Export marketing for attractions industry
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This document provides guidance on export marketing in the attractions industry. It discusses identifying target audiences by understanding their cultural references and needs. A SWOT analysis is recommended to understand strengths, weaknesses, opportunities, and threats in foreign markets. Communication should align with company values and involve personalized social media. Regulations and standards like customs duties vary by location and must be understood. Developing strong distribution networks through dealers and referrals is key to a stable export business. Periodic reviews of strategy are important to ensure objectives are being met.
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If the market for your product or service is taking off, you’re likely experiencing an influx of new entrants. Customers, potential employees and investors—who in the early days didn’t understand your product or were skeptical it would succeed—now tell you that “everyone’s doing that” and want to know “what’s different about you?”
In this presentation, you'll learn how to refine your target market definition and improve your positioning, so you can help your company grow in a crowded market.
Chapter 1 lecture1
This document provides an overview of key concepts in marketing management from the textbook "Marketing Management" by Dawn Iacobucci. It discusses what marketing is, the exchange between customers and companies, orientations like product and customer-oriented strategies. It also covers the marketing framework including performing a situational analysis using the 5Cs of customers, company, context, collaborators, and competitors, as well as strategic marketing planning using segmentation, targeting, and positioning (STP) and the 4Ps of product, price, place, and promotion. Finally, it discusses different types of products and buying processes for consumer and business products.
Ss segmentation
Market segmentation involves dividing a market into subgroups of consumers with distinct needs and behaviors. It allows companies to target specific segments and position their products to appeal to certain groups. The key aspects of segmentation are identifying subsets of buyers with similar needs, evaluating segments based on criteria like viability and accessibility, and segmenting markets in different ways such as by geography, demographics, or lifestyle. After segmentation, companies select target segments and develop positioning strategies to distinguish their products from competitors within the targeted segments.
Intro to marketing
This document provides an overview of marketing concepts and inbound marketing strategies. It discusses the importance of marketing for businesses, defining marketing, sales, and advertising. It also covers key marketing concepts like target markets and business sizes. The document emphasizes the importance of planning and competition analysis for marketing. Finally, it defines inbound marketing and provides examples of companies using successful inbound marketing approaches.
Segmentation, Value proposition & Go-to-market approach
On Friday 22 November 2013 in Stockholm, Implement Consulting Group once again invited the members of the Commercial Excellence Forum to an event of inspiration and discussion with peers.
This time focus was on segmentation – and how segmentation and a better understanding of customer needs and behaviour is a foundation for a more clear differentiation and effective sales approach.
Sebastien Leichtnam talked about his experience in managing sales development within Tetra Pak Technical Service and explained how Tetra Pak has grown their business through the development of segment-specific offerings and services. Tetra Pak has developed a customer segmentation model which is built on customers’ operational maturity as well as their willingness to outsource.
Environment and marketing (em) ver2
1) Successful businesses require participation from leaders and followers. Innovation is also needed to distinguish from competitors.
2) There are two aspects of creativity - the process to solve problems, and people who determine solutions.
3) To start a food processing business, one must consider the economic, social, and cultural conditions, feasibility, community needs and materials available, training, and technology.
Business plan
This document provides an overview of the key components that should be included in a business plan. It discusses the importance of having a business plan to define goals and reduce risks. The major sections covered include an executive summary, opportunity analysis, execution plan, team and company overview, and financial projections. For each section, it outlines the essential information that should be presented, such as the problem being solved, target market, competition, marketing strategy, milestones, and financial statements. The overall summary emphasizes having a clear and compelling narrative that convinces readers the business is worth investing in or supporting.
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Segmentation, Value proposition & Go-to-market approach
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Export marketing for attractions industry
- 2. Introduction ‘’ The objective of each business is to expand and nurture each territory for returns. For long people have exported goods to different geographies and have been an easy ball game. But the art lies in getting all the basics right. Given the attractions industry, a lot of norms regulate the exports market along with domestic hurdles. As they say ‘the devil lies in the details’. Take a look at some of the important points to keep in mind while opting for Export Marketing’’
- 3. IDENTIFYING AND UNDERSTANDING YOUR TARGET AUDIENCE The key details of a new market can be decoded once you are able to successfully identify and understand your target audience. By noting the cultural references and behavioral patterns of a certain territory, one can zero down on understanding what exactly the territory is in need of. You can analyze the territory by asking some simple questions like • Why am I exporting? • Why this territory particularly? • What are the key trends in your geography/market? • Who are your top prospects and customers? • What are customers buying? • What are the current gaps in demand & supply? • Which company objective will the territory fulfill? It could be either for revenue purpose or for brand expansion?
- 4. UNDERSTAND YOUR STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS (SWOT) A SWOT analysis clears your stand in the territory and gives way for your market strategy. The model needs to answer: • Strengths you will build upon • Weaknesses which you need to respond to. This includes the strengths of competitive and alternative solutions. • Opportunities in your marketplace that you will take advantage of. • Threats in your selling environment that you will defend. Study competition thoroughly and disruptive practices. There’s a lot to learn from them. Lastly define a unique selling proportion. The above trends will convert into powerful objectives. The objectives will help you define the strategies for the company.
- 5. ALIGNING COMMUNICATION • A communication should outline all the possible touch points that you will encounter with the client right from your advertisement to your first call/e-mail to your final proposal. • Maintain the same tonality. • Be it any communication, it should seamlessly outline the company values and pillars. • Apart from traditional media, take advantage of social media platforms while communicating with the desired audience. • While most advertising is designed for mass consumption, social media is a two way communication platform • Involve personalized marketing i.e. the message should appear as if addressed to individual users and are tailored specifically for the audience. • No matter what your communication is always remember ‘’ Never over commit’’. Promise only what you can deliver.
- 6. UNDERSTAND REGULATIONS AND STANDARDS The dynamics of business change as soon as you cross territories. Rules for trade vary location to location with emphasis of different factors. Here’s a checklist that you can keep close look at: • Custom Duties • HS code for your products • Packaging goods as per ISPM • Banned material list • Electrical voltage requirement
- 7. DISTRIBUTION NETWORK, DEALERS AND REFERRAL NETWORKS • A strong network of referrals works better than any other marketing tactic. • The key to having a stable export business is by nurturing your territory and its dealer network efficiently. • Any market is driven by external factors. If you can get close and personal with your customer, then you’re midway to building a successful network. • The other half is delivering a product that will cater to the needs of the customer, and making sure the product doesn’t fall in their expectations. • Keep tab on your strategy and review it periodically. If your company objectives are still unable to reach, it is time to either re-look at the strategy or the territory.
- 10. OUR CORE STRENGTHS Design and Development World class pattern and mould Manufacturing Process Stringent QA and QC Process mapping Engineering Design
- 11. Have a Water Park Vision? Tell us and we will help it slide into reality infun@arihant.com +91-9923012737/ +91-8698255559