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Armc dublin 2015 ar ex m
Maximizing ROI through Campaign Integration discusses how augmented reality can be used to create immersive brand experiences and maximize return on investment. It notes that as goods and services become commoditized, customer experience is emerging as the most important product. It then discusses how augmented reality can stage differentiated experiences for customers by integrating augmented reality campaigns across marketing channels to increase reach and track the customer experience journey from engagement to conversion.
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Armc dublin 2015 ar ex m
- 1. Maximising ROI throughCampaign Integration AR Smart Glasses for Experiential Marketing Scott Hope, Commercial Director AR Experiential Ltd ©2015 AR Experiential Ltd
- 2. Maximising ROI throughCampaign Integration AR Smart Glasses for Experiential Marketing Scott Hope, Commercial Director AR Experiential Ltd ©2015 AR Experiential Ltd
- 3. As goodsand services become commoditised, customer experience is emerging as the product. Evident in Retail and Leisure, what about Marketing ? Consistent quality alone can no longer differentiate choices for consumers. Brand Experience - associative or emotional value. Welcome to the Experience Economy ©2015 AR Experiential Ltd
- 4. sell goods deliver services stage experiences differentiated undifferentiated competitive position market pricing premium The Progression ofEconomic Value ©2015 AR Experiential Ltd
- 5. Entertainment Educational EscapistEsthetic Active Participation Immersion Passive Participation Absorption sweet spot Four Realmsof an Experience Sensory Engagement ©2015 AR Experiential Ltd
- 6.
- 10. Augmented Reality - ImmersiveBrand Experiences
- 11. ROI metrics forAugmented Reality ?
- 12. • Augmented Realityis a Catalyst for WOM ! • Digitally Integrate to Maximise Reach ! • Track Customer Experience to Conversion!
- 13. ©2015 AR ExperientialLtd AR vs Hybrid (AR/VR) … sustaining the brand message?
- 14.
- 16. Any Questions ? ARSmart Glasses - Content Showcase Scott Hope – Commercial Director Javier Campos – Technical Director ©2015 AR Experiential Ltd