Deekshith Deva provides tips for using social media to market a business. He advises creating an open forum for customers to provide input during product development as their ideas can help stimulate sales. The post also suggests using a variety of media like pictures, videos and games to engage potential customers with different interests, as well as updating social media sites at least twice a week to retain customers. Businesses should keep their social media posts professional and relevant to the business rather than personal updates.