Hi, We are organizing a one-day workshop on \'How to reduce marketing communication costs and deliver results\' on 18th September \'09 from 9 a.m. to 6 p.m. at Pune. LIMITED SEATS . CLICK HERE http://www.seagulladvertising.com/

1. How to turn your marketing communication ‘cost’
into a source of profit?

2. What is Wings for Profit?
• Wings for Profit is a process that makes advertising &
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communication result oriented
• Wings for Profit is Seagull’s brand planning tool that allows you
to pay by results.
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• Wings for Profit ensures we earn only when you earn.

3. Given the current economic scenario, wouldn’t you
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want a process that ensures you pay by result?

4. How does Wings for Profit ensure results?
To be result oriented we need to set a SMART objective. This is the
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objective that we – you & us, target to achieve. This objective has to
be
• Specific. Quantifiable.
• Measurable
Measurable.
• Achievable.
• Reviewable.
• Timebound.
After the SMART objective is agreed, we implement the Wings-for
Profit model

5. How to get started on Wings for Profit
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start earning profit in 8 hours?
Seagull presents a one-day workshop on Wings for Profit
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with money back guarantee

6. What is the Wings for Profit Workshop and how will it
help you?
A one-day workshop designed to reduce marketing costs and
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deliver results
• A unique brand planning tool that turns marketing
communication from a ‘cost’ into a source of profit
• A principle that is working well for well known names in
well-known
business today
• Wings for Profit helps you earn while you learn

7. Learn and earn- The how?
• How to set a SMART objective that lets y
j your brand take flight
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• How to measure the allowable "cost per response" or "cost per
conversion"
• How to discover the "Aha Truth" of your brand
• How to discover your "Friends of the Brand"
Friends Brand
• How to generate "Three Right Answers"
• How to evaluate the best solution
• How to develop an actionable "Wings for Profit“ blueprint

8. Step-by-step towards profits
• Wings for Profit ensures y
g your team will "learn-by-earning" on
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your own brand
• No lectures, no theory format
• You can work on a real-world case you need to solve
• Your team will be taken through a step-by-step process of
step by step
planning for profits
• And relax. All your brand plans will stay absolutely confidential

9. Who should attend?
• Key decision makers of any marketing team
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• A maximum of five members per team
• If you already have brand consultants, you are welcome to
bring them along as part of your team

10. The faculty
Sumit Roy
• Founder of Univbrands, a learn-by-earning
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university founded in 1991
• Leading brand building coach who has worked on
brands like BBC World, Castrol, Citibank, Coca-
Cola, HLL, Intel, Ion Exchange, JWT, Kellogg's,
Marico, McKinsey & Co., Microsoft, MTV, Pfizer, to
name a few
• Visiting Faculty at IIMA, MICA, Symbiosis and
Northpoint Centre of Learning, in India

11. Vital stats
• Date: 18th September 2009
• Timing: 9.00 a.m. -6.00 p.m.
• Venue: Pune. Details to be confirmed later.
• Workshop fees: Rs. 50,000 for a maximum of a five member
team or less.
less

12. Satisfaction guaranteed. Or get your money back *
If you are not convinced
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• That the idea your team generates by the end of the workshop
will meet your pre-defined marketing communication challenge
• While reducing your marketing communication costs
• Then your workshop fees will be refunded
Then, refunded.
* For the money back guarantee to be operative, the CMO, or deciding
authority for any marketing initiative in your company, must attend.

13. How to register?
Send in the details of your five-member team to
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vinitha@seagulladvertising.org
A cheque for Rs. 50,000/- payable at Pune, in favour of Sead
Advertising Pvt Ltd should be couriered to Vinitha Sequeira Sead
Pvt. Ltd. Sequeira,
Advertising Pvt. Ltd. , Windsor Commerce, 5th floor, Opp. Baner
Tel. Exch. , Baner Road, Pune-411045.
Limited seats only for 6 teams. Rush in your details.

14. Thank you