Business Openers supports organizations to achieve sustainable success through unique brand positioning strategies. They strive to create market opportunities and realize business growth using the brand as a compass. Internal branding is important as it provides direction to the internal organization to fulfill promises to customers and gives marketers a compass for strategic direction. Strong brands have a clear and relevant positioning that is authentic and consistently lived through the organization.

3. What we do: © BrandHouse Brand Positioning Strategy & Action Brand Innovation Internal Branding

4. ‘Het Beste boek van 2008’ Tijdschrift voor Marketing

5. Brands that we work for:

7. Internal Branding? Internal Branding is using the brand as an instrument to provide direction to the internal organisation to fulfil the promise to the customers. Internal Branding provides marketers with the chance to deliver a compass for the strategic direction of the organisation.

8. Brand values define the way ‘how’ Values provide direction to the activation of the brand

9. Define the brand clearly using the Brand House © Aspiration value Aspiration value Anchor value Core value Anchor value Promise Dream

11. B R A N Communication Business Distribution Marketing D Communication Business Distribution B R A N D Result: The brand is incorporated in every discipline of the business Finance HR Sales R&D Finance HR Sales R&D Marketing

13. Business Openers Business Openers Gideon Schipaanboord Dorpsstraat 31 1399 GT Muiderberg [email_address]