EVRYTHNG: The Internet of Everything - Tech Transformation Forum IoT Week

@Evrythng© Evrythng Limited | 2014
© Evrythng Limited | 2013
COMMERCIAL AND CONFIDENTIAL
THE INTERNET OF EVERYTHING
Every physical thing with an identity on the Web
18th June, 2014
Andy Hobsbawm, Founder & CMO
@Evrythng
© Evrythng Limited | 2014

EVRYTHNG makes products smart, interactive and
trackable by connecting them to the Web.

One trillion connected
devices by 2015.
Source: IBM Investor Brieﬁng ‘Making Markets: Smarter Planet’

You won’t need to hunt anxiously
for your missing shoes in the
morning, you’ll Google them.
“
”
Source: Bruce Sterling, ‘Shaping Things’
Real objects part of the real-time web

Global economic opportunity

Smart machines

New connected business models
Real-time risk-adjusted, pay-as-you-go insurance.

Smart Pills

People + Things

The charge will be completed by 2:15am.
Is that OK? See you tomorrow.
A social car
“
”

New connected interfaces

Wiﬁ Hockey Light

Smart things for simpler, more social lives

Without re-engineering the products

How it works.

So what does this mean for consumers + brands?
WATCH VIDEO HERE: http://bit.ly/77secs

CH.LINKEDIN.COM/IN/CONNECTEDBEING
Unique ID is the key

www.facebook.com/[Andy’sNikonD50]

The consumer experience
1. Product ID
Product has unique identity tag or
identiﬁed at an SKU-level using
image recognition or barcode.
2. Personal ID
Consumer connects using mobile
device and social network login,
mobile number or CRM Identity.
3. Personalization
Our smart product proﬁle delivers
contextual & relationship-based Web
experiences and captures analytics.

1. Product ID
Product has unique identity
tag or identified at an
SKU-level using image
recognition or barcode.
2. Personal ID
Consumer connects using
mobile device and social
network login, mobile
number or CRM Identity.
3. Personalization
Our smart product profile
delivers contextual &
relationship-based Web
experiences and captures
analytics.
Product Profile
2D Barcode
NFC Tag
Image
recognition
Barcode
Embedded Chip
Rules, Analytics n Data Aggregation n Real-Time Response

Imagine any
product
with its own
digital life.

Digitally extend the brand through products
Add a digital trigger to
each product so
consumers can ‘check-in’
and unlock useful,
entertaining and social,
experiences with every
purchase using their
smartphones.
(Geo)
Social
Info on
Your
Condition
(Geo)
Social
Healthy
Local Food
Warranties
Manuals
(Geo)
Social
Info
Yo
Cond
(Geo)
Social
Hea
Local
Warranties
Manuals
Stories
Friends
Services
Rewards
Product

“Once you have established a direct
relationship with a consumer, you
don’t need to advertise to them.”
− Stefan Olander, VP of Digital Sport, Nike.
+

PEOPLE + THINGS
EVRYTHNG LTD
London UK, Zurich Switzerland, Los Angeles USA
evrythng.com • @ConnectEvrythng • sales@evrythng.com © 2013 EVRYTHNG Ltd. All Rights Reserved.
White Paper
PRODUCT RELATIONSHIP MANAGEMENT™
Turning physical products
into owned digital media
DOWNLOAD HERE: http://bit.ly/PRM2014
OR SCAN:

The power of real time data.

Andy Hobsbawm
Founder & CMO
Info@evrythng.com
Thank you
Slides available on

EVRYTHNG: The Internet of Everything - Tech Transformation Forum IoT Week

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