Master presentation from the Excel in Health: Pitching workshop on Wednesday 13 November at the Radisson Blu Hotel, Liverpool.

1. Excel in Health
Day three

2. 1. Understanding the NHS
2. Relevant knowledge and skills for
success
3. Applying your learning and pitching
your innovation
Three day programme overview:

3. Today’s outcomes
By the end of our session today, you will be able
to:
● Use your learning from the course to build a relevant pitch
● Understand key components of good presentations
● Pitch your product in a concise and engaging way

4. Pitching and presenting
Charlotte Hall, Programme Manager for Engagement
Steve Adams, Commercial Programme Manager

5. So what makes a great
presentation?

6. The basics
Know your topic
Know your audience
Be prepared

7. Delivery
State
Content
Reflection #6

8. Know your topic

9. One idea

10. Golden Thread
Stories Stats
Case
Studies
Facts
Figures
Key
Points
Testimonials
Evidence

11. Reflection #7

12. Know your audience

13. 25% - Data, logic, fact
10% - Credibility
65% - Emotion
Make the audience care

16. Use tools your audience can access
• Language
• Repetition
• Power of 3
• Strong opening, inspire curiosity
• Eye contact, gestures, facial expressions
• Voice – pitch, pace, projection
• Powerful ending

18. Be prepared

19. Why do people get nervous
about public speaking?

20. Remember learning to…

21. Beliefs = behaviours = habits
● Belief brings Certainty
● Certainty builds Confidence
● Confidence is the key to a successful pitch…

22. The pitch

23. Some tips and tricks
● Pretend half the audience cannot see you
● Now pretend the other half cannot hear you
● It the topic is boring – make it interesting!
● If its complicated – make it simple!
● Have a message and stick to it
● Use data and evidence to be compelling
- Seat belts save lives. Fact!
● Use stories and examples to be persuasive
- Make sure your kids always were their seat belts
● Be authentic
● Humour has its place – but not all of you audience is friendly!
- Use “insider” jokes that the knowledge audience will understand
● Audience interaction on points reiterates professional ability

24. Pitching guidelines
● 3 minute pitch
● 5 minute feedback
● If using slides, submit by 11.30