The document discusses the evolution of strategic management, outlining key developments from financial budgeting in the 1950s to modern strategies in the 2010s. It highlights major themes such as corporate planning, the quest for competitive advantage, and strategies for the new economy. Key concepts include diversification, market segmentation, and strategic innovation.

1. from Contemporary Strategy Analysis, Robert M. Grant, 7th Edition
© 2015, TBI Strategic Consulting
Evolution of
Strategic
Management

2. Financial Budgeting (1950)
© 2015, TBI Strategic Consulting 2
• DCF – based capital budgeting
• Financial control through operational
budgets

3. Corporate Planning (1960-70)
© 2015, TBI Strategic Consulting 3
• Medium-term economic forecasting
• Formal corporate planning
• Diversification and quest for synergy
• Creation of corporate planning departments

4. • Industry analysis
• Market segmentation
• The experience curve
• PIMS analysis
• Planning business portfolios
Strategy as Positioning (1970-80)
© 2015, TBI Strategic Consulting 4

5. • Industry analysis
• Market segmentation
• The experience curve
• PIMS analysis
• Planning business portfolios
Quest for Competitive Advantage (1990)
© 2015, TBI Strategic Consulting 5

6. • Strategic innovation
• New business models
• Disruptive technologies
Strategy for the New Economy (2000)
© 2015, TBI Strategic Consulting 6

7. • CSR and business ethics
• Competing for standards
• Winner-take-all markets
• Global strategies
Strategy in the New Millennium (2010)
© 2015, TBI Strategic Consulting 7

8. Lost Boy: “Injuns! Let’s go get’em!”
John Darling: “Hold on a minute. First we must have a strategy.”
Lost Boy: “Uhh? What’s a strategy?”
John Darling: “It’s, er. . . It’s a plan of attack.”
- Walt Disney’s Peter Pan
Simply, What is a Strategy?
© 2015, TBI Strategic Consulting 8

9. Go and Attack!
Thank You!