Have a look at our CEO's Niall Murphy, presentation that he gave at The UK Government Office for Science Event on the 3rd of June 2014.

1. @Evrythng© EVRYTHNG Limited | Confidential | 2014
© Evrythng Limited | 2014
@Evrythng | evrythng.com
PRODUCTS CONNECTED TO THE WEB
A perspective on the internet of things.
3rd June 2014

2. @Evrythng© EVRYTHNG Limited | Confidential | 2014
EVRYTHNG makes products smart, interactive and
trackable by connecting them to the Web.

3. @Evrythng© EVRYTHNG Limited | Confidential | 2014
Web of Things
Internet of Things
The Web of Things Point of View
How things connect to
the internet
How applications connect
with things
§ OSI Layer 7 +
§ REST, JSON
§ Social nets,
semantics
§ Mashups
§ OSI Layer 4 –
§ IPv6
§ EPCIS, lowpan
§ WiFi, Zigbee
“Uniquely identifiable
objects and their virtual
representations in an
Internet-like structure”
§ Auto-ID Labs (K.
Ashton, S. Sarma, F.
Mattern)
“Application
architecture for physical
objects”
§ D. Guinard, V. Trifa, E.
Wilde, D. Raggett

4. @Evrythng© EVRYTHNG Limited | Confidential | 2014
Physical Things As Web Resources
RESTful APIs
& Application Tools
Persistent URI & URLs
The
EVRYTHNG
Engine
An Active Digital Identity™
for every thing
Active Digital Identities™ : Smart, online identities for physical
things, putting products on the Web as active resources.

5. @Evrythng© EVRYTHNG Limited | Confidential | 2014
Connecting Products to the Web
EVRYTHNG ENGINE™ manages data from and about
products with Active Digital Identities™
Connected Devices Sensors Tagged Products
RESTful APIs
& Application Tools
Persistent URI & URLs
The
EVRYTHNG
Engine
An Active Digital Identity™
for every thing
App Space

6. @Evrythng© EVRYTHNG Limited | Confidential | 2014
Market Opportunity : People + Products

7. @Evrythng© EVRYTHNG Limited | Confidential | 2014
Product Relationship Management™What market opportunity does this create?
social product experiences
Consumer
relationships based
on a product
functionality, propositions
& analytics
& ops integration
3.3 trillion consumer products will be made and sold in 2014.
500 billion of these could be digitally activated.

8. @Evrythng© EVRYTHNG Limited | Confidential | 2014
550bn consumer products could be
digitally connectable today.
Market Opportunity
Vertical Global Products pa (bn)
'13-'16
CAGR
Food 1,890 3.10%
Beverage 640 3.50%
Beer 235 2.40%
Wine & Spirits 50 2.80%
Personal Care 140 3.20%
Home Care 85 2.50%
Tissue & Hygiene 85 3.50%
Appliances 2.5 4.20%
Accessories 55 3.70%
* Estimated Applicable Products pa
*

9. @Evrythng© EVRYTHNG Limited | Confidential | 2014
How It Works
1. Product ID
Product has unique identity tag or
identified at an SKU-level using
image recognition or barcode.
2. Personal ID
Consumer connects using mobile
device and social network login,
mobile number or CRM Identity.
3. Personalization
Our smart product profile delivers
contextual & relationship-based Web
experiences and captures analytics.
1. Product ID
Product has unique identity
tag or identified at an
SKU-level using image
recognition or barcode.
2. Personal ID
Consumer connects using
mobile device and social
network login, mobile
number or CRM Identity.
3. Personalization
Our smart product profile
delivers contextual &
relationship-based Web
experiences and captures
analytics.
Product Profile
2D Barcode
NFC Tag
Image
recognition
Barcode
Embedded Chip

10. @Evrythng© EVRYTHNG Limited | Confidential | 2014
Application Spaces
RESTful APIs
& Application Tools
Persistent URI & URLs
The
EVRYTHNG
Engine
An Active Digital Identity™
for every thing
Products circle
Tracking
& analytics
Sales & service
Personalization
& loyalty
ADI
YOURTHNG
Personalized messaging,
content & services.
REWARDTHNG
Loyalty rewards and
coupons redeemed
against product check-ins.
TRACKTHNG
Analytics from product
check-in data matched
to ERP data.
SOCIALTHNG
Product ‘virtual objects’
shared via social network
streams.
Age:3Months
Yourbaby’sname
Amy
Submit
Age: 3 Months
Your baby’s name
Amy
Submit
Tracking &
Analytics
Customer
Engagement
Connected
Products

11. @Evrythng© EVRYTHNG Limited | Confidential | 2014
Example : Two Tags, One Identity
UHF RFID Tag with Electronic
Product Code (EPC)
Unique QR Codes
with crypto secure URL
BOTH TAGS MAPPED TO
ONE IDENTITY IN
EVRYTHNG ENGINE
E2003412DC03011942060293
53277052e4b0c03e44f5e4b1
http://tn.gg/53277052e4b0c03e44f5e4b1?lang=zh
Unique Product ID
SUPPLY
Rich tracking &
trace data
MARKETING
Personalised consumer
experiences

12. @Evrythng© EVRYTHNG Limited | Confidential | 2014
Operationally: Real-Time Products

13. @Evrythng© EVRYTHNG Limited | Confidential | 2014
Commercial : Product as a Media
1. [EVRYTHNG] places advertising messaging — where the product is the
media platform — into the social flow of everyday life.
2. Calls upon the giver to create what is, in effect, the advertising message to
augment the product, making this an example of participative (and, at
scale, crowdsourced) creative (to which Diageo has unlimited access).
3. Enables users to personalize products, by definition, in unique ways.
4. Converts existing, even generic, products into functionally intelligent
ones, which (with the addition of smart phones) can deliver dynamic ad
messaging linked to specific physical objects.
5. Creates a rationale for the consumer to have an on-going relationship with
the brand — by linking continuing online interactions to real world
product-based experiences.
Advertising and the Internet of Things
by Jeffrey F. Rayport | 9:00 AM March 1, 2013
“
”
See article at : http://bit.ly/EVTHBR

14. @Evrythng© EVRYTHNG Limited | Confidential | 2014
It’s About the Data…
It’s About The Web of Things

15. @Evrythng© EVRYTHNG Limited | Confidential | 2014
Thank you
Niall Murphy
Founder & CEO