presentation

1. AD Campaign Analysis
Mario Valdes

2. INFORMATION
• Type of product
– Chocolate
• Brand
– Hershey's
• Campaign
– Making the world a sweeter place

3. BRIEFING
AUDIENCE:
non- diabetic people
Desired
Positioning:
Every
Candy Shop
Key Promise:
Smile in every bite
Communication
tone:
Emotional

4. MESSAGE ANALYSIS
•Chocolate is delicious
What does it said?
•Using creative products
How it is said?
•Non-diabetic people
Whom is addressed to
•Every time you want something sweet
When it is said?
•Using web advertising
Where is it said?

5. WEB PLATFORM

6. WEB PLATFORM (cont.)

7. Campaign Video

8. Creative execution
• Attractive way of advertising by using images
that make people want the product

9. Product Variety

10. Personal Opinion
• Its very attractive
• Its sutile
• Its for anyone