- This presentation provides an overview of an extended stay system business model. - It discusses topics such as ownership structure, objectives, investment, vision, marketing analysis, operations management, and financial analysis. - The business aims to provide long stay accommodation across 25 locations in Andhra Pradesh, focusing on the budget segment that currently lacks quality standardized options.

1. -Executive Summary Model
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Report
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AN EXCLUSIVE PRESENTATION - AN OVERVIEW SUMMARY OF
THE PROLIFIC EXTENDED STAY SYSTEM
THIS PRESENTATION IS MADE BY
S.JAYAKUMAR ----MA,MBA, ACS –INTER , DIPLOMA IN
HOTEL AND AIRLINES MANAGEMENT ,BGL,DIPLOMA IN
COMPUTER APPLICATIONS
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2. •
•
•
• BUSINESS ENTREPRENAURSHIP -Model
Entrepreneurship-owner
Business formulation
•
• Market Research & Project Identification
•
• Project Report , Feasibility and Design
•
Company status –Incorporated-Partnership-objectives and Articles
• '
• Capital –Sources and Mobilization
• HOTEL BUSINESS PROCESS
•
• OPERATIIONAL SUPPORT SERVICES CORPORATE BUSINESS ENCRYPT `
• 1 ACCOMODATIONS 1 SALES AND MARKETING 1 BUSINESS PLAN-BRANDING ,SOPs, Trip advisor
• 2 FOOD and BEVERAGE 2 FINANCE & HR and ADMN 2 KRA’: s /KPI ’s, Opportunity Cost decisions
•
• 2 A KITCHEN 2A MATERIALS supply chain-Stores 3 ASSET MANAGEMENT
• inventory, par stock, physical COST BOARD
• stock Verification, Balance sheet Leverage Recon ,Fixed Asset Register
• IFRS ,GAAP & , AUTHORISATIONs
• B STEWARDING B HUMAN RESOURCES 4 PROFIT PLAN- USAH - Budget GOP ,cash flow
• C COLD STORE AND GEN STORE C SECURITY
• ENTERTAINMENT 5 CONTRACTS – LEGAL SYSTEMS
• HEALTH CLUB 3 Engineering 6 Risk Management IT solutions /Package systems
• SPA 3 a PROJECT -Renovation
• BOUTIQUE b Preventive Maintenance
• c Key spares Procurement
• 4 Transportation 7 Manning Guide –structure, PA,SWOT Welfare
• DISCO ORGANISATIONAL STRUCTURE,JOB DESCRIPTION`
• Trade union Relations ship
• Swimming Pool 5 IT -MIS 8 Tax Planning-Surplus –New project Identification
• Tours –local
• Guest Transport 9 OWNING COMPANY/OPERATING COMPANY OBLIGATIONS
• Diving
• Cruise 10 PASSION AND OWNERSHIP
• Sea sports
• Beach sports A HOTEL BUSINESS MDEL—BY JAY
• Cost board
•
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3. Organisational structure –hotel ,Hierarchy ,Relationships,communication flow ,job
descriptions-the structure needs to plan ,Organise ,Staff ,Direct ,Coordinate and control
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4. INDEX
• INTRODUCTION—ALL MODEL REPORTS
• OWNERSHIP-CAPITAL STRUCTURE
• OBJECTIVES
• INVESTMENT
• VISION MISSION/POSITION
• CORPORATE PLANNING
• MARKET ANALYSIS
• CUSTOMER ANALYSIS CONCLUSIONS
• COMPETITOR ANALYSIS CONCLUSIONS
• PRODUCT ANALYSIS CONCLUSIONS
• MATERIAL MANAGEMENT
• OPERATIONAL MANAGEMENT
• FINANCIAL ANALYSIS –Budgets –Cash flow
• ASSET MANAGEMENT-
• ENGINEERING /PROJECTS
• HUMAN RESOURCES –Executive Team
• SUMMATIONS
• ROAD MAP
• THANK YOU
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5. Ownership
• CAPITAL ---the companies Assets and Liabilities are Listed
• The promoters-
• A start Up company in a small way is now an Ongoing company
with 127units serving two locations Begumpet and Madhapur ,
and is projecting a hall mark growth in the next couple of years
• ISO 9001 certified company manifested with Premise , Vision ,
enterprise and global Benchmarking
• Has an Award from the Local Government, and expects to TIE up
with an established Global Brand extended stay Operator and
also expects to tie up with a Global Brand for Technology
/Knowledge Transfer To meet International standards of
Operations and Management
• The company Visions for a training and Educational
programming for its employees as also for hospitality student
community in the Local state by franchising with the UK
educational institute
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6. Objectives
• To provide the Long Stay Guests a sophisticated Accommodation with facilitations of
a Luxurious living
• To strengthen and contribute to the Tourism infrastructure in the country
• To cater to all segments of tourist Markets in the Indian and Global markets.
• To follow and implement the legal system , and follow all legal imperatives of the law
of the country as applicable
• Our extended stay concept is envisaged as a systems based concept with a written
down manual –SOP’s to regulate an emphatic approach in enhancing the service
standards of the Hotel
• To enhance the company stature in terms of growth through the Process of 4 M of
management Market ,Money, Materials and Manpower through a coordination process
of operational and utilities Management for achieving a surplus and Gainful road Map
of Harmonious hospitality in Ivory Sands ,
• To Evolve and Derive The Time Share concept, as an Additional Market Driven Force
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7. Investment Portfolios and Statistics
• INVESTMENT REQUIRED
• Phase 1 -Looking to raise INR 361,250,000 to rollout 25 locations providing
an Extended Stay System in the state of Andhra Pradesh
• Break even Rooms as a %age of available rooms is 61% in Y1 and reducing
to 32 % in Y5
• Pain Points Addressed –Lack of Good Quality Standardized Accommodation
System in the Budget Segment that is suitable for Long and Short stays
• A 3-Phase planned approach developed to create a dominant brand. This
investment is for Phase 1 creating the biggest operator in the state of Andhra
Pradesh
• Phase 1 is an asset light model based on leasing with rapid commissioning
time of around 3 months per property
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8. VISION / MISSION
• Vision -To be a Respectable Indian Leader in Global
Hospitality by providing World Class Extended Stay experience
to our Guests. Be India’s Largest and Favorite Extended Stay
System. To show an occupancy of 90%
• Mission -Be a respectable extended stay leader by providing
Value and Efficient experience to our guest in at least five
locations in the state of Andhra Pradesh and Proximity States.
and Create the credibility of the accommodation units being
number 1 in its region
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9. CORPORATE PLANNING
• The replacement analysis the business venture should have a clear policy
on equipment replacements to ensure an increased output
• The company should have a progressive development plan to increase the
revenue
• The corporate marketing plan, the business plan the concurrent financial
plan are all prospective tools
• Computerization is the modern tool where the computation of data is
customized for effective decision making
• Conservative product selling should be replaced to innovative product line
selling
• We must add value to product to retain the selling capacity
• We must conserve on costs both operational and fixed cost options
• Minimize fixed cost to achieve better break even sales
• Advertising strategies should include copy and message writing
innovative
• Sourcing of funds , sourcing of raw material, sourcing of human resources
• MIS –selection of computer packages for point of sales, front office and
backoffice an
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10. MARKET ANALYSIS
MARKET SEGMENTS AND MAJOR
STRATEGIES , REVENUE ANALYSIS KPI-KRAs
• Value To Extended Stay Conception –Time Share ownerships, A
Digression to the Main Concept
• A marketing plan, with a distinctive advertisement strategy, message
driven to various segments of the market to exploit the market situations,
confirms to marketing budget expenses would have to realize the room
nights business with appropriate recoveries –Average Room Rates, and
Revenue penetration so also with the food and beverage income and other
income, with the recoveries and the yield per night on total income
• A Business Plan visioned with a budget a variance analysis USAH , with a
continuous monitoring of Revenue and costs should help in achieving a
stipulated GOP off course more than 35% should get a derivative cash flow
meeting the PAY BACK norm , is a project viability
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11. MARKET ANALYSIS
MARKET SEGMENTS AND MAJOR STRATEGIES ,
REVENUE ANALYSIS KPI-KRAs
• Advertisement , develop the key message for relevant advertisement
strategies , timing of advertisement, the media selection key message
development timing and the segment targets , the cost involved and the
results measured leasing is a new form of business enterprise these days,
• video conferencing and press conferences ,product launch
• modeling and brand managers are the prospective marketing strategy to
the company,
• Business to a certain profitable proposition, we can have a team of staff to
develop copy writing, message, key words, selection of media , timing
strategies for the advertisement or promotions target market segments ,
make advertisement films and have royalty rights on all our advertisement
business promoted , the success of this business would be the models
and brand managers whom we can deploy
• Market position surveys ---market segment positions reviews , of
corporate , travel agents business, internet ,others , loyalty programmes
and points , companies web site influence
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12. Revenue analysis
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13. CUSTOMER ANALYSIS
• POTENTIAL CUSTOMERS :
• Business Travelers,
• Value Oriented Leisure Travelers,
• Corporations Relocating Professionals,
• Employees and consultants on temporary Assignments ,
• Companies with multi location Lodging Needs,
•
• Government servants Awaiting permanent allocations ,
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14. COMPETITOR ANALYSIS
• Extended Stay Operators • Lakeside Chalet –Marriott
• Frasers Hospitality Executive Apartments
• •Segment –Luxury • •Segment –Luxury
• •Location –New Delhi • •Location –Mumbai
• Oakwood Corporate Housing • Grand Residency, Intercontinental
• •Segment –Luxury • •Segment –Luxury
• •Location –New Delhi, Pune, • •Location –Mumbai
Bengaluru, Gurgaon, Mumbai, Jaipur • Hummingbird –Corporate Housing
• Taj Wellington Mews • •Segment –Luxury (Corporate)
• •Segment -Luxury • •Location –Bengaluru, Hyderabad,
• •Location –Mumbai Mumbai, Pune, Chennai, Gurgaon,
• Noida, Madurai, Ahmadabad, Coorg
Grand Hyatt Residences
• •Segment –Luxury
• •Location –Mumbai
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15. MARKETING PLAN
SWOT Analysis
Product Place
Target
Market
Price Promotion
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16. Marketing Segments specimen reports
ROOMS STATISTICS
(in thousand) 2009 Budget
Room Nights Sold 110,966
Average Room Rate $ 87.36
Room Available 140,890
Revenue Penetration $ 68.80
Occupancy % 78.76%
Guest Number 184,559
ROOMS REVENUE BY SEGMENT F&B STATISTICS (2)
2009 Budget
(in thousand) 2009 Budget
USD %
Airlines Non-Crew $ 14 0.14 % Available Seats 1,451,040
Airlines Crew $ 770 7.94 % Actual Covers 665,200
Corporate $ 2,606 26.88 % % Occ. Seats 45.84%
Internet $ 1,424 14.69 %
Avg. Check $ 14.68
Travel and tour $ 4,829 49.82 %
Others $ 50 0.52 % Food Cost % 33.13%
TO TAL REVENUE $ 9,693.49 100.00% Beverage % 28.34%
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17. The Budget Extended Stay
•
Segment
Increased economic activity in AP good transportation within the state
enables ease of travel but good network for quality budget accommodation
does not exist.
• There are no alternatives for Budget Lodges and Hotels. Lodges and
Hotels in the segment are of very poor quality whilst their prices are not low
either.
• ‘Extended Stay’ Segment exists but is highly ‘unorganized’ and very
fragmented. Mostly Landlord operated and unprofessional
• No dominant leader of repute in the Extended Stay Segment in India at
present
• International Operators Exists but primarily in the Tier 1 cities and serving
the Super Luxury Segment. Eg–Frasiers, Oakwood. None serving the
budget segment
• Corporatesprefer working with fewer number of suppliers across the
country for Budget Extended Stay
• Budget Hotels, Lodges exists but of very poor quality and not organized
• International Travel Operators and Corporatesdo not have a platform to
source and serve their Budget Extended Stay needs
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18. Why we are different from
• Others !
International Operators have entered India but are only serving a
limited number of cities that too in the ‘Super Luxury’ Segment
• We are positioning ourselves as a Budget Extended Stay Operator
providing Three Star Accommodation
• We have successfully ‘educated’ the AP traveler in accepting an
Extended Stay Property (Apartment Hotel) as a desirable mode of
accommodation
• We are Systems and Process driven leveraging available
technologies for automating operations
• International Operators in India –Frasiers, Oakwood, Marriott but
only serve the Luxury/Super Luxury Segments where the tariffs are
at least INR9000
• Current Business Model is Asset light enabling faster
commissioning time per property
• Our Tariff starts at INR1800 which is great value for the quality of
the property offered
• Integrating backwards to deliver a trained professional work force
through Ivorysands Hospitality Academy
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19. Macro Factors –Travel, Tourism &
Hospitality
• Increase in number of International Visitors to India
• Increase in Travel & Tourism Spend Domestically
• Increase in Travel & Tourism Demand
• Increase in Capital Investment in Travel & Tourism Sector in India
• Increase in Government Travel & Tourism Expenditure
• Improvements in Travel Infrastructure causing an increase in
mobility
• Favorable terms towards tourism in recently announced
Government Budget
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20. •
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21. 02/15/13 21
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22. Material management –supply Chain
• In Order to achieve s a sustained level of material flow rational policy and procedures
material are set up for an effective mechanism of supply chain operations, which would
govern a large scale warehousing facility , Thus to enable the objectives of the company ,
for a sustained level of material inflow at optimum pricing out flow of material from stores
on FIFO Method and ABC analysis of inventory with EOQs PAR STOCK,SAFETY
STOCK,LEAD TIME ,NONMOVING , supplemented with material procedures such as Material
indenting system from stores and department , purchase order system material receivable
–Goods Received Notes –material issue notes from stores to user department, inventory
valuations , consumption analysis Material computerized package ,are all Bench Mark
factors which influence positive for an effective supply chain management simulated to
optimise inventory levels and costs and liquidity
• Standardization Of Materials –Defining
•
• Better negotiable Bargain
• Vendor development
• Out sourcing large
• Tabulation of quotations , and choosing the right supplier
• Contracts
• Foreign good imports
• Import Incentives and Licences
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23. OPERATIONAL
•
MANAGEMENT
CURRENT PROCESS WE HAVE , FUTURE PROPOSALS
• ACCOMODATIONS –FRONT OFFICE –RESERVATIONS ,CHECK IN OUT OUT ,TARIFF
,GUESTLEDGER , SERVICE FACILTATION , GUEST PRO HOUSEKEEPING –ACCOMODATIONS
UPKEEP, LINEN INVENTORY MGT
• ----making up of beds cleaning Minibar management and clearances, check out clearances, guest supplies, lost
and found management , occupancy reports guest amenities , computerized occupancy reports guest Amenities ,
computerized the guest are given the best housekeeping services , reservations are handled with minimum
discomfort to guests , guest complaints are handled with immediate attention daily briefings of staff , checking of
arrival departures arranging airport pick ups , VIP status reports , complimentary drinks and fruit baskets special
attention of suite guests lift handling concierge servicing group handling , VIP treatment of tour operators
• Staff with well spoken English, Telephone eticacies
• OTHER UTILTIES=BUSINESS CENTRE ,INTERNET ,TOURS BOUTIQUE
• FOOD –SERVICE ,BUFFETS, ALACARTE ,ROOM SERVICE
• BEVERAGE –BAR MANAGEMENT, COCK TAILS ,SOFT BEVERAGES STOCK CONTROL
• KITCHEN ---MENU PLANNING ,FOOD COST , MISEN PLAUS,
• KITCHEN STEWARDING –KITCHEN EQUIPMENT ,CUTLERY CROCKERY MANAGEMENT
02/15/13 23

24. FINANCIALS
• Analyses of management performances - EPS –REVENUE AND COST ,BREAK EVENS -GOPS-
EBITDA- REV PAR- REAL ESTATE MARKET VALUE
• OPERATING MARGINS , RATIO ANALYSIS , CAPITILASATION RATES,BALANCE SHEET ,PL
-SURPLUS –SHARE VALUE APPRECIATIONS –LIQUIDITY --CASH FLOW KPI –Key performance
Indicators , KRA-s Key result areas, average rates, REV PAR-Occupancy ratio , food and beverage
cost , utility cost reports –telephone , laundry ,Daily revenue to purchases reports ,etc unit cost per
room , variable cost per room , contribution per room Guest analysis –room recovery per guest ,
FB cost per guest , Business plan , budget and forecast s, HR motivations, training and
development , Retained earnings –uniform system of accounting –profit center Basis
• Daily briefings and MIS, target revenues and cost analysis , guest complaints –redresses of
complaints , duty management reports , night managers reports , night audit reports
• AUDIT –External audit , Internal audit and manpower audit , maximizes values , crushes costs and
justifies opportunity cost
• PREOPENING S –project planning and preopening are important aspect of management
• BALANCE SHEET Ratios ---Accounts Receiveable /payable ageing analysis—ANALYSIS OF
CURRENT RATIO, QUICK RATIO, Liquidity m Debt equity, other Ratios
• Entrepreneur resourcing planning, Project Identifications and planning --Implementations and
hands on experience in Micros Fidelio, prologic, --integrations –-Dot pos , protel ---sun system
(back office ), AGPAC , Microsoft projects, BOSS, PMS , IDS, QUICK BOOKS , TALLY infront, etc-
etc
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25. FINANCIAL PLAN
Summary of Financial Results
2009 Budget Financial Results
120.00%
100.00%
FINANCIAL RESULTS 100.00%
2009 Budget 80.00%
(in thousand) 55.75%
USD % 60.00%
45.08%
40.00%
29.09%
21.81%
Total $ 20.00%
Revenu 20,61
0.00%
e 7 100.00 % 1
REVENUE DEPARTMENT PROFITS GOP EBIT NOP
$
11,49
Dept. Profits 4 55.75 %
$
GOP 9,295 45.08 %
$
EBIT 5,997 29.09 %
$
NOP 4,498 21.81 %
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26. Specimen format
Financials
SOUCRES OF REVENUE
2009 Budget
(in thousand)
USD %
Sources of Revenue - Budget 2009
ROOMS $ 9,006 43.68 %
FOOD & BEVERAGE $ 9,809 47.57 % MASSAGE,
DISCO,
5.83 %
TRANSPORTATION, 1.29 % OTHER INCOME,
$
0.34 %
0.59 %
LAUNDRY 53 0.26 % TELEPHONE,
0.19 %
$ GAINS IN
BUSINESS CENTER 38 0.18 % BUSINESS
CENTER,
EXCHANGE,
0.06 %
0.18 %
$
TELEPHONE 38 0.19 %
$ LAUNDRY,
0.26 %
TRANSPORTATION 70 0.34 %
$ ROOMS,
MASSAGE 267 1.29 % FOOD &
BEVERAGE,
43.68 %
47.57 %
DISCO $ 1,203 5.83 %
$
OTHER INCOME 121 0.59 %
$
GAINS IN EXCHANGE 13 0.06 %
02/15/13 $ 26
02/15/13
TOTAL REVENUE 20,617.46 100.00% 26

27. `````specimen```
`
FINANCIAL PLAN
Budget Break Even Analysis
` BREAK EVEN ANALYSIS
2009 Budget
WPH ROOMS F&B
BREAK EVEN UNITS $ 5,101 $ 11,190 $ 126,630
Price per Unit Yield $ 185.80 $ 81.16 $ 15.39
Total Sales Volume $ 947,768 $ 908,205 $ 1,948,352
Variable Cost $ 419,398 $ 98,950 $ 1,038,333
Fixed Cost $ 528,370 $ 809,255 $ 910,019
Total BE Sales $ 947,768 $ 908,205 $ 1,948,352
Cost Per Unit $ 185.80 $ 81.16 $ 15.39
Loss / Gain per Unit $ - $ - $ -
BE Variable Cost per Unit $ 82.22 $ 8.84 $ 8.20
BE Fixed Cost per Unit $ 103.58 $ 72.32 $ 7.19
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28. Asset Management
• OBJECTIVES -- Creation and protection of the company Assets , the
owners and share holders EPS –Earning s per share ,property values ,
Investment Portfolio In Real Estates , expansion Room nights and MICE –
Entertainment /Health cub /RETAIL and SHOPPING MALLS /Travel
agency /GSA and Other Allied Investments/ERP-Packages for project
identification
• Proactive areas of asset management are –benchmarking asset
performance assessing management companies, negotiating contracts ,
Operating finance and Capex decisions , evaluating management company
performance , decision like to hold or sell owning company operating
company relationships ,operating and capital budgets , business plans risk
replacement analysis of assets ,Leasing and tenant relations
• Property acquisition and disposition—portfolio investments , MOUs on
share of pother companies , holding company and subsidiary company –
mergers , real estate investment s, disposal of properties with provisions of
companies act , take over's , operating , managing
• And franchising analyzing feasibility payback rate of return
• Renovation and expansison –renovations are to upgrade the hotel , offer
better guest facilitations , --upgrade from 4 * to 5* or More , development of
products new product line and value additions , expansions-- additional
rooms , additional restaurant and entertainment facilitations , after project
02/15/13 feasibility studies of market demand and cash flow generations
and 28
02/15/13 28

29. Asset Management -cont
• Leasing of utility equipments –like generators ,compressors etc
• Leasing agreements tenancy agreements ,adequate cover on collection of advances , gross
assets less depreciation concept , net assets ,charges of deprecation to lease,
• Staff housing tenancy agreements , discotheques , hair cutting saloon , fitness centers ,
massage , karaoke , shopping malls , bank extension counters
• Risk analysis --A risk analysis involves identifying the most probable threats to an organization
and analyzing the related vulnerabilities of the organization to these threats .Most businesses
depend heavily on technology and automated systems, and their disruption for even a few days
could cause severe financial loss and threaten survival. The continued operations of an
organization depend on management’s awareness of potential disasters, their ability to develop a
plan to minimize disruptions of mission critical functions, and the capability to recover operations
expediently and successfully. The risk analysis process provides the foundation for the entire
recovery planning effort. Insurance coverages , Market survey, Indexes- commodity, share
property values
• Safe guarding of Fixed assets –like land , building ,plant and machinery , equipment ,laundry
equipment , entertainment equipments , furniture and fittings –SOEs ,crockery , cutlery , kitchen
equipment, room and restaurant linen –analysis of breakages , wastages , discard and disposal
of assets , stock inventories –WAC—FIFO –NON MOVING
• Projects –PERT and CPM –critical path methods of project evaluations, funding process
• Operational proposals –profit plan projections for EVENTS , estimated cost analysis for new
project and proposals
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30. ENGINEERING/PROJECTS
• Engineering Preventive Maintenance schedules
• Rain water harvesting
• Plumbing's and sanitary ware
• Water filtrations ,water tanks and storage
• Effluent treatment
• Chemicals
• Transformers
• Air cons
• Projects –Approval of plans
• Site development, Soil Testing
• Material Flow
• Manning guide –Deployment and management
• Construction of units ,environment Protection, treatment plants,
Incinerators
• Budget estimates Vs Accruals cost, cost overrides ,
• Administration --
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31. Preopening
• Insurance, Purchasing & Receiving Payroll, Sop's, Accounting Manual
• Establish hotel credit policy and procedures , Banking , Obtain licenses and permits , Third
Party Agreements Leases Retail,RFP –Request for Proposal
• F&B Financial Reporting, Planning , Operating Budget, Pre-opening Budget Develop
forecasting program IT Manual Back Up - SOP‘ s Systems PMS Hotel Pre-Opening
Template RFP Develop Business Process Determine Workstations: RFP Key lock System
Back-Office System, Entertainment System, Television, Music, Timekeeping System ,
Telephone System ,connectivity ,Catering Sales Management System , Business Cards,
Payroll Checks AP checks , Purchase Requisitions/Orders , Human
resources,DevelopIncentive,Recruitment Management ,Hire Senior Management Team ,
General Manager, Director of Operations Director of Rooms Director of F&B Spa Director
Hotel Controller Chief Engineer Revenue Manager Director of Human Resources, Director
of Sales & Marketing Hire Department Heads, Hire Junior Managers, SOP's
Discipline/House Rules Vacation Evaluation and Merit IncreasesAttendance , Leave of
Absence , Report in Pay/On-Call , Dress Code Uniform/Badge/Material/Equipment Issue
Flowers MOD Pay PolicyEmployee Requisition Goal Setting/Performance Standards
• Conducting Effective Meetings Hotel Policy & Procedures Operational skills training Life
safety, fire and evacuation training , New Hire Orientation, Departmental Orientation
• Telephone Etiquette/Standards Sanitation Certification Responsible Alcohol Service MOD
Program Develop MOD Manual/SOP's Develop Procedures to Respond to Internal
Applications
• Develop Recruitment/Advertising Plan Develop Setup Fitness Center
• Select and procure exercise equipment SOP'sSelect and procure Operating Supplies &
Equipment Treatments Develop Treatment Programs Develop SOP's
• Select and procure Operating Supplies & Equipment
02/15/13 31

32. Preopening
cont
• 'Develop Spa SOP' Develop Rooms Division SOP's Printed Materials Privacy Please Signs Privacy
Courtesy Note UmbrellasTelephone Pads Dialing Instructions Driving Directions VIP Note
Cards/envelopes Fax Delivery Envelopes Guestroom Note Pad Valet Laundry Bag Valet Laundry Price
SheetShoe Shine Bag Shoe Shine Instructions Activity Calendar Newsletter Guest Services Develop
VIP program Transportation Vehicle Acquisition Finalize schedules & routes Review samples/pricing
Order final selection Receive final selection Apply logo Develop preventive maintenance
program,Vehicles in service
• Roadwork Determine route Evaluate road condition Make adjustment Housekeeping
• S&P Shakers Sugar Menus Breakfast Lunch Dinner Wine/Beverage
• lounge Afternoon Tea Menu Room Service Menu Door Knob Breakfast Menu Mini Bar Menu F&B
Inventories Develop Kitchen par stock Develop master beverage/bar stock and wine list Procure
opening F&B inventories Bar Entertainment Banquet MenusRooms Linen China, Glass & Silver
• Glassware-F&B Linen Kitchen Smallwares Banquet Equipment Guest Ice MachinesF&B Consumables
Guest Bath Amenities Guestroom Amenities Guestroom Hair Dryers Guestroom Cosmetic Mirrors
• Maintenance inventory Maintenance Tools Maintenance Equipment
• Housekeeping Equipment Housekeeping Guest consumables Housekeeping Cleaning Supplies Spa
Equipment Spa Guest Consumables Spa Cleaning Supplies Rooms Print & Stationary (Registration,
key packet, etc.) Guest Services Directory Key Packet Develop registration/check-out system and
collateral Administration/Sales Print & Stationary (paper system) Uniforms
• Front Office Supplies Front Office Equipment Administration Shelving Office
Furniture- Back Of House Office Equipment Copy Machines
02/15/13 32

33. Preopening
• Postage Machine Fax Machines Computers/Printers Pool Equipment Guestroom Safes Security Two-
way radios Monitoring System , Keys Stanchions ,Sales & Marketing Marketing Plan Revenue
Management,Reservations,sales and marketingName
Leisure individual Spreading The Word Image/Brand Advertising Develop advertising/media plan by
market segement Create advertising 0 Media buys Establish Tracking Mechanism for advertising
campaign Launch advertising campaign Establish listings in directories (HTI, OHG, OAG, Official
meeting facilities guide) Develop in-room TV Promotion Video Establish local yellow pages line listing
Affiliations Coordinate Inspections Establish Lodging Association Membership
Establish Restaurant Association Membership Establish Chamber Membership 3 Sales Collateral
Develop facilities guide/presentation folder Develop Pre-Opening Brochure Develop Permanent
Brochure Develop Spa Brochure Develop ancillary sales collateral/stationery 45 days Thu 1/1/04 Wed
3/3/04 NA
Develop Press Kit Develop Property Maps Develop Key Card Design Develop Tariff Cards
Photography/Video Coordinate photo shoot for permanent brochure
• Video Shoot Public Relations Hire PR Firm Develop Media Kit Develop hotel fact sheet Develop
Bio's Photography
• Solicit Editorials Develop Media Visit Schedule Develop community/regional partnerships (Arts, Film,
etc.) Establish listing/contact with local organizations Soft-opening PR Activities Gifts
• CorporatePartys Grand Opening Hotel Opening Date list of target groups On-line Reservations
Website Packages Leisure
• Launch package advertising Tour Group , Wedding
• Repairs & Maintenance
• Printed Materials Cleaning Chemicals Domestic Water Determine water treatment for central plant
Preventive Maintenance Programs Develop rooms preventive maintenance Develop public areas
preventive maintenance program Develop equipment preventive maintenance program Develop
chiller, KWH, gas and watertemp./pressure logs and meter logs Safety
• Ensure fire extinguishers are in place Develop Safety Committee Model Rooms Coordinate move of
model rooms Repair Response System Develop work order system Training
• Guest Key Card System Television/Movies training Mechanical/HVAC training Guestroom PM
program training Public space PM program
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34. PREOPENING
• Signage Pre-opening offices Develop MOD manual Develop risk management
manual/evacuation plan Obtain fire department approval of fire/evacuation plan MSD
Sheets Compile MSD Sheets for all Chemicals 30 days Construction/Building
Preparation Kitchen NA
• Submit punch list to Chef, Dir. F&B for comments Equipment commissioning complete
Restaurant Lounge etc Spa, Building Exterior, Landscaping Back-Of-The-House
Uniform Room Administrative/Front Office F,F&E Installation Guestrooms Spa
Public Areas Back-of-the-house
• Administrative Offices Kitchen/Engineering/Housekeeping
Testing/Documentation, Environmental/Recycling, Contract Maintenance and
Service Agreements Rodent and Pest Control Indoor Plants Indoor Floral,
Landscape Snow Removal
• Mechanical Life Safety Secure Background Music
02/15/13 34

35. Information
Technology
• Selection of IT packages
• Front end and Back Office including Reservations
• Communication
• Internet
• Set Up Of Office systems -computers
• Business center Operations
• Room IT facilitations
• Web site management
02/15/13 35

36. Administration, Human
Resources,Security,liaison
,Legal
• Human resources management—Hotel human resources are treasure to the company
and service being the main factors employees are the main contributors to the
marketing concept ,Service facilitation ,Professionalization of employees for growth
-vertically
• ,--- Motivation retention of employees—performance appraisal on SWOT BASIS ,
recruitment and manpower development , ABILITY to PAY-NIKKEREAN TO PAY,
MANPOWER UTILISATIONS ,leadership Grid Analysis –X and Y Theories
• Manning Guide ,-Executive Team/HOD-Team –Operational and UtilityEmployees Payroll
,computerized payroll system Set goals, motivate/ discipline employees; perform labor
expense control, control of general expenses and resolve guest related issues in
accordance with the company goals , staff welfare , staff facilitations
• Overview HR matters including interviewing, hiring, training, assigning work,
coaching/counseling and performance appraisals
• Commercial laws , Labor laws Licensing ,Effective security System
• ``````
• ```
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02/15/13 36

37. S.W.O.T
Strengths Weaknesses
- Supply of rooms and meeting space - Independent Acomodation s without
- All in one facilities international brand name
- Reasonable & flexible pricing - If Not well perceived as a star Rated
--Guests Service standard to be met Accommodation Unit
Thru change management techniques - Government Policy On Plan Approvals ,
Vis a vis Training grant of licenses may ,delayed funding
-Labor Motivations consortiums may hinder the projected
growth rates
-Advertisement and Target Customers
Opportunities Threats
- As Extended stay is a start up concept -Guests service and facilitation Complaints
in the Region , should strive to become on Trip Advisor
Market Leaders - Frequency of traveling affected by
Political Environment Factors
-Stifle Competition
Labour dissensions
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02/15/13 37

38. Summations –ROAD MAP-Project
Diversifications and Value Additions
visions
• New Project envisaged extended stay units--in Phase 1
• Convention centre –Business centre ,Kids Club SPA, Discotheque
Lounge—Facilitations
• Shopping Malls , Boutique , Hospital –Tie Ups ,Medical Stores and
Facilitations ,swimming pool
• Food and beverage outlets and other utilities
• Time share conceptualization , An alternative Feature but very
productive In fixed Yield
• ENTERTAINMENT—
• Promotions –Guest –Cultural Programme,folk Dances ,Western Dances
Band etc Games ,honey Mooners special,VIPs,Fruit Baskets wines
complimentary ,Tours ,vouchers discounts etc
• Capital Improvements –Buildings ,All hotel Equipments , Plant n
Machinery Computerization FFE, Electrical Fittings , Lifts ,
• Project Profile –Experienced in IFC financed and EADB financed
hospitality Project –CPM –Microsoft Project
02/15/13 38
02/15/13 38

39. ROAD MAP DERIVATIVES
02/15/13 39
02/15/13 39

40. THANK YOU
S.JAYAKUMAR ----MA,MBA, ACS –INTER ,
DIPLOMA IN HOTEL AND AIRLINES
MANAGEMENT ,BGL,DIPLOMA IN COMPUTER
APPLICATIONS
PETER DRUCKER says
We now accept the fact that learning is a lifelong process of keeping abreast of change. And
PHILIP E KOTLER says-The Product should sell by itself rather an
extraordinary effort to sell
Finnese –JAYS Vision
Develop a Theme –logo –Brand
MANAGING THE MARKET/VALUE ADDITIONS
MANAGING COST/-RISK ANALYSIS –EVALUATIONS
02/15/13 40
-STIFFLE COMPETITION Thru Better Service ,Guest
02/15/13 40