Flipkart E-Retailing

1. Retail marketing
Online shopping
Dharshanaa.C (Retail Marketing)
C.DHARSHANAA.,
Assistant Professor,
V.V.Vanniaperumal college for
women,
Virudhunagar

2. Online shopping
Online shopping is a process wereby consumers
directly buy goods or services from a seller in a real-
time, without an intermediary service, over the
internet.
Dharshanaa.C (Retail Marketing)

3. Online shopping
PROS CONS
 Shop 24*7.
 Comfort of own home .
 A lot of stores and options
available in a click.
 Discount coupons
available
 Save fuel and less
allocation of time .
 Cash on delivery is
available.
 credit and debit card
insecurity.
 Lacks the personal touch.
 Shipping and handling
charge is additional.
 Error in billing.
 Takes a long time if you
have a slow ne connection.
 Filled with lots of
procedures to return the
goods if it is not satisfied by
the consumers.Dharshanaa.C (Retail Marketing)

4. FLIPKART
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5. FOUNDERS
SACHIN BANSAL & BINNY BANSAL
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6. FLIPKART STORY
 Flipkart, was established by Sachin Bansal and Binny Bansal both are
alumni of Indian Institute of Technology Delhi and worked for
Amazon.com before quitting and founding their own company.
 Initially they used word of mouth to popularize their company. Within
two years through word of mouth of their services, Flipkart became one
of the top 100 Indian sites and was credited for being India's largest
online bookseller with over 10 million titles on offer.
 Flipkart broke even in March 2010 and claims to have had at least
100% growth every quarter since its founding.
 Flipkart employs over 3000 people.
Dharshanaa.C (Retail Marketing)

7. INTRODUCTION
 Flipkart went live in 2007 with the objective of making
books easily available to anyone who had internet
access. They’re present across various categories
including movies, music, games, mobiles, cameras,
computers, healthcare and personal products, home
appliances and electronics – and still counting!
 With over 11.5 million book titles, 11 different
categories, more than 2 million registered users and
sale of 30000 items a day, they’re one of the leading e-
commerce players in the country.
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8. EVOLUTION OF LOGO
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9. HOME PAGE OF FLIPKART
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10. DIFFERENT CATEGORIES
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11. Dharshanaa.C (Retail Marketing)

12. Dharshanaa.C (Retail Marketing)

13. 1ST STAGE
CHOOSING FROM NUMBER OF ALTERNATIVES
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14. Dharshanaa.C (Retail Marketing)

15. 2ND STAGE
FINALISING THE FAVOURITE PRODUCT
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16. VERIFICATION OF THE PRODUCT ORDEREDDharshanaa.C (Retail Marketing)

17. Confirmation receipt
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18. The order placed can be tracked
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19. Default by flipkart in the subtotal
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20. International competitors for flipkart
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21. conclusion
 Flipkart, the first billion dollar Internet company from
India(going by 2015 estimates )is by far the leading online
store in the nation.
 Now that Amazon is reportedly entering India in early
2012, this news becomes even more significant,
considering that Amazon has previously, and
unsuccessfully, tried acquiring the company, with Flipkart
demanding a very high buyout price.
 With online retail industry in India pegged to reach $1.5
billion (2015), sources suggest that e-commerce is just
hotting up in India and we may soon seen many more
Internet companies achieving similar success.
Dharshanaa.C (Retail Marketing)

22. Thank u
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23. PERCEPTION OF COLORS
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24. Dharshanaa.C (Retail Marketing)

25. APPEAL OF THE COLORS
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