The document outlines the importance of effectively managing conferences and events for business success, emphasizing the role of digital media and live events in improving customer relationships and loyalty. It discusses various types of events and detailed planning steps, including identifying business goals, targeting the market, choosing the right time and venue, and budgeting. Successful event management requires professionals with relevant degrees and skills to execute these plans efficiently.

1. Managing conferencesandEvents
A successful conference andeventismostimportantfora successful business.Todaywe can
communicate withcustomerusingdifferentplatformlikefacebook,twitter,LinkedInandmanyother
social mediawebsites.We cancommunicate ourviewsandbusinessopinioninshortof time through
digital media.
Today live eventsalso knownasa traditional tool topromote yourbusiness. Live eventisapowerful and
effectivewaytoimprove customer relationship, buildloyalty, andstrengthen yourreputationinthe
market. A successful eventdependsonteamof eventmanagementprofessionals.Eventmanagement
professionalsshouldhave degreeordiplomaineventmanagementfromareputedeventmanagement
institute.
Types ofEvents
There are countlesstypesof eventorganizinginIndiaandacross the country. Thisentire eventdepends
on targetedaudience andtypesof business.
1. Conferences
2. Seminars
3. Meetings
4. Team buildingevents
5. Trade shows
6. Businessdinners
7. GolfEvents
8. Pressconference
9. NetworkingEvents
10. Incentive Travel
11. OpeningCeremonies
12. Product Launches
13. Theme Parties
14. VIP Events
15. Award Ceremonies
16. WeedingEvents
17. Birthday Party Events
18. FamilyEvents
DifferentStepof Planningand Execution
Planningisone of the mostcrucial tasksfor everyeventplanner.Ittakestime,effort,andgoodproject
managementskillstoplanandorganize a successful event. Here we discusssome stepsbellow tomake
a successful event.

2. 1. IdentifyYour BusinessGoalsor Objectives
It isone of the most importantstepsinplanningasuccessful event.Firstlyyoushouldconsider
all objective of yourbusiness.Whichtype of audience youwanttotargetedforyourbusiness.
You shouldsetyourbusinessgoals. Youknow thatevent require abiginvestmentof time,
moneyandenergyformakinga successful businessevent.
2. IdentifyYour TargetedMarket
Afteridentifyyourbusinessgoals,you shouldmake aguestlist.Youcan alsouse eventto
promote yourbusinesstoyourtargetedcustomer,existingsupplier,andpotential business
partnerthat are importanttoyour business.
3. Choose a Time and Venue
You shouldorganize yourbusinessevent onperfecttime andlocation.Mostof the personcan
attendyourevent.Event’svenue ismostimportanttoyourguestperspective.Eventlocation
shouldbe safe andwell lit,withample parkingandgoodaccessibility.
4. Plan Your Budgetand Promotion
Budgetismost importantpartof any successful event.Firstof all youshoulddecideyourbudget
of event. Itcan’tbe increase accordingyourbudgetestimate. Youwill achieve yourbusiness
objective inaffordable range of budget.
Promotionisanotherpartof yoursuccessful event.Youcan’timagine youreventwithout
promotion.Youcan use varioussocial mediawebsite like LinkedIn,twitter,face book,YouTube
and many otherwebsites.