EXPORT PLAN Table of Contents Executive Summary Introduction:  Why Lyft is Exporting Part I: Export policy commitment Statement Part II: Situation or Background Analysis   · Product/Service for Export · Operations · Personnel and Export Organizations  · Products  Part III: Marketing Component  · Distribution Methods · Sale Goals · Terms and Condition · Procedures Part IV: Tactics · Sales Goals  · Marketing Strategies  · Primary Target Countries  · Secondary Target Countries Part V: Export Budget  · Travel  · Website Enhancement  · Other Cost Part  VI: Implementation Schedule  · Management Review · Follow-up  · New Ride Procedures Addenda: Background Data on Target  · Market Statistics  · Background Facts Executive Summary  Mission Lyft, Inc.’s mission as a company is “to reconnect people from transportation and bring communities together”. While Lyft’s number one priority is to be your choice of transportation to your destination, Lyft also aims to be the safest and best choice. While connecting you to drivers with the best ratings and giving customers the ability to leave improvement feedback, Lyft is always striving to better the environment they will put you in.  The Company and Management Lyft, Inc. is headquartered in San Francisco, California founded by Logan Green and John Zimmer in 2012. Lyft is now owned by Rakuten, General Motors, Fidelity Investments, Andreessen Horowitz, and CapitalG.  Our Services and Market  Lyft is a ridesharing company that was founded in California. It began as solely a way for people to call a car to wherever they were to get them to where they needed to go, as time goes on the market is becoming more competitive adding scooters, bikes, and food delivery services. The competition includes Uber, Lime, Bird, DeliveryDudes, DoorDash, Postmates, etc. The value proposition of Lyft is that there is little to no wait time upon ordering your car, they use a tag line suggesting that your driver will become your friend, Lyft also offers many discounts to loyal users and even free rides at times.    Introduction Lyft, Inc. It is a ridesharing company based in San Francisco, California which currently operates in 644 cities in the United States and 12 cities in Canada. Lyft operated through a mobile app which not only offers car rides but also scooters bicycle-sharing system and also food delivery services. This company was founded approximately seven years ago and is the second-largest ridesharing company in the United States with a 28% market share. After these years of a successful and positive outcome of the company, we decided that it is time for the company to grow and pursue international expansion through the mobile app designed for IOS and Android. Why Lyft is Exporting In France there are different transportation methods including train, busses, taxis, scooters, and bikes. Incorporating Lyft is something that definitely will contribute to the growth of the company. Also, it will benefit the popu.

1. EXPORT PLAN
Table of Contents
Executive Summary
Introduction:
Why Lyft is Exporting
Part I: Export policy commitment Statement
Part II: Situation or Background Analysis
· Product/Service for Export
· Operations
· Personnel and Export Organizations
· Products
Part III: Marketing Component
· Distribution Methods
· Sale Goals
· Terms and Condition
· Procedures
Part IV: Tactics
· Sales Goals
· Marketing Strategies
· Primary Target Countries
· Secondary Target Countries
Part V: Export Budget
· Travel
· Website Enhancement
· Other Cost

2. Part VI: Implementation Schedule
· Management Review
· Follow-up
· New Ride Procedures
Addenda: Background Data on Target
· Market Statistics
· Background Facts
Executive Summary
Mission
Lyft, Inc.’s mission as a company is “to reconnect people from
transportation and bring communities together”. While Lyft’s
number one priority is to be your choice of transportation to
your destination, Lyft also aims to be the safest and best choice.
While connecting you to drivers with the best ratings and giving
customers the ability to leave improvement feedback, Lyft is
always striving to better the environment they will put you in.
The Company and Management
Lyft, Inc. is headquartered in San Francisco, California founded
by Logan Green and John Zimmer in 2012. Lyft is now owned
by Rakuten, General Motors, Fidelity Investments, Andreessen
Horowitz, and CapitalG.
Our Services and Market
Lyft is a ridesharing company that was founded in California. It
began as solely a way for people to call a car to wherever they
were to get them to where they needed to go, as time goes on
the market is becoming more competitive adding scooters,
bikes, and food delivery services. The competition includes
Uber, Lime, Bird, DeliveryDudes, DoorDash, Postmates, etc.
The value proposition of Lyft is that there is little to no wait
time upon ordering your car, they use a tag line suggesting that
your driver will become your friend, Lyft also offers many
discounts to loyal users and even free rides at times.

3. Introduction
Lyft, Inc. It is a ridesharing company based in San Francisco,
California which currently operates in 644 cities in the United
States and 12 cities in Canada. Lyft operated through a mobile
app which not only offers car rides but also scooters bicycle-
sharing system and also food delivery services. This company
was founded approximately seven years ago and is the second-
largest ridesharing company in the United States with a 28%
market share. After these years of a successful and positive
outcome of the company, we decided that it is time for the
company to grow and pursue international expansion through
the mobile app designed for IOS and Android.
Why Lyft is Exporting
In France there are different transportation methods including
train, busses, taxis, scooters, and bikes. Incorporating Lyft is
something that definitely will contribute to the growth of the
company. Also, it will benefit the population because the
different transportation methods can be dangerous, make you
wait a lot, and be really expensive. Lyft will be something that
will change the experience for tourists and the citizens due to
the ease of using the app and just having a safe ride ready in
less than five minutes, also the company will be able to include
the different services that they offer.
Part I: Export policy commitment Statement
The mission of exporting is to provide a quality service for
France and also to expand to all Europe. Our company is willing
to utilize the necessary resources to ensure the success of our
export. We are also committed to providing services to the
market in terms of assistance in advertising and promotion.
Goals

4. · Develop long-term relationships with the different companies
that can help us advertise and advise us of how everything
works in the country.
· Successfully compete with Uber and other transportation
methods.
· Establish a strong market presence.
· Improve the phone app to provide a pleasant experience to
customers.
· Implement different methods of payment, for example, cash.
Part II: Situation or Background Analysis
· Product/Service for Export
· Operations
· Personnel and Export Organizations
· Products
Part III: Marketing Component (Dinorah Gomez)
Distribution Methods
As I learned while reading an article, Lyft follows a joint
distribution of probability. A certain given segment of
passengers will receive a coupon, and the cost per user and
incremental rides per user depend on the probability of
occurrence. The reason this “randomness” is important for them
is because they don’t want to hit their budget and volume
targets in expectation only. It would be good for them to be as
close as possible every time. By predicting the outcome there
will be business value even if the business has to lose some
efficiency. If there has been less or more incremental rides than
predicted it can damage the marketplace and falling far from the
budget can hurt the business.
“Lyft relaxes the budget constraint to be able to reduce variance
around cost and incremental rides“.
Long story short, Lyft has defined metrics and available

5. resources and acquired data and they have also built some
predictive models for incremental rides and cost and an
optimization program managing variance. During seasonal times
sometimes there are unexpected trends, because of this they
must continue to refresh training datasets and retrain models. It
is very possible for the predictions to be far off and for the
model performances to drop. Experiment results must be logged
in order to keep learning from them so that there won’t be any
problems. In order to have a sustainable learning cycle they will
construct a “distribution matching” program to remove target
bias and to exploit strategies.
Sale Goals
Lyft’s sales goals are to continue to invest in technology
advancements and expanding internationally in 2020, they are
also looking for more partnerships and decrease in spending.
Lyft reported a revenue of 1.02 billion in their fourth quarter,
this beats what analysts expected them to receive which was 984
million in quarterly revenue. While Lyft is growing revenues at
a rapid pace it is still losing a lot of money (both on net income
and cash flow basis) and remains EBTA negative.
Recently in January 29 of this year, Lyft decided to lay off 90
jobs and make some internal changes within its company to its
marketing and sales teams. Lyft is still currently growing and at
a rapid pace and will plan to hire many more employees this
year. Lyft’s goal is to increase the number of shared rides so
that it can have a positive effect on not only their sales goals
but their environmental factors too.
Terms and Condition
· The Lyft Platform
· Providing a marketplace where people who seek transportation
to certain destinations can be given the transportation option.
· Modification to the Agreement
· Lyft has the right to modify the terms and conditions of this
agreement.

6. · Eligibility
· The Lyft platform may only be used by the people who have
the right and authority to enter in the agreement.
· Charges
· For rideshare services including Fares and other applicable
fees, tolls, surcharges and taxes or any tips. Two types of fares
include variable fares and quoted fares. Fees such as the service
fee, prime time, cancellation fee, damage fee, tolls, tips and
other charges are included. Facilitation of Charges, no refunds,
coupons and credit cards are some general charges included as
well.
· Payments
· Payment received as a driver for your provision off Rideshare
Services.
· Lyft Communications
· Agreement to receive emails, text messages, calls, and push
notifications.
· Your Information
· Your platform or information you provide or send to other
users.
· Promotions and Referral Programs
· Lyft can make available promotions, referral programs and
loyalty programs with different features to any Users or
prospective Users at its sole discretion.
· Restricted Activities
· Lyft includes many restricted activities such as stalking,
threatening, harassing or carrying weapons and many more.
· Driver Representation Warranties and Agreements
· Must represent, warrant and agree in these terms.
· Intellectual Property
· These rights include database rights, copyright, design rights
either registered or unregistered, trademarks and other similar
rights wherever existing in the world together with the right to
apply for protection of the same.
· Disclaimers
· Lyft does not provide transportation services, and Lyft is not a

7. transportation carrier. Lyft is not a common carrier or public
carrier. It is up to the Driver to decide whether or not to offer a
ride to a Rider contacted through the Lyft Platform, and it is up
to the Rider to decide whether or not to accept a ride from any
Driver contacted through the Lyft Platform.
· State and Local Disclosures
· Certain jurisdictions require additional disclosures to you.
· Indemnity
· You must defend, indemnify, and hold Lyft including our
affiliates, subsidiaries, parents, successors and assigns, and
each of our respective officers, directors, employees, agents, or
shareholders harmless from any claims, actions, suits, losses,
costs, liabilities and expenses relating to or arising out of your
use of the Lyft Platform and participation in the Rideshare
Services.
· Limitation of Liability
· Affiliates, subsidiaries, parents, successors and assigns,
officers, directors, employees, agents, or shareholders will NOT
be liable for any incidents or direct or indirect damages and
many more.
· Term and Termination
· May be terminated by a user without a cause upon the other
party’s material breach of this agreement.
· Dispute Resolution and Arbitration Agreement
· You have an agreement to binding arbitration between you and
Lyft, prohibition of class actions and non-individual relief,
representative PAGA waiver, Rules Governing the Arbitration,
Arbitration Fees and Awards, location and manner of
arbitration, exceptions to arbitration, severability, drivers
claims in pending settlement, opting out of arbitration for
driver claims that are not in a pending settlement action, and
optional pre-arbitration negation process.
· Confidentiality
· Agreement to not use any technical, financial, strategic and
other proprietary and confidential information relating to Lyft’s
business, operations and properties, or information about a User

8. made available to you may not be shared.
· Relationship with Lyft
· Direct business relationship.
· Other Services
· Users may be able to use the Lyft Platform to plan and reserve
rides on public transportation, take a ride in an autonomous
vehicle provided by a third party, rent vehicles, or obtain
financial services provided by third parties.
Lyft has its own “Lyft Driver Addendum” and this is an
agreement between you and Lyft which sets forth additional
terms and conditions that are applicable to your provision of
Rideshare Services through the Lyft Platform. This includes:
· Driver Fare
· Additional Payments to You
· Payments, Adjustments and Settlements
· Rider Charges
· Lyft Fees
· Payment Processing
· Express Pay
· Promotions and Coupons
· No Additional Amounts
Procedures
Lyft offers ridesharing which matches you with any nearby
driver that will scoop you up and then drive you to anywhere
you wish to go. Lyft operates as an app that is used to get a ride
somewhere in just minutes by tapping a request for a ride on
your phone. A screened driver will be called upon to pick you
up at whichever location you click on your telephone. After
contacting your ride, you will be able to see the picture of your
driver on your phone and the car model, color and their
estimated time of arrival. The cost of the ride depends on where
you are going on a basis of mileage and time. After the
passenger has been dropped off, they have the opportunity to
rate their driver between 1-5 stars and include a comment
optionally. At the end of the day a passenger or driver will be

9. able to see each other’s rating through the application.
References
Girard, B. (2018). Empowering personalized marketing with
machine learning. Retrieved
fromhttps://eng.lyft.com/empowering-personalized-marketing-
with-machine-learning-fd36e6bdeca6
Lyft. (N.D.). Policies and Other Info. Retrieved
fromhttps://help.lyft.com/hc/en-us/categories/115002009987-
Policies-and-Other-Info
Part IV: Tactics
· Sales Goals
· Marketing Strategies
· Primary Target Countries
· Secondary Target Countries
Part V: Export Budget
· Travel
· Website Enhancement
· Other Cost
Part VI: Implementation Schedule
· Management Review
· Follow-up
· New Ride Procedures
Addenda: Background Data on Target
· Market Statistics
· Background Facts