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Exercise 3: Writing Soft (Indirect) Leads
Objective:The purposeof thisexercise istoequip youasagoodfeature writerwhocanentice readers
by preparing an attractive and effective introduction, which can hook them to the story. After
undertaking this guided exercise, you should be in a position to write good soft leads.
Soft leads:
Unlike hardnewsleads,softleadsare indirectinapproach,andthe purpose istoattractthe readerto
the story, and not to summarize a story in a sentence. …
Work sheet
Question. 1. Write an anecdotal lead with a person focus about the
educational system of our country.
Answer: Soft or Delayed Leads
This leadenticesthe readeror listenerintothe story by hintingat its contentsin a brief narrative or
descriptive form. It is usually used with feature stories or longer news stories with a focus on the
human aspectof a newsissue.It is almostalwaysfollowed by a nut graph – a paragraph similarto a
summary lead that states the news focus of the
Question. 2. Write a descriptive lead for a story that focuses on
environmental pollution.
Answer: Air pollutionmanagementevolvedfromconcerns about dirt and dust - such as soot on our
dryinglaundryinabackyardnexttothe coal boiler.By1900we were concernedaboutafew chemicals
like metals from smelters, and by the 1950s we learned of smokestack acids causing smog and acid
rain. Finally, we now focus on specific chemicals in air.
Two seminal events taught us that air pollution was
Question. 3. Find an example of various types of soft leads. Analyse
whether your examples are effective, and explain why or why not.
Answer:A softleadmeansthe firstfewparagraphsof astoryintroduce the topicinawaythatdoesn't
immediately present the newsworthy aspect.
If a serial killer terrorized a town, a hard news lead would be:
"The people of Townsville are living in fear after a
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Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
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Exercise 6 writing soft (indirect) leads

  • 1. Dear students get fully solved assignments Send your semester & Specialization name to our mail id : help.mbaassignments@gmail.com or call us at : 08263069601 Exercise 3: Writing Soft (Indirect) Leads Objective:The purposeof thisexercise istoequip youasagoodfeature writerwhocanentice readers by preparing an attractive and effective introduction, which can hook them to the story. After undertaking this guided exercise, you should be in a position to write good soft leads. Soft leads: Unlike hardnewsleads,softleadsare indirectinapproach,andthe purpose istoattractthe readerto the story, and not to summarize a story in a sentence. …
  • 2. Work sheet Question. 1. Write an anecdotal lead with a person focus about the educational system of our country. Answer: Soft or Delayed Leads This leadenticesthe readeror listenerintothe story by hintingat its contentsin a brief narrative or descriptive form. It is usually used with feature stories or longer news stories with a focus on the human aspectof a newsissue.It is almostalwaysfollowed by a nut graph – a paragraph similarto a summary lead that states the news focus of the Question. 2. Write a descriptive lead for a story that focuses on environmental pollution. Answer: Air pollutionmanagementevolvedfromconcerns about dirt and dust - such as soot on our dryinglaundryinabackyardnexttothe coal boiler.By1900we were concernedaboutafew chemicals like metals from smelters, and by the 1950s we learned of smokestack acids causing smog and acid rain. Finally, we now focus on specific chemicals in air. Two seminal events taught us that air pollution was Question. 3. Find an example of various types of soft leads. Analyse whether your examples are effective, and explain why or why not. Answer:A softleadmeansthe firstfewparagraphsof astoryintroduce the topicinawaythatdoesn't immediately present the newsworthy aspect. If a serial killer terrorized a town, a hard news lead would be: "The people of Townsville are living in fear after a Dear students get fully solved assignments Send your semester & Specialization name to our mail id : help.mbaassignments@gmail.com or call us at : 08263069601