Born to brand webinar
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This document outlines a framework for creating an aligned and resonant brand, including defining the brand's promise, expectations, experience, and relationship with customers. It stresses the importance of coherence, clarity and communication in branding. The framework involves defining the brand's mission of what and why, vision of possibilities and potential, and values, which are crucial to both the mission and vision.
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- 1. A Framework for Creating An Aligned and Resonant Brand Presented by Danielle M Miller Founder of BrandSnap
- 4. A promise A set of managed expectations An experience A relationship
- 7. • Mission=What you do + Why you do it • Vision= the possibility + the potential that you see • Values are crucial to both
- 13. • Thank you! • Surprise! • http://daniellemmiller.com/creating-your-watermark-brand-program/