GeniusLink is an expert operating system from GE that uses a crowd-powered approach to optimize business performance through three main components: Experts as a Service which provides access to over 21 million rated experts; Outcomes as a Service which offers a new framework for problem-solving; and a Digital Operating System platform for rapid collaboration. It aims to transform business by deploying flexible talent, using data and automation to engage experts beyond a company's normal reach, and achieving hyper-competitive operations through increased speed, agility and outcomes. Examples are provided of how GeniusLink helped GE accelerate new product development and identify over $5 billion in productivity savings through its crowd-powered approach.

1. GeniusLink
Expert Operating SystemTM
Business, On-Demand

2. Solve Your Toughest
Challenges
Transform Business
Performance & Drive
Faster Growth
Enable a Hyper-
Competitive Workforce
Copyright 2018, General Electric.
• Optimize internal
capacity and talent.
• Deploy flexible, agile
resource layer for your
talent stack.
• Shift from fixed to flex
• Analytics, data science
and automation
• Precision expert
engagement
• Counteract domain bias
• Engage experts and
solutions beyond your
current reach.
• Your employees, suppliers,
customers. More
engagement, capacity,
loyalty.
• Achieve hyper-
competitive operations—
speed, agility, outcomes
YOUR MARKET // YOUR PROCESS // YOUR CUSTOMER // YOUR BUSINESS
MODEL
It’s…
THE RIGHT PEOPLE THE RIGHT PROCESS THE RIGHT OUTCOMES
What’s your operating
system?

3. Copyright 2018, General Electric.
GeniusLink Mission
 Optimize the work system that sits
between investors & customers.
 Increase agility, throughput,
productivity. Reduce friction.
 Reliably, efficiently scale up and scale
down access to Talent, Technology,
Outcomes.
Crowd-powered Delivery.
Cutting-edge Industrial.
A smarter division of labor and intelligent automation
Crowd. Cloud. AI.

4. Confidential. Not to be copied, distributed, or reproduced without prior approval. Copyright 2017, General Electric.
Experts
as a Service
(21+ MM ‘rated’ experts
… get skillset you need
in hours)
Outcomes
as a Service
(new framework for
problem solving
and work)
Digital
Operating System
(platform for rapid
collaboration, innovation,
execution)
Copyright 2018, General Electric.
We optimize work with a new division of labor and intelligent automation.
You operate with better information, at a faster pace, with better results.
Copyright 2018, General Electric.
GeniusLink Expert OSTM
This is the Future of Work.

5. CLOSED
RESOURCING
SYSTEM
OPEN INNOVATION &
EXPERTISE ON
DEMAND
Project-based resourcing
approach solving discrete
issues
EXPANDING
REACH
Extensive network
growth, data
capture &
process
codification
CROWD-
POWERING
BUSINESS
A portfolio-based, multi-
community approach
integrating new
methodology into the way
teams solve broader issues
on an ongoing basis
THE FUTURE
OF WORK
The Future of Work is tech-
enabled and crowd-
powered.
Crowd. Cloud. AI.
New resourcing models will
learn, optimize and
transform the way the
world structures teams and
optimize business
operations.
“The solution to many tough problems
is becoming more social than technical.”
- Greg Satell in Inc.
Adoption of Hyper-Performing
Operations
New tools, talent and technologies are enabling the walk.
Copyright 2018, General Electric.

6. Advanced Future of Work methodology enables you to
apply the tools on demand to any work category.
Copyright 2018, General Electric.

7. Copyright 2018, General Electric.
6,000+
Capabilities
Categories
21,000,000+
Experts
The right people. The right
outcomes.
Automation
& Cognitive
Agile
Teams
Research
Product
Development
Strategy
Marketing

8. Mission
GE wanted to move its
lighting offerings into the
smart home space—and
create an intelligently
connected home lighting
environment that improves
consumers' lives.
The Challenge
Identifying a truly innovative
approach to move from idea
creation through product
development.
The Solution The Impact
Business, On Demand: New Product Development
GeniusLink launched a product
design competition, engaging a
global community of designers,
engineers and innovators.
Once the winning design was
selected, GeniusLink identified an
expert to create a functional
prototype for the product team to
test, refine and scale.
The final product was a GE LED
lamp that includes Alexa Voice
Service embedded directly into the
light—the first time Alexa has lived
inside a lighting product without the
support of a hub.
C by GE Sol is in market:
Impressions > awareness
Months from concept to market18
5.6
80% Acceleration
MM+
Product design options142
https://www.cbyge.com/products/sol
Copyright 2018, General Electric.
Copyright 2018, General Electric.

9. Mission
Achieve $5B in
productivity over a 10
year period by deploying
additive manufacturing
capabilities and services
across industry business
units.
The Challenge
How could a new team
educate and engage a
distributed workforce?
Coordinate with
engineering, product and
manufacturing teams;
and then identify,
prioritize and activate
projects?
The Solution
Additional projects in backlog
for sustained innovation
pipeline
Within 9 months, $5B in
savings approved
The Impact
1k+
Projects submitted from
28 countries
Business, On Demand: New Capability Development
GeniusLinkTM
GE GeniusLink Expert Operating SystemTM
helped
the team organize their efforts with a new division of
labor and intelligent automation.
Experts as a Service (people): connected the
capabilities experts in the GE Additive business with
the product owners of the GE industrial groups to
build a new innovation funnel based on the
application of new manufacturing capabilities to a
mature product pipeline.
Crowd-powered FastWorksTM
(process): uses an
MVP and metered-funding methodology to
accelerate prototypes, learnings, and minimize over-
investment.
Digital Operating System (platform): enabled
them to invite the global, distributed workforce into
an online collaboration platform, to exchange
information, workflow projects, dashboard
performance. Copyright 2018, General Electric.

10. OPPORTUNITIES
& SAVINGS
SOLUTIONS
FOR
OPTIONALITY
(average per project)
Business, On Demand: Impact
Copyright 2018, General Electric.
Better Results, Faster.
1,000
CROWD-POWERED
PROGRAMS
$6B
AVERAGE PROJECT
ACCELERATION
50% 90
EXPERTS IN
ECOSYSTEM
21MM

11. GeniusLink
Expert Operating SystemTM
Business, On-Demand
The Future of Work is Here.