National Aeronautics and Space Administration (NASA) aims to shift public perceptions of its brand through an interactive kiosk experience called SpaceSmart. SpaceSmart uses technology-driven kiosks to engage audiences, collect data on perceptions, educate participants, measure changes in perceptions, and reward participation. It contains multiple stations on topics like NASA's contributions to daily life and sustainability. Data from SpaceSmart's first deployment at an AARP event showed it effectively engaged older audiences and demonstrated initial shifts in perceptions of NASA's relevance after gameplay.
NASA's 2014 International Space Apps Challenge: Collaboration ProcessBeth Beck
This presentation outlines the collaboration process. NASA's International Space Apps Challenge is an innovative incubator program. In 2014, over 8000 participants from around the world convened around NASA data in five mission challenge areas [asteroid, earth watch, human spaceflight, robotics, and space tech] to create 671 solutions. This presentation to the US federal government challenge community answers the question about how teams in a challenge environment.
Presentation of program STILL UNDER DEVELOPMENT where NASA will provide an exhibit experience for visitors to engage in space interactive games, while providing NASA a measure of their attitudes and opinions of space. During the course of the experience, we provide info on NASA technology, then measure the movement of their opinions during the engagement. This presentation is a snapshot of where we are today. We're still creating the game mechanisms to provide content. A social media component for users to receive reward and interact with Facebook and Twitter. Stay tuned.
Bill Meyer (Virtual Science Center): Turning Kids on to STEM by Letting Them ...AugmentedWorldExpo
A talk from the Training & Education Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Bill Meyer (Virtual Science Center): Turning Kids on to STEM by Letting Them Discover How VR and AR Tricks Our Brain
How exactly does Virtual and Augmented Reality game human perception so things we know aren’t there seem to exist? Can simple and robust public learning experiences empower and delight people of all ages to experiment and discover the answers for themselves? The answer is yes. This talk will present examples and discuss how UX best practices can be applied to create effective inquiry-based learning experiences that unpack seemingly complex modern technologies. Through iterative design coupled with repeated visitor testing, we deconstructed the surprising perceptual science and technology behind VR and AR into 16 cool hands-on experiences that spark “aha” moments and minimize the need for wordy explanations. We keep concepts intuitive, playful, and fun to understand. Our traveling exhibition goal is to show visitors they're smarter than they suspect, inspire students to aim for STEM careers, and help teachers lead deeper NGSS and Common Core dives both in and out of the classroom. This 45 second video shows an example exhibit and part of our visitor testing process: https://youtu.be/Sgh0Sys57lY Without needing to learn the terms, visitors discover the secrets of how things like Motion Parallax, Stereo Vision, 3D Audio Spatialization, Outside-In, and Inside-Out Tracking work in concert to make virtual, augmented and mixed reality experiences possible.
https://awexr.com
NASA Twittersphere: Social Space FrontierBeth Beck
International Space University "Public Face of Space" Symposium in Strasbourg, France. Poster session. New beginnings for NASA using Twitter as a social media tool.
NASA's 2014 International Space Apps Challenge: Collaboration ProcessBeth Beck
This presentation outlines the collaboration process. NASA's International Space Apps Challenge is an innovative incubator program. In 2014, over 8000 participants from around the world convened around NASA data in five mission challenge areas [asteroid, earth watch, human spaceflight, robotics, and space tech] to create 671 solutions. This presentation to the US federal government challenge community answers the question about how teams in a challenge environment.
Presentation of program STILL UNDER DEVELOPMENT where NASA will provide an exhibit experience for visitors to engage in space interactive games, while providing NASA a measure of their attitudes and opinions of space. During the course of the experience, we provide info on NASA technology, then measure the movement of their opinions during the engagement. This presentation is a snapshot of where we are today. We're still creating the game mechanisms to provide content. A social media component for users to receive reward and interact with Facebook and Twitter. Stay tuned.
Bill Meyer (Virtual Science Center): Turning Kids on to STEM by Letting Them ...AugmentedWorldExpo
A talk from the Training & Education Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Bill Meyer (Virtual Science Center): Turning Kids on to STEM by Letting Them Discover How VR and AR Tricks Our Brain
How exactly does Virtual and Augmented Reality game human perception so things we know aren’t there seem to exist? Can simple and robust public learning experiences empower and delight people of all ages to experiment and discover the answers for themselves? The answer is yes. This talk will present examples and discuss how UX best practices can be applied to create effective inquiry-based learning experiences that unpack seemingly complex modern technologies. Through iterative design coupled with repeated visitor testing, we deconstructed the surprising perceptual science and technology behind VR and AR into 16 cool hands-on experiences that spark “aha” moments and minimize the need for wordy explanations. We keep concepts intuitive, playful, and fun to understand. Our traveling exhibition goal is to show visitors they're smarter than they suspect, inspire students to aim for STEM careers, and help teachers lead deeper NGSS and Common Core dives both in and out of the classroom. This 45 second video shows an example exhibit and part of our visitor testing process: https://youtu.be/Sgh0Sys57lY Without needing to learn the terms, visitors discover the secrets of how things like Motion Parallax, Stereo Vision, 3D Audio Spatialization, Outside-In, and Inside-Out Tracking work in concert to make virtual, augmented and mixed reality experiences possible.
https://awexr.com
NASA Twittersphere: Social Space FrontierBeth Beck
International Space University "Public Face of Space" Symposium in Strasbourg, France. Poster session. New beginnings for NASA using Twitter as a social media tool.
Presentation to the International Astronautical Congress: Prague 2010. How to be heard above all the noise. A sampling of some of the many NASA's tools to communicate our cool space stories.
Presentation by Debra Askanase, Steve Backman, Marc Baizman at the 2011 Massachusetts Nonprofit Network/Associated Grantmakers of Massachusetts annual conference.
This is pdf version of presentation made to New York School Public Relations Association. It is based on "The Public Relations Practitioner's Playbook" and "The ABCs of Strategic Communication" published by AuthorHouse.
Presentation to the International Astronautical Congress: Prague 2010. How to be heard above all the noise. A sampling of some of the many NASA's tools to communicate our cool space stories.
Presentation by Debra Askanase, Steve Backman, Marc Baizman at the 2011 Massachusetts Nonprofit Network/Associated Grantmakers of Massachusetts annual conference.
This is pdf version of presentation made to New York School Public Relations Association. It is based on "The Public Relations Practitioner's Playbook" and "The ABCs of Strategic Communication" published by AuthorHouse.
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Social media, and whether or not it's adopted in any organisation, is almost entirely down to the culture of the organisation. But having a culture that doesn't match the aspirations of openness and sharing that would make social media a natural progression for the organisation does not mean that all is lost.
http://edu.blogs.com
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
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Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
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for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
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A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
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Antifertility, Toxicity studies as per OECD guidelines
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How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
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Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
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Exhibitor2011 SpaceSmart Shifting Public Perceptions of Space
1. National Aeronautics and Space Administration
Shifting Public Perceptions
Exhibitor 2011
Session M107
Our Mission: To create the world’s most meaningful and memorable experiences for brand marketers, show organizers and event attendees.
1
2. Session #M107
NASA How to Shift Public Perception
Beth Beck, Outreach Program Manager, Office of Space Operations, NASA Headquarters
Beth’s career spans nearly 25 years in the federal government, beginning as a graduate fellow with the Central Intelligence
Agency to her current position as Space Operations Outreach Program Manager at NASA Headquarters in Washington, DC.
Joining NASA in 1985, Beth’s assignments include space science, astrobiology, space shuttle, space station, and exploration
programs; handling policy issues that affect NASA’s international, legislative, budget, procurement, web, and
communications areas.
Joanna Scorsone, Senior Account Executive, GES Global Experience Specialists
Upon joining Global Experience Specialists (GES, formerly Exhibitgroup/Giltspur) in March of 2004, Joanna Scorsone began
managing experiential and trade show programs in various industries including government, home improvement, consumer
electronics, healthcare, and entertainment. As part of GES’s New York City team, Joanna’s integrated approach to managing
her clients’ initiatives ensures that business goals and objectives are met through innovative turnkey solutions to often
complicated programs. As a Senior Account Executive, Joanna leads a team of industry specialists at GES, assuring that every
part of every project is driven by an expert in the field.
Angela Triano, Strategic Marketing, GES Global Experience Specialists
Angela Triano has dedicated the past 17 years to the Direct Marketing industry working at top dm agencies in the US and UK.
In 2007, Angela joined GES (formerly Exhibitgroup/Giltspur) to assist in bringing experienced strategic marketing efforts to
the Event and Exhibition arena. Upon joining the New York City based CRM team she engaged immediately with major
brand clients such as, NASA Space Operations Outreach Program. For the past three years Angela has assisted many brands
and organizations in focused audience messaging, gaining insight and obtaining pertinent metrics around business objectives
overall.
2
2
3. Your Parting Gifts; or Takeaways
• Engaging the right audience
• Determine the right communication channels
• Gain Baseline perceptions on Brands
• Simple and effective live social networking ideas
• Virtual rewarding through social media and casual gaming
• Understand the value of obtaining data that
reveals immediate shifts in brand perception
• Validate event efforts with immediate data trend
3
4. Volunteer Questions:
What does NASA stand for?
1) North American Space Association
2) National America Space Agency
3) Northern Astronomic Science of America
4) National Aeronautics and Space Administration
What are current ways of getting water on the International Space Station?
1) Astronauts bring all the water supply they need with them on their long duration missions.
2) There are elements in outer space that were recently discovered that create moisture outside
the station that astronauts collect and filter.
3) Along with resupply vehicles, the space station crew consumes water supply and filters the
waste water including urine! …Yesterday’s water is tomorrows’ coffee.
4) None of the above.
Which of the following statement is true:
1) NASA is the only space agency that launches into outer space.
2) A commercial space provider sends humans to space.
3) 20% of your tax dollars support the space program for NASA
4) 6 humans live off the planet for 6 months at a time.
4
5. Identify The Problem?
• NASA Situation:
• Baby-boomers remember walking on the moon and remain loyal
• Communication channels were limited and now…
• “Rocketeering” turned to Shuttle and more launches with more
missions and scientific experiments.
• NASA Needs:
• Help educate specific audiences that are less loyal
• Engage new generations and new interests
• Grow the loyal generations and update them on current missions
• LISTEN… LISTEN… LISTEN…
5
6. What do they know?
What does the “public” know about NASA?
• Little Specific Knowledge
• Lack of Relevance
• Low Excitement
• Disconnect from Activities
• Lack of Current Context
What does your audience segments know about your brand/s?
6
6
7. What do you know?
What does NASA know about their audience?
Before Exposure to NASA After Exposure to NASA
Technology Technology
100% 100%
94%
80% 80%
60% 60%
40% 53% 40%
20% 20%
0% 0%
Relevant to Lives Relevant to Lives
7
8. What do you know?
What does NASA know about their audience?
• Men support exploration more than women
• 65+ =Interest drops off
• 45-64 yr olds = “base” NASA supporters “The Apollo Generation”
• 25-44 yr olds = Frame of reference = Tragedy
• 18-24 yr olds= Little to no frame of reference
How to engage the right audience by reviewing
behavioral generation differences
8
9.
10. What Are the Best Communication Methods
• Define right communication channel/s
• Over 1,600 messages a day
• Channels seem endless
—TV
—Cable
—Radio
—Web
—Blogs
—Twitter
—Facebook
Define the right
—YouTube communication channel/s for
—Billboard the right audience
—Print
—Mail
—Flicker
10
10
11. So…Now What Do We Do?
How do you …
• Move the needle?
• Measure the movement?
• Grow the brand?
Simple ways to gain baseline perceptions
on your brand/s
Round of applause please!
11
13. is…
• Technology driven kiosk experience that
• Engages
• Collects
• Educates
• Measures
• Rewards
• Multiple Kiosk Stations that address some of NASA’s
core areas:
• NASA in Your Life • Orbital / Lunar Rovers
• Green NASA • You Chart The Course
• Space Walk • Explorers Wanted
13
14. Step One / Start: ID Station
Gather Baseline Information
Step Two: Player Station
Educate, Engage, Measure
Step Three: Leader Board
Competitive , Want More, Share
Have Fun and Tell Friends
18. The Experience of SpaceSmart:
Step 1: Welcome: ID Station (Badge Information)
18
19. SpaceSmart: Game On!
Front of Badge Back of Badge
Give your customers something that…
•Makes them feel part of your team
•Important
•Personalized
•Measureable!
19
20. The Experience of SpaceSmart:
Step 1: Welcome: ID Station (Baseline)
Simple ways to gain baseline perceptions
on your brand/s
20
21. The Experience of SpaceSmart:
Step 1: Welcome: ID Station (Baseline)
21
22. The Experience of SpaceSmart:
Step 2: Player Station One: NASA in my life
(Measure, Challenge, Educate, Shift)
22
23. Player Station One: NASA in my life – Home
(Measure, Challenge, Educate, Shift)
23
42. Where’s the beef? I mean Shift?
Understand the value of obtaining data that
reveals immediate shifts in brand perception
NASA stands for ?
1) North American Space Association
2) National America Space Agency
3) Northern Astronomic Science of America
4) National Aeronautics and Space Administration
Does NASA contribute new ways of sustainability, such as recycling Urine?
1) True
2) False
3) I don’t know
Less than 1% of the US taxpayers $ makes up NASA’s annual budget.
1) True
2) False
42
44. Perception Shift Data Example
What best describes your opinion of NASA contributions? (Select One)
• Old School; only affected inventions from 1960-1970
• Only affects technology and really not important to me
• Many inventions affect all our daily lives
• Not currently contributing to new inventions that may affect my life in the future
Baseline Pre Game Post Game Play
90
140 132
80
70 120
60 100 89
50 80
40
25 60
30
20 12 40
10 20
0
0
Under 18 18-21 22-34 35-49 50-64 65+ Under 18 18-21 22-34 35-49 50-64 65+
Old School Only Technology Daily Lives Not Currently
44
45. SpaceSmart at AARP
Overview Demographics
AARP utilized the first SpaceSmart kiosk deployment with the following pieces:
• 1 ID station
• 3 Gateway Player Stations
• 1 Leader board station
Summary of players/responders
• Total Users: 378
• Unique Users: 179
• Completed Entire Experience: 22
Audience age group geared to 50+ as expected
Validate event efforts with immediate data trend
45
46. AARP 2010: SpaceSmart ID Station:
Number of Players Per Age Group
200 180
180
160
140
Players
120 110
100
80
60 44
40 27
20 13
4
0
Under 18 18-21 22-34 35-49 50-64 65 and older
Observations:
• As expected majority of the responders are 50+ age group at AARP
N=378
46
47. AARP 2010: SpaceSmart ID/Player Station:
Number of Players Per Age Group, By Game
300
257
250
53 65 and older
50-64
200 35-49
180
14 22-34
150 106 18-21
53 Under 18
100
77
79 8
70
50 27 47 4
35 4 30
13 4 22
22
25 9 1
18 20 8 7
3 3 11 2 6 10 8 6
7 9 4 6 4 6 6 4 4 4
0
nasa-in-my-life green-nasa rover space-walk explorers-wanted chart-the-course debrief
Observations:
• The game play decreases in order as the experience continues. Indicates lack of time or interest to
continue through the experience. The feedback from staff members was that it was more of a timing and
misunderstand issue than lack of interest.
• Recommend revisiting after other show exposures but in short term adding signage to kiosks.
N=648
47
48. AARP 2010: SpaceSmart Player Station:
Number of Games Each Player Completed
120
100 96
80
60
40 32
22
20 17
6 3 3
0
One Two Three Four Five Six Seven
Observations:
• 54% of the players completed one game.
• 45% of the ID responders did not play any games. This was explained that the process was
unclear to the attendees. In many cases, these responders would retrieve their badge and
think the experience was over. We believe the signage will reduce this confusion.
• 18% and less played two or more games.
N=179
48
49. Stay in Touch!
Beth Beck:
SpaceSmart www.twitter.com/bethbeck
• www.twitter.com/spacesmart www.bethbeck.wordpress.com
• Slide Share
NASA Outreach
Joanna Scorsone:
• www.facebook.com/nasa.gov
www.twitter.com/joannascorsone
jscorsone@ges.com
Angela Triano
atriano@ges.com
www.twitter.com/trianotwntxs
www.linkedin.com/in/trianoa
Please remember to fill out surveys for this session
M107