and performance. the trailer. It is truly “the right thing
trailer company has had a 3rd party Dealers know what is right and what is to do”.
inspection of their manufacturing and wrong. Price and value are two separate
product process. It meets the criteria for things especially in the economic times
certification which is a guideline set forth by we are living in. Saving a few dollars
our industry that meets federal code. None today, could cost so much more down the
of us, at least I would hope, would want to road.
manufacture a product that just is not Today, in order to be a member of the
certified, safe or reliable to your customers. NMMA any trailer manufacturer must be
We at EZ Loader, manufacture trailers that certified to meet the standards of our
are safe and reliable and meet that criteria. industry inspection process.
We are one of the few boat trailers Also, did you know, no trailer manufac-
companies that are both NMMA Certified ture can be used as a PACKAGED
and NATM Compliant. That is an additional TRAILER (including boat, motor and
commitment and expense we take on to trailer sold direct to the dealer from
make sure you and your customers are get- the boat company) if they are not NMMA
ting trailers that meet and or exceed the certified trailer? This is very important and
laws of state, federal and in some cases something each and every dealer must
international governments because we think be aware of if they buy a specific OEM
Shipping to Canada
EZ Loader ships to Canada and other This was a law that very few EZ Loader is also EC authorized /
countries on a normal basis. For years manufacturers and dealers knew compliant in regard to all trailers shipped
EZ Loader has taken a lead in making sure existed. Today, in order to ship into to Europe.
our trailers are not only certified for the US Canada Pre-Certification must be NMMA and NATM are working on this
but also Canada. approved and an authorized importer of situations and will be offering
Most recently, Transport Canada has taken record must be used that is also seminars and information on it as they
a big role in the importing of American trail- approved by Transport Canada. receive it. NATM will be focusing on this
ers into their country. They are making sure This has caused much concern and at their upcoming Convention in Ft.
that the dealer or as noted, importer of confusion in the industry, but today Worth, Texas February 8-10th. Transport
record is truly registered. Previous to this, EZ Loader has in place our importer of Canada will be presenting their guide-
almost all dealers were the importer of record and our pre-certification and is lines in a seminar workshop at that time.
record, but they are not allowing this to shipping into Canada according to their For more information, contact NATM at
continue. laws. 785.272.4433 Ms. Allison Malstrom or
www.NATM.com/convention
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3. New EZ LOADER Website www.ezloader.com
In late November, the NEW EZ Loader Website found on this site to help drive sales for
was launched at www.ezloader.com. The our dealers.
site will feature all the EZ Loader Please note that the parts pricing listed is
products in both divisions. retail, NOT dealer pricing.
The site is easy to navigate and the home page The “Find a Dealer” will help drive busi-
features a slide show of the different products. ness to the locations and dealers listed.
The left hand column has the product category Check to see that you are listed and the
with a drop down menu when the mouse is services are correct. Contact us at
floating over the picture. From there the user customsales@ezloader.com for any
can select a model with a spec page. Select a changes that need to be made.
model and a pop up screen appears where The dealer advantage will be to be able to Find us on Facebook and Twitter!
product features and trailers can be viewed. use this site to identify trailers for your
The parts e-store links are located on the left customers. EZ Loader Custom Boat trailers
below the trailer groupings. offers many options and features that will be
CONGRATULATIONS
Pokutapalooza TO THE MDCE
Lauren Pokuta, the daughter of EZ Loader support. TOP 100 DEALERS
Sales Rep, Michael Pokuta was involved With the help of a wonderful commu-
Each year, Boating Industry magazine
in a serious car accident nity, numerous friends and family fund
sends applications to more than 3,000
and was airlifted to South raising events have taken place to help
boat dealers asking a series of quanti-
Bend Memorial Hospital support the care Lauren will need. EZ
tative and qualitative questions
August 2, 2011. She has Loader Custom donated an utility trailer
focused on a different aspect of a
suffered a brain injury in the colors of the Chicago Cubs that
dealer’s business. After months of
along with a broken was raffled off at one of the events.
evaluations, the editors of the
clavicle, cheek bone, To keep up with Lauren’s progress go
magazine revealed their final
pelvis and a collapsed to http://www.caringbridge.org/visit/
selections at a black tie gala in
lung. Lauren and her family need laurenpokuta or to donate to her care
Orlando, FL in Nov. 2011. And yes,
everyone's encouraging prayers and visit http://staystrong4lauren.com/.
EZ Loader was there in support!
New 2012 Wheel Choices Phantom Economy I-Beam Aluminum
Welded Adjustable Trailer
14”-15” Dealer 18” & 20” Aluminum
Standard Aluminum
18” & 20” Chromed over 20” Illusion Aluminum
3
Aluminum

4. General Manager/V.P Gary Potter x227 gpotter@ezloader.com
Sales Margo Gross x222 mgross@ezloader.com
Warranty Dept. Mike Horberg x239 mhorberg@ezloader.com
Parts Dept Rex Rea x254 customparts@ezloader.com
Credit Dept./MSO Cathy Beard x224 cbeard@ezloader.com
Engineering Dept. Mike Crow x255 mcrow@ezloader.com
800-398-5623 - EZ Loader Adjustable Sales Corporation
Order for Boat Shows NOW!
THEY ARE RIGHT AROUND five weeks so now is the time to place
THE CORNER! your order. Avoid the worry of not
Don’t know what to order yet for having them when you need them.
Boat Show? Feel free to call Margo Last day to order for the end of the
Gross at Ext. 222 and talk to her year shut down, for guaranteed
about your needs. Have them in delivery in December under the
stock and don’t miss any sales existing prices, is December 1st.
opportunity. Boat Shows start in
Holiday Shut Down Offices will be closed Dec.16-30
EZ Loader Custom Boat Trailers
P.O. Box 270
6533 Hwy 126 North
Midway AR 72651
870-481-5138