The 7th Branch business proposal offers to establish an in-house vehicle rental division for Holman Enterprises to better control the client experience and potentially realize cost savings. The proposal involves a 3-step process: 1) Identifying the opportunity to improve service and gain additional revenue by bringing rentals in-house, 2) Researching the rental market and Holman's $25M in outsourced rentals, 3) Presenting a business plan to acquire an initial $3M, 60-vehicle fleet using Holman resources and establish locations at Auto Truck Group sites to pilot the program. The proposal argues this could eventually expand into a retail rental operation and globally in 3-5 years if the North American pilot is