The document provides guidance on creating an effective financial plan to guide a business towards success. It recommends developing targets for key financial and operational metrics that are specific, measurable, attainable, relevant and time-bound. Regularly tracking progress against the plan allows adjustments to be made based on feedback, and rewards performance to keep the business on track to achieve its goals.

1. Your Road Map to Success Jennifer H. Elder, CPA, CMA Copyright October 2008

3. NO PLAN

4. PLAN WITHOUT FEEDBACK

17. looking back to measure your progress

22. UNICORN BOTTLED WATER Gross Sales

23. YEAR-TO-YEAR

24. GROSS PROFIT

25. GROSS PROFIT

27. EXPENSES

28. COMMON SIZE